Truvani Protein Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Truvani Protein Powder sales on Amazon US totaled 529,000 units in July 2026 (▼ 14.8% vs. the prior month), generating an estimated $19,772,190 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.1% of unit volume and 63.0% of revenue, while a typical listing is priced at $42.77. The keyword itself pulled 76,787 Amazon queries over the same period (▼ 5.1% MoM).
Zooming out to the 12-month window ending July 2026, the truvani protein powder Top 50 moved 5,473,450 units and $204,177,805 in cumulative sales — an average of 456,121 units and $17,014,817 per month. Monthly throughput topped out at 621,000 units in June 2026 and dipped to 283,800 in May 2026, leaving the latest reading 15.8% higher than August 2025.
Truvani Protein Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
529K
▼ 14.8% MoM
Monthly Revenue 2026/07
$19.8M
▼ 14.4% MoM
Top 10 Market Share 2026/07
68.1%
Truvani Protein Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold truvani protein powder listing on Amazon US in July 2026 is ASIN B09RQBHRCT (Brand: Vital Proteins), which sold 100,000 units at $18.65 apiece — equal to 18.9% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 360,000 units and $12,456,100 in July 2026 — 68.1% of unit volume and 63.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Truvani Protein Powder' on Amazon
July 2026
Is 68.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09RQBHRCT
Vital Proteins Collagen Peptides Powder, Unflavored, 9.33oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, 13 Servings
100K
▲ 11.1%vs. prior month
$1.9M
latest month
12-month trend
B00K6JUG4K
Vital Proteins Collagen Peptides Powder Advanced, Unflavored, 20oz | Hyaluronic Acid & Vitamin C, Supports Hair Skin & Nails, Collagen Peptides, 27 Servings
90K
▼ 10.0%vs. prior month
$3.9M
latest month
12-month trend
B00J074W94
Orgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb | Plant based protein, 7g prebiotic fiber, low net carb, no added sugar or lactose ingredients, non-GMO, for shakes & smoothies
40K
▼ 20.0%vs. prior month
$1.2M
latest month
12-month trend
B00XQ2XGAA
Sports Research® Collagen Peptides Protein Powder 16oz (Unflavored) | 11g Grass-Fed Collagen per Scoop · Hair, Skin & Joint Support · Easy to Mix in Coffee & Shakes - 41 Servings
30K
▼ 40.0%vs. prior month
$988.5K
latest month
12-month trend
B000GISTZ4
Optimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
30K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B07PXNNFGT
Orgain Organic Vegan 21g Protein + Superfoods Powder, Vanilla Bean, 2.02lb | Plant based protein, 50 superfoods, 8g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
20K
▼ 33.3%vs. prior month
$678.8K
latest month
12-month trend
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Best Truvani Protein Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Vital Proteins is the best-performing truvani protein powder brand in July 2026, moving 190,000 units across 2 ASINs for 52.8% of Top 10 volume. Orgain follows with 60,000 units (16.7%), ahead of Sports Research on 30,000 units (8.3%).
With 8 brands splitting the Top 10 and 77.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $30.82 to $33.06, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Vital Proteins
2 ASINs in Top 10
52.8%
Units
190K
Revenue
$5.7M
Avg. price
$30.82
B09RQBHRCT
$18.65·★4.6·68.8K revsVital Proteins Collagen Peptides Powder, Unflavored, 9.33oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, 13 Servings
Units sold100KB00K6JUG4K
$42.99·★4.5·214.6K revsVital Proteins Collagen Peptides Powder Advanced, Unflavored, 20oz | Hyaluronic Acid & Vitamin C, Supports Hair Skin & Nails, Collagen Peptides, 27 Servings
Units sold90K
Orgain
2 ASINs in Top 10
16.7%
Units
60K
Revenue
$1.9M
Avg. price
$33.06
B00J074W94
$31.98·★4.5·64.9K revsOrgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb | Plant based protein, 7g prebiotic fiber, low net carb, no added sugar or lactose ingredients, non-GMO, for shakes & smoothies
Units sold40KB07PXNNFGT
$34.15·★4.6·36.6K revsOrgain Organic Vegan 21g Protein + Superfoods Powder, Vanilla Bean, 2.02lb | Plant based protein, 50 superfoods, 8g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
Units sold20K
Sports Research
1 ASIN in Top 10
8.3%
Units
30K
Revenue
$988.5K
Avg. price
$32.95
B00XQ2XGAA
$32.95·★4.6·129.8K revsSports Research® Collagen Peptides Protein Powder 16oz (Unflavored) | 11g Grass-Fed Collagen per Scoop · Hair, Skin & Joint Support · Easy to Mix in Coffee & Shakes - 41 Servings
Units sold30K
Trending Truvani Protein Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DDQHJ2NG booked 10K units at $39.99, with ▲ 0.0% MoM change. On the growth side, B0GRD63RJZ leads positive momentum with ▲ 100.0% MoM growth on 10K units, with B07BBTQ7T9 close behind at ▲ 25.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DDQHJ2NG
Truvani Organic Plant Based Protein Powder | Chocolate | 18 Servings | Vegan | 20g Pea Protein | Keto | Gluten & Dairy Free | Low Carb | No Added Sugar
Price
$39.99
Rating
4.3
Reviews
890
Latest month sales
B0GRD63RJZ
Javvy Clear Protein Powder with Clear Whey Protein, Strawberry Berry Acai | 10g Whey Protein & Collagen Peptides, Electrolyte Powder, Natural Flavors, 0g Sugar, 3g Fiber, 45mg Caffeine
Price
$39.95
Rating
4.1
Reviews
651
Latest month sales
B07BBTQ7T9
EarthChimp Organic Vegan Protein Powder - with Probiotics - Non GMO, Dairy Free, Non Whey, Plant Based Protein Powder for Women and Men, Gluten Free - 26 Servings 32 Oz (Chocolate)
Unlock to view ASIN details and product titles
Price
$45.99
Rating
4.4
Reviews
6K
Latest month sales
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