Dark Brown Hair Dye Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dark Brown Hair Dye sales on Amazon US totaled 160,900 units in July 2026 (▼ 0.4% vs. the prior month), generating an estimated $2,583,140 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.7% of unit volume and 47.4% of revenue, while a typical listing is priced at $14.81. The keyword itself pulled 41,240 Amazon queries over the same period (▲ 18.1% MoM).
Zooming out to the 12-month window ending July 2026, the dark brown hair dye Top 50 moved 1,635,750 units and $24,468,435 in cumulative sales — an average of 136,313 units and $2,039,036 per month. Monthly throughput topped out at 161,600 units in June 2026 and dipped to 88,250 in May 2026, leaving the latest reading 22.0% higher than August 2025.
Dark Brown Hair Dye Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
160.9K
▼ 0.4% MoM
Monthly Revenue 2026/07
$2.6M
▲ 10.8% MoM
Top 10 Market Share 2026/07
44.7%
Dark Brown Hair Dye Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dark brown hair dye listing on Amazon US in July 2026 is ASIN B00IDCV49I (Brand: Just for Men), which sold 10,000 units at $9.83 apiece — equal to 6.2% of every unit tracked in this report.
The Top 10 ASINs account for 72,000 units and $1,225,450 in July 2026 — 44.7% of unit volume and 47.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dark Brown Hair Dye' on Amazon
July 2026
Is 44.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00IDCV49I
JUST FOR MEN Mustache & Beard Dye, Keratin, Medium Brown M-35 (1 Pack) | Mustache & Beard color medium brown designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
10K
▲ 0.0%vs. prior month
$118.6K
latest month
12-month trend
B08N1CWL7S
Boldify Hairline Powder, Root Touch Up Hair Color Dark Brown 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
10K
▲ 0.0%vs. prior month
$170.5K
latest month
12-month trend
B084W2WS8V
L'Oreal Paris Magic Root Permanent Hair Color Kit, 100% Gray Hair Coverage In Just 10 Minutes, Precision Brush Applicator for Seamless Application, 4 Dark Brown (2 Count)
9K
▼ 10.0%vs. prior month
$114.9K
latest month
12-month trend
B0F335ZD75
Polar Hair Dye Shampoo | Dark Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
9K
▲ 125.0%vs. prior month
$314.6K
latest month
12-month trend
B01648QP3W
L'Oreal Paris Magic Root Cover Up Gray Hair Spray, 100% Gray Hair Coverage with Buildable, Lightweight, Transfer-Resistant, and Temporary Formula, Ammonia-Free, Dark Brown, 2 oz (1 Count)
7K
▼ 12.5%vs. prior month
$83.7K
latest month
12-month trend
B004INIW1Y
L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4 Dark Brown, 1 Kit (Packaging May Vary)
6K
▲ 20.0%vs. prior month
$71.8K
latest month
12-month trend
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Best Dark Brown Hair Dye Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L'Oreal Paris is the best-performing dark brown hair dye brand in July 2026, moving 22,000 units across 3 ASINs for 30.6% of Top 10 volume. Just for Men follows with 15,000 units (20.8%), ahead of POLAR HAIR CARE on 15,000 units (20.8%).
With 6 brands splitting the Top 10 and 72.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.90 to $34.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L'Oreal Paris
3 ASINs in Top 10
30.6%
Units
22K
Revenue
$270.4K
Avg. price
$12.63
B084W2WS8V
$13.94·★4.5·6.6K revsL'Oreal Paris Magic Root Permanent Hair Color Kit, 100% Gray Hair Coverage In Just 10 Minutes, Precision Brush Applicator for Seamless Application, 4 Dark Brown (2 Count)
Units sold9KB01648QP3W
$11.97·★4.4·21.2K revsL'Oreal Paris Magic Root Cover Up Gray Hair Spray, 100% Gray Hair Coverage with Buildable, Lightweight, Transfer-Resistant, and Temporary Formula, Ammonia-Free, Dark Brown, 2 oz (1 Count)
Units sold7KB004INIW1Y
$11.97·★4.6·6.1K revsL'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4 Dark Brown, 1 Kit (Packaging May Vary)
Units sold6K
Just for Men
2 ASINs in Top 10
20.8%
Units
15K
Revenue
$178K
Avg. price
$10.90
B00IDCV49I
$9.83·★4.6·9.7K revsJUST FOR MEN Mustache & Beard Dye, Keratin, Medium Brown M-35 (1 Pack) | Mustache & Beard color medium brown designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
Units sold10KB002ECZEVM
$11.97·★4.6·5.5K revsJust for Men Mustache & Beard Dye, Keratin, Light-Medium Brown M-30 (1 Pk) | Mustache & Beard color light-medium brown designed for facial hair to instantly eliminate gray. Enhanced with keratin.
Units sold5K
POLAR HAIR CARE
2 ASINs in Top 10
20.8%
Units
15K
Revenue
$524.3K
Avg. price
$34.95
B0F335ZD75
$34.95·★3.5·2.5K revsPolar Hair Dye Shampoo | Dark Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Units sold9KB0F336CMMW
$34.95·★2.8·2K revsPolar Hair Dye Shampoo | Medium Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Units sold6K
Trending Dark Brown Hair Dye Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0F335ZD75 booked 9K units at $34.95, with ▲ 125.0% MoM change. On the growth side, B000NSTYOC leads positive momentum with ▲ 200.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F335ZD75
Polar Hair Dye Shampoo | Dark Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Price
$34.95
Rating
3.5
Reviews
2.5K
Latest month sales
B0F336CMMW
Polar Hair Dye Shampoo | Medium Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Price
$34.95
Rating
2.8
Reviews
2K
Latest month sales
B000NSTYOC
JUST FOR MEN Mustache & Beard Dye, Keratin, Dark Brown M-45 (3 Pack) | Mustache & Beard color dark brown designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
Unlock to view ASIN details and product titles
Price
$18.58
Rating
4.6
Reviews
4.7K
Latest month sales
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