Revlon Hair Dye Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Revlon Hair Dye sales on Amazon US totaled 114,200 units in July 2026 (▼ 5.1% vs. the prior month), generating an estimated $1,430,876 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.9% of unit volume and 53.3% of revenue, while a typical listing is priced at $12.56. The keyword itself pulled 25,612 Amazon queries over the same period (▲ 3.2% MoM).
Zooming out to the 12-month window ending July 2026, the revlon hair dye Top 50 moved 1,175,650 units and $14,908,603 in cumulative sales — an average of 97,971 units and $1,242,384 per month. Monthly throughput topped out at 120,400 units in June 2026 and dipped to 62,400 in May 2026, leaving the latest reading 29.8% higher than August 2025.
Revlon Hair Dye Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
114.2K
▼ 5.1% MoM
Monthly Revenue 2026/07
$1.4M
▼ 6.0% MoM
Top 10 Market Share 2026/07
56.9%
Revlon Hair Dye Market Share & Sales Concentration on Amazon US — July 2026
The most-sold revlon hair dye listing on Amazon US in July 2026 is ASIN B08PVHXKG3 (Brand: Yexixsr), which sold 10,000 units at $5.99 apiece — equal to 8.8% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 65,000 units and $762,440 in July 2026 — 56.9% of unit volume and 53.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Revlon Hair Dye' on Amazon
July 2026
Is 56.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08PVHXKG3
Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B07FL94PMM
Clairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1 | Clairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1
9K
▼ 10.0%vs. prior month
$71.6K
latest month
12-month trend
B0BZ45SNLR
Bablabear Black Hair Dye Shampoo for Gray Hair,Hair Color Shampoo for Women and Men, Grey Coverage.
9K
▼ 10.0%vs. prior month
$196.7K
latest month
12-month trend
B084W2WS8V
L'Oreal Paris Magic Root Permanent Hair Color Kit, 100% Gray Hair Coverage In Just 10 Minutes, Precision Brush Applicator for Seamless Application, 4 Dark Brown (2 Count)
9K
▼ 10.0%vs. prior month
$114.9K
latest month
12-month trend
B01829EORK
Schwarzkopf Color ULTÎME® 1.4 Sapphire Black Permanent Hair Dye | Covers grays for vivid color, Diamond brilliance shine, Fade-resistant up to 10 weeks, Suitable for all textures
6K
▼ 14.3%vs. prior month
$59.9K
latest month
12-month trend
B00008US2X
Garnier Nutrisse Ultra Crème Hair Color, Permanent Hair Dye with 100% Gray Coverage, Vegan & Cruelty-Free, 10 Black (Licorice), 1 Count
5K
▼ 16.7%vs. prior month
$43.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Revlon Hair Dye Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L'Oreal Paris is the best-performing revlon hair dye brand in July 2026, moving 17,000 units across 3 ASINs for 26.2% of Top 10 volume. Clairol follows with 13,000 units (20.0%), ahead of Yexixsr on 10,000 units (15.4%).
With 7 brands splitting the Top 10 and 61.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $12.21, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L'Oreal Paris
3 ASINs in Top 10
26.2%
Units
17K
Revenue
$213.7K
Avg. price
$12.21
B084W2WS8V
$12.55·★4.5·6.6K revsL'Oreal Paris Magic Root Permanent Hair Color Kit, 100% Gray Hair Coverage In Just 10 Minutes, Precision Brush Applicator for Seamless Application, 4 Dark Brown (2 Count)
Units sold9KB000KOU7FE
$12.12·★4.1·3K revsL'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), 1 Hair Dye Kit
Units sold4KB0013L3XUE
$11.97·★4.6·2.4K revsL'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4AR Dark Chocolate Brown, 1 Kit (Packaging May Vary)
Units sold4K
Clairol
2 ASINs in Top 10
20.0%
Units
13K
Revenue
$111.5K
Avg. price
$8.96
B07FL94PMM
$7.96·★4.5·6.2K revsClairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1 | Clairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1
Units sold9KB078KFD2JF
$9.97·★4.6·2.3K revsClairol Nice'n Easy Frost & Tip Hair Dye, Light Blonde to Medium Brown, 1Pk | Clairol Nice'n Easy Frost & Tip Hair Dye, Light Blonde to Medium Brown, 1Pk
Units sold4K
Yexixsr
1 ASIN in Top 10
15.4%
Units
10K
Revenue
$59.9K
Avg. price
$5.99
B08PVHXKG3
$5.99·★4.7·15.5K revsYexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips
Units sold10K
Trending Revlon Hair Dye Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B078KFD2JF booked 4K units at $9.97, with ▲ 33.3% MoM change. On the growth side, B0DNTYN5QT leads positive momentum with ▲ 33.3% MoM growth on 4K units, with B01F4EB7BW close behind at ▲ 33.3% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B078KFD2JF
Clairol Nice'n Easy Frost & Tip Hair Dye, Light Blonde to Medium Brown, 1Pk | Clairol Nice'n Easy Frost & Tip Hair Dye, Light Blonde to Medium Brown, 1Pk
Price
$9.97
Rating
4.6
Reviews
2.3K
Latest month sales
B0DNTYN5QT
REVLON ColorSilk with Bond Repair Hair Color, 30 Dark Brown, 3pk | Permanent hair color with 100% gray coverage; ammonia free hair dye with bond repair complex and vegan keratin. 3 pack.
Price
$14.77
Rating
4.7
Reviews
1.2K
Latest month sales
B01F4EB7BW
Moisture Rich Liquid Hair Color by Creme of Nature, C20 Light Golden Brown, with Shea Butter Conditioner, 1 Application
Unlock to view ASIN details and product titles
Price
$4.97
Rating
4.3
Reviews
625
Latest month sales
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