Just Ingredients Protein Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Just Ingredients Protein Powder sales on Amazon US totaled 559,000 units in July 2026 (▼ 16.6% vs. the prior month), generating an estimated $23,580,300 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.2% of unit volume and 52.0% of revenue, while a typical listing is priced at $47.33. The keyword itself pulled 78,850 Amazon queries over the same period (▲ 7.3% MoM).
Zooming out to the 12-month window ending July 2026, the just ingredients protein powder Top 50 moved 6,118,100 units and $245,461,470 in cumulative sales — an average of 509,842 units and $20,455,123 per month. Monthly throughput topped out at 670,000 units in June 2026 and dipped to 308,000 in May 2026, leaving the latest reading 11.3% higher than August 2025.
Just Ingredients Protein Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
559K
▼ 16.6% MoM
Monthly Revenue 2026/07
$23.6M
▼ 14.9% MoM
Top 10 Market Share 2026/07
57.2%
Just Ingredients Protein Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold just ingredients protein powder listing on Amazon US in July 2026 is ASIN B00K6JUG4K (Brand: vital proteins), which sold 90,000 units at $42.99 apiece — equal to 16.1% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 320,000 units and $12,259,900 in July 2026 — 57.2% of unit volume and 52.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Just Ingredients Protein Powder' on Amazon
July 2026
Is 57.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00K6JUG4K
Vital Proteins Collagen Peptides Powder Advanced, Unflavored, 20oz | Hyaluronic Acid & Vitamin C, Supports Hair Skin & Nails, Collagen Peptides, 27 Servings
90K
▼ 10.0%vs. prior month
$3.9M
latest month
12-month trend
B00J074W7Q
Orgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
60K
▼ 14.3%vs. prior month
$1.8M
latest month
12-month trend
B00XQ2XGAA
Sports Research® Collagen Peptides Protein Powder 16oz (Unflavored) | 11g Grass-Fed Collagen per Scoop · Hair, Skin & Joint Support · Easy to Mix in Coffee & Shakes - 41 Servings
30K
▼ 40.0%vs. prior month
$988.5K
latest month
12-month trend
B000GISTZ4
Optimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
30K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B06ZZ3PJQD
Premier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
30K
▲ 200.0%vs. prior month
$864.3K
latest month
12-month trend
B07PXNNFGT
Orgain Organic Vegan 21g Protein + Superfoods Powder, Vanilla Bean, 2.02lb | Plant based protein, 50 superfoods, 8g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
20K
▼ 33.3%vs. prior month
$678.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Just Ingredients Protein Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
vital proteins is the best-performing just ingredients protein powder brand in July 2026, moving 90,000 units across 1 ASIN for 28.1% of Top 10 volume. Orgain follows with 80,000 units (25.0%), ahead of Sports Research on 30,000 units (9.4%).
With 9 brands splitting the Top 10 and 62.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $32.95 to $42.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
vital proteins
1 ASIN in Top 10
28.1%
Units
90K
Revenue
$3.9M
Avg. price
$42.99
B00K6JUG4K
$42.99·★4.5·214.6K revsVital Proteins Collagen Peptides Powder Advanced, Unflavored, 20oz | Hyaluronic Acid & Vitamin C, Supports Hair Skin & Nails, Collagen Peptides, 27 Servings
Units sold90K
Orgain
2 ASINs in Top 10
25.0%
Units
80K
Revenue
$2.5M
Avg. price
$33.06
B00J074W7Q
$31.98·★4.5·62.1K revsOrgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
Units sold60KB07PXNNFGT
$34.15·★4.6·36.6K revsOrgain Organic Vegan 21g Protein + Superfoods Powder, Vanilla Bean, 2.02lb | Plant based protein, 50 superfoods, 8g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
Units sold20K
Sports Research
1 ASIN in Top 10
9.4%
Units
30K
Revenue
$988.5K
Avg. price
$32.95
B00XQ2XGAA
$32.95·★4.6·129.8K revsSports Research® Collagen Peptides Protein Powder 16oz (Unflavored) | 11g Grass-Fed Collagen per Scoop · Hair, Skin & Joint Support · Easy to Mix in Coffee & Shakes - 41 Servings
Units sold30K
Trending Just Ingredients Protein Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B099J2SWXV booked 20K units at $38.22, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B099J2SWXV
Dymatize ISO100 Protein Powder, 100% Whey Isolate, Gourmet Vanilla | 25g Protein, Hydrolyzed, Fast-Absorbing, Supports Muscle Health, 5.5g BCAAs, Gluten-Free, 20 Servings, 1.3 lb
Price
$38.22
Rating
4.6
Reviews
20.6K
Latest month sales
B00SCO8AA8
Isopure Zero Carb Whey Isolate Protein Powder, Unflavored 1 LB | 25g Protein Per Serving, 100% Whey Protein Isolate, Gluten Free, with Added Vitamins for Immune Support & Muscle Recovery
Price
$33.37
Rating
4.4
Reviews
40.4K
Latest month sales
B071JG5QYT
Levels Whey Protein Powder, No Artificial Ingredients, Vanilla Bean, 2LB | 24G of Protein, 5.4G BCAAs, Clean Ingredients, Hormone Free Dairy, No Fillers, No Added Sugar, No Junk
Unlock to view ASIN details and product titles
Price
$57.99
Rating
4.5
Reviews
7.1K
Latest month sales
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