Premier Protein Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Premier Protein sales on Amazon US totaled 1,053,000 units in July 2026 (▼ 17.7% vs. the prior month), generating an estimated $29,360,390 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.2% of unit volume and 57.4% of revenue, while a typical listing is priced at $27.62. The keyword itself pulled 58,755 Amazon queries over the same period (▼ 51.8% MoM).
Zooming out to the 12-month window ending July 2026, the premier protein Top 50 moved 10,331,900 units and $299,768,621 in cumulative sales — an average of 860,992 units and $24,980,718 per month. Monthly throughput topped out at 1,279,000 units in June 2026 and dipped to 585,000 in May 2026, leaving the latest reading 30.3% higher than August 2025.
Premier Protein Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.1M
▼ 17.7% MoM
Monthly Revenue 2026/07
$29.4M
▼ 20.0% MoM
Top 10 Market Share 2026/07
53.2%
Premier Protein Market Share & Sales Concentration on Amazon US — July 2026
The most-sold premier protein listing on Amazon US in July 2026 is ASIN B01DDIRDZA (Brand: Core Power), which sold 100,000 units at $50.98 apiece — equal to 9.5% of every unit tracked in this report.
The Top 10 ASINs account for 560,000 units and $16,859,500 in July 2026 — 53.2% of unit volume and 57.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Premier Protein' on Amazon
July 2026
Is 53.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01DDIRDZA
Core Power Elite High Protein Shake, Chocolate, 42g Bottle, 14oz, 12 Pack
100K
▲ 0.0%vs. prior month
$5M
latest month
12-month trend
B09RQBHRCT
Vital Proteins Collagen Peptides Powder, Unflavored, 9.33oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, 13 Servings
100K
▲ 11.1%vs. prior month
$1.9M
latest month
12-month trend
B008JGIZGS
Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
60K
▼ 14.3%vs. prior month
$1.5M
latest month
12-month trend
B07MJL8NXR
Premier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
50K
▼ 50.0%vs. prior month
$1.5M
latest month
12-month trend
B0DFJP6LZF
Premier Protein Shake, Liquid, Café Latte with Caffeine, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack | Caffeinated, 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
50K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B008JGIZNQ
Premier Protein 30g High Protein Shake, Vanilla, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
40K
▼ 20.0%vs. prior month
$968.4K
latest month
12-month trend
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Best Premier Protein Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Premier Protein is the best-performing premier protein brand in July 2026, moving 200,000 units across 4 ASINs for 35.7% of Top 10 volume. Core Power follows with 140,000 units (25.0%), ahead of Vital Proteins on 100,000 units (17.9%).
With 6 brands splitting the Top 10 and 78.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.65 to $46.43, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Premier Protein
4 ASINs in Top 10
35.7%
Units
200K
Revenue
$5.1M
Avg. price
$24.65
B008JGIZGS
$23.97·★4.8·11.3K revsPremier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold60KB07MJL8NXR
$26.70·★4.6·60.2K revsPremier Protein 30g High Protein Shake, Chocolate, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11.5 oz
Units sold50KB0DFJP6LZF
$23.97·★4.8·6.1K revsPremier Protein Shake, Liquid, Café Latte with Caffeine, 30g Protein, Bottle, Gluten Free, 11 fl oz, 12 Pack | Caffeinated, 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold50KB008JGIZNQ
$23.97·★4.8·7.2K revsPremier Protein 30g High Protein Shake, Vanilla, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold40K
Core Power
2 ASINs in Top 10
25.0%
Units
140K
Revenue
$6.7M
Avg. price
$46.43
B01DDIRDZA
$50.98·★4.6·24.9K revsCore Power Elite High Protein Shake, Chocolate, 42g Bottle, 14oz, 12 Pack
Units sold100KB07LCZC2C2
$41.88·★4.7·14.4K revsCore Power Protein Shake, Vanilla, 26g Bottle, 14oz, 12 Pack
Units sold40K
Vital Proteins
1 ASIN in Top 10
17.9%
Units
100K
Revenue
$1.9M
Avg. price
$18.65
B09RQBHRCT
$18.65·★4.6·68.8K revsVital Proteins Collagen Peptides Powder, Unflavored, 9.33oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, 13 Servings
Units sold100K
Trending Premier Protein Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DY1ZS88N booked 40K units at $21.99, with ▲ 0.0% MoM change. On the growth side, B06ZZ3PJQD leads positive momentum with ▲ 200.0% MoM growth on 30K units, with B0015068TG close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DY1ZS88N
Oikos Protein Shake, Chocolate, 30g High Protein Drinks, Shelf Stable, Ready to Drink, 5g Prebiotic Fiber, 12 fl oz Bottle, 12 Count
Price
$21.99
Rating
4.6
Reviews
2.1K
Latest month sales
B06ZZ3PJQD
Premier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
Price
$27.57
Rating
4.6
Reviews
29.3K
Latest month sales
B0015068TG
Atkins Vanilla High Protein Shake, 15g Protein, 12 Count | 15g Protein, 3g Fiber, 1g Net Carb, 1g Sugar, Vanilla Flavored, Keto Friendly, Ready to Drink, 12 Count
Unlock to view ASIN details and product titles
Price
$15.16
Rating
4.7
Reviews
15.1K
Latest month sales
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