Loreal Hair Color Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Loreal Hair Color sales on Amazon US totaled 169,800 units in July 2026 (▼ 4.1% vs. the prior month), generating an estimated $2,296,481 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.7% of unit volume and 41.6% of revenue, while a typical listing is priced at $13.69. The keyword itself pulled 53,431 Amazon queries over the same period (▼ 5.9% MoM).
Zooming out to the 12-month window ending July 2026, the loreal hair color Top 50 moved 1,783,800 units and $23,284,807 in cumulative sales — an average of 148,650 units and $1,940,401 per month. Monthly throughput topped out at 177,000 units in June 2026 and dipped to 89,200 in May 2026, leaving the latest reading 20.5% higher than August 2025.
Loreal Hair Color Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
169.8K
▼ 4.1% MoM
Monthly Revenue 2026/07
$2.3M
▼ 2.0% MoM
Top 10 Market Share 2026/07
47.7%
Loreal Hair Color Market Share & Sales Concentration on Amazon US — July 2026
The most-sold loreal hair color listing on Amazon US in July 2026 is ASIN B09HN5ZF8C (Brand: L'Oreal Paris), which sold 20,000 units at $9.97 apiece — equal to 11.8% of every unit tracked in this report and 2.2× the volume of the No. 2 listing.
The Top 10 ASINs account for 81,000 units and $954,260 in July 2026 — 47.7% of unit volume and 41.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Loreal Hair Color' on Amazon
July 2026
Is 47.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09HN5ZF8C
L'Oreal Paris EverPure Moisture 21-in-1 Leave In Conditioner, Multi-Benefit Heat Protectant Spray for Hair Up to 450°F, Detangling Frizz Control for Color Treated, Dry, or Damaged Hair, 6.7 Fl Oz
20K
▲ 0.0%vs. prior month
$199.4K
latest month
12-month trend
B07FL94PMM
Clairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1 | Clairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1
9K
▼ 10.0%vs. prior month
$71.6K
latest month
12-month trend
B084W2WS8V
L'Oreal Paris Magic Root Permanent Hair Color Kit, 100% Gray Hair Coverage In Just 10 Minutes, Precision Brush Applicator for Seamless Application, 4 Dark Brown (2 Count)
9K
▼ 10.0%vs. prior month
$114.9K
latest month
12-month trend
B0842YD1CX
L'Oreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set
8K
▼ 20.0%vs. prior month
$154.8K
latest month
12-month trend
B01648QPDM
L'Oreal Paris Magic Root Cover Up Gray Hair Spray, 100% Gray Hair Coverage with Buildable, Lightweight, Transfer-Resistant, and Temporary Formula, Ammonia-Free, Dark Blonde, 2 oz (1 Count)
7K
▼ 22.2%vs. prior month
$83.4K
latest month
12-month trend
B0752L2VSJ
L'Oreal Paris Elvive Color Vibrancy Protecting Shampoo, for Color Treated Hair, Shampoo with Linseed Elixir and Anti-Oxidants, for Anti-Fade, High Shine, and Color Protection, 28 Fl Oz
7K
▲ 133.3%vs. prior month
$66.4K
latest month
12-month trend
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Best Loreal Hair Color Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L'Oreal Paris is the best-performing loreal hair color brand in July 2026, moving 67,000 units across 8 ASINs for 82.7% of Top 10 volume. Clairol follows with 9,000 units (11.1%), ahead of REVLON on 5,000 units (6.2%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.96 to $14.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L'Oreal Paris
8 ASINs in Top 10
82.7%
Units
67K
Revenue
$805.8K
Avg. price
$12.53
B09HN5ZF8C
$9.97·★4.6·7.9K revsL'Oreal Paris EverPure Moisture 21-in-1 Leave In Conditioner, Multi-Benefit Heat Protectant Spray for Hair Up to 450°F, Detangling Frizz Control for Color Treated, Dry, or Damaged Hair, 6.7 Fl Oz
Units sold20KB084W2WS8V
$13.94·★4.5·6.6K revsL'Oreal Paris Magic Root Permanent Hair Color Kit, 100% Gray Hair Coverage In Just 10 Minutes, Precision Brush Applicator for Seamless Application, 4 Dark Brown (2 Count)
Units sold9KB0842YD1CX
$19.94·★4.5·33.5K revsL'Oreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set
Units sold8KB01648QPDM
$11.97·★4.5·10.5K revsL'Oreal Paris Magic Root Cover Up Gray Hair Spray, 100% Gray Hair Coverage with Buildable, Lightweight, Transfer-Resistant, and Temporary Formula, Ammonia-Free, Dark Blonde, 2 oz (1 Count)
Units sold7KB0752L2VSJ
$9.49·★4.6·6.8K revsL'Oreal Paris Elvive Color Vibrancy Protecting Shampoo, for Color Treated Hair, Shampoo with Linseed Elixir and Anti-Oxidants, for Anti-Fade, High Shine, and Color Protection, 28 Fl Oz
Units sold7KB004INIW1Y
$11.97·★4.6·6.1K revsL'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4 Dark Brown, 1 Kit (Packaging May Vary)
Units sold6KB004BYSR6K
$10.98·★4.6·5.7K revsL'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Packaging May Vary)
Units sold5KB01648QPHS
$11.97·★4.4·15.2K revsL'Oreal Paris Magic Root Cover Up Gray Hair Spray, 100% Gray Hair Coverage with Buildable, Lightweight, Transfer-Resistant, and Temporary Formula, Ammonia-Free, Medium Brown, 2 oz (1 Count)
Units sold5K
Clairol
1 ASIN in Top 10
11.1%
Units
9K
Revenue
$71.6K
Avg. price
$7.96
B07FL94PMM
$7.96·★4.5·6.2K revsClairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1 | Clairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1
Units sold9K
REVLON
1 ASIN in Top 10
6.2%
Units
5K
Revenue
$76.8K
Avg. price
$14.99
B0DNTXB6BR
$14.99·★4.7·893 revsRevlon ColorSilk with Bond Repair Hair Color, 10 Black, 3pk | Permanent hair color with 100% gray coverage; ammonia free hair dye with bond repair complex and vegan keratin. 3 pack.
Units sold5K
Trending Loreal Hair Color Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0752L2VSJ booked 7K units at $9.49, with ▲ 133.3% MoM change. On the growth side, B078KFD2JF leads positive momentum with ▲ 33.3% MoM growth on 4K units, with B0DNTYN5QT close behind at ▲ 33.3% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0752L2VSJ
L'Oreal Paris Elvive Color Vibrancy Protecting Shampoo, for Color Treated Hair, Shampoo with Linseed Elixir and Anti-Oxidants, for Anti-Fade, High Shine, and Color Protection, 28 Fl Oz
Price
$9.49
Rating
4.6
Reviews
6.8K
Latest month sales
B078KFD2JF
Clairol Nice'n Easy Frost & Tip Hair Dye, Light Blonde to Medium Brown, 1Pk | Clairol Nice'n Easy Frost & Tip Hair Dye, Light Blonde to Medium Brown, 1Pk
Price
$9.97
Rating
4.6
Reviews
2.2K
Latest month sales
B0DNTYN5QT
REVLON ColorSilk with Bond Repair Hair Color, 30 Dark Brown, 3pk | Permanent hair color with 100% gray coverage; ammonia free hair dye with bond repair complex and vegan keratin. 3 pack.
Unlock to view ASIN details and product titles
Price
$14.77
Rating
4.7
Reviews
1.2K
Latest month sales
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