Purple Mouthwash Whitening Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Purple Mouthwash Whitening sales on Amazon US totaled 419,200 units in July 2026 (▼ 7.6% vs. the prior month), generating an estimated $6,355,678 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.8% of unit volume and 63.7% of revenue, while a typical listing is priced at $16.86. The keyword itself pulled 15,855 Amazon queries over the same period (▼ 8.1% MoM).
Zooming out to the 12-month window ending July 2026, the purple mouthwash whitening Top 50 moved 4,017,750 units and $60,539,371 in cumulative sales — an average of 334,813 units and $5,044,948 per month. Monthly throughput topped out at 453,600 units in June 2026 and dipped to 214,300 in May 2026, leaving the latest reading 43.2% higher than August 2025.
Purple Mouthwash Whitening Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
419.2K
▼ 7.6% MoM
Monthly Revenue 2026/07
$6.4M
▼ 16.4% MoM
Top 10 Market Share 2026/07
66.8%
Purple Mouthwash Whitening Market Share & Sales Concentration on Amazon US — July 2026
The most-sold purple mouthwash whitening listing on Amazon US in July 2026 is ASIN B0BSRFKKZJ (Brand: Boka), which sold 90,000 units at $11.62 apiece — equal to 21.5% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 280,000 units and $4,045,900 in July 2026 — 66.8% of unit volume and 63.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Purple Mouthwash Whitening' on Amazon
July 2026
Is 66.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BSRFKKZJ
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Clinically Tested Formula - Whitening - 4 Oz, 1PK
90K
▼ 10.0%vs. prior month
$1M
latest month
12-month trend
B0DPNGKZ9P
Crest 3D White Deep Stain Remover Toothpaste, Teeth whitening for Adults, 3.1oz, 2 Pack, Sensitivity Safe, Enamel Repair, Cavity Protection, Fluoride Toothpaste, Travel Size Toiletries
50K
▲ 25.0%vs. prior month
$988.5K
latest month
12-month trend
B0126XBQK6
Crest Pro-Health Advanced Mouthwash, Alcohol Free, Extra Whitening, Energizing Mint Flavor, 946 mL (32 fl oz)
30K
▲ 0.0%vs. prior month
$214.5K
latest month
12-month trend
B0GC1X785H
Hismile iD Stain Whitening Mouthwash, Gunk Removing Mouthwash for Fresh Breath, Hydrogen Peroxide Mouthwash to Promote Whiter Teeth, Peroxide Rinse with Essential Oils 237ml
30K
▲ 0.0%vs. prior month
$539.1K
latest month
12-month trend
B00495Q5OW
Listerine Total Care Intense Anticavity Fluoride Mouthwash, Intense Mint, 1 L
20K
▲ 0.0%vs. prior month
$179.6K
latest month
12-month trend
B0GNND9PTV
DRDENT Purple Teeth Whitening Strips - Safe for Enamel - Non Sensitive Teeth Whitening - Whitening Without Any Harm
20K
▲ 0.0%vs. prior month
$480.8K
latest month
12-month trend
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Best Purple Mouthwash Whitening Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Boka is the best-performing purple mouthwash whitening brand in July 2026, moving 90,000 units across 1 ASIN for 32.1% of Top 10 volume. Crest follows with 80,000 units (28.6%), ahead of LISTERINE on 40,000 units (14.3%).
With 6 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.62 to $13.58, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Boka
1 ASIN in Top 10
32.1%
Units
90K
Revenue
$1M
Avg. price
$11.62
B0BSRFKKZJ
$11.62·★4.5·61K revsBoka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Clinically Tested Formula - Whitening - 4 Oz, 1PK
Units sold90K
Crest
2 ASINs in Top 10
28.6%
Units
80K
Revenue
$1.2M
Avg. price
$13.58
B0DPNGKZ9P
$19.99·★4.4·9.5K revsCrest 3D White Deep Stain Remover Toothpaste, Teeth whitening for Adults, 3.1oz, 2 Pack, Sensitivity Safe, Enamel Repair, Cavity Protection, Fluoride Toothpaste, Travel Size Toiletries
Units sold50KB0126XBQK6
$7.17·★4.7·23K revsCrest Pro-Health Advanced Mouthwash, Alcohol Free, Extra Whitening, Energizing Mint Flavor, 946 mL (32 fl oz)
Units sold30K
LISTERINE
3 ASINs in Top 10
14.3%
Units
40K
Revenue
$427.2K
Avg. price
$11.96
B00495Q5OW
$8.98·★4.8·66.5K revsListerine Total Care Intense Anticavity Fluoride Mouthwash, Intense Mint, 1 L
Units sold20KB0054J2GDQ
$17.92·★4.6·17.8K revsListerine Total Care Alcohol Free Mouthwash, Mild Mint, 33.8 fl. oz/1L x 2 | Anticavity Fluoride Mouthwash, No Burn Oral Rinse Prevents Cavities, ADA Accepted, Kills 99.9% of Bad Breath Germs
Units sold10KB005IHSOD0
$8.98·★4.7·2.3K revsListerine Total Care Alcohol Free Mouthwash, Mild Mint, 33.8 fl. oz/1L | Anticavity Fluoride Mouthwash, No Burn Oral Rinse Prevents Cavities, ADA Accepted, Kills 99.9% of Bad Breath Germs
Units sold10K
Trending Purple Mouthwash Whitening Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09TBKJVWS booked 10K units at $17.32, with ▲ 0.0% MoM change. On the growth side, B0GY3M3B59 leads positive momentum with ▲ 455.6% MoM growth on 5K units, with B0GLPBKW22 close behind at ▲ 166.7% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09TBKJVWS
TheraBreath Whitening Mouthwash, Dazzling Mint, 16 oz, 2-Pack | Dentist Formulated, Alcohol Free, Daily Use, Certified Vegan
Price
$17.32
Rating
4.7
Reviews
4.3K
Latest month sales
B0GY3M3B59
Purple Teeth Whitening Strips - 32 Teeth Whitener Strips (16 Uses) | Purple Color-Correcting Gel Technology | Teeth Whitening Kit for Sensitive Teeth | Enamel Safe, Peroxide-Free for a Brighter Smile
Price
$21.99
Rating
4.3
Reviews
4.9K
Latest month sales
B0GLPBKW22
Purple Teeth Whitening Strips 28 Count - 14 Days Treatment Whitener Strips | Non Slip & Enamel Safe & Non Sensitive Brightening Strips, Teeth Whitening Kit for Coffee, Wine Stains Removal Fastly
Unlock to view ASIN details and product titles
Price
$16.99
Rating
4.3
Reviews
4.8K
Latest month sales
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