Gum Restore Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gum Restore sales on Amazon US totaled 536,000 units in July 2026 (▼ 1.1% vs. the prior month), generating an estimated $8,550,550 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.1% of unit volume and 52.5% of revenue, while a typical listing is priced at $18.70. The keyword itself pulled 52,189 Amazon queries over the same period (▲ 9.4% MoM).
Zooming out to the 12-month window ending July 2026, the gum restore Top 50 moved 5,699,750 units and $92,493,631 in cumulative sales — an average of 474,979 units and $7,707,803 per month. Monthly throughput topped out at 559,800 units in November 2025 and dipped to 319,100 in May 2026, leaving the latest reading 35.7% higher than August 2025.
Gum Restore Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
536K
▼ 1.1% MoM
Monthly Revenue 2026/07
$8.6M
▼ 0.5% MoM
Top 10 Market Share 2026/07
54.1%
Gum Restore Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gum restore listing on Amazon US in July 2026 is ASIN B0758F8KDC (Brand: TheraBreath), which sold 50,000 units at $16.97 apiece — equal to 9.3% of every unit tracked in this report.
The Top 10 ASINs account for 290,000 units and $4,490,100 in July 2026 — 54.1% of unit volume and 52.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gum Restore' on Amazon
July 2026









Is 54.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0758F8KDC
TheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
50K
▲ 400.0%vs. prior month
$843K
latest month
12-month trend

B0CS4137M1
Mouthology 10% Nano Hydroxyapatite Toothpaste Fluoride Free, Whitening*, Rod Shaped nHA, Xylitol Toothpaste for Adults, Enamel Care*, Sensitive Teeth*, SLS Free, Mint 4oz (USA Made) Package May Vary
50K
▲ 0.0%vs. prior month
$493K
latest month
12-month trend

B08PWZCP1F
Crest Pro-Health Advanced Antibacterial Protection Toothpaste,5 oz 4 Pack, Teeth Whitening for adults, Breath Freshener, for Sensitive Teeth, Gum Health, Gingivitis toothpaste, Travel Size Toiletries
30K
▲ 50.0%vs. prior month
$449.7K
latest month
12-month trend

B0BM4H31S1
Sensodyne Sensitivity Gum and Enamel Toothpaste, 3.4 Ounces x 3 | Triple Protection, Refreshing Fluoride Toothpaste, Mint Flavor, Helps Restore Gum Health, Rehardening The Enamel
30K
▲ 0.0%vs. prior month
$560.1K
latest month
12-month trend

B0D1W289B2
Davids Nano Hydroxyapatite Toothpaste Sensitive + Whitening Peppermint 4oz | Fluoride Free | Remineralizing | Enamel Health | Antiplaque | SLS Free | Made in USA | Recyclable Metal Tube | EWG Verified
30K
▼ 25.0%vs. prior month
$298.5K
latest month
12-month trend

B0D1HPLTWZ
Crest Pro-Health Gum Detoxify Plus Toothpaste 4.5 oz Pack of 3 - Antibacterial Fluoride Toothpaste, Sensitivity Protection, Whitens Teeth, Anticavity, Plaque Control
20K
▼ 33.3%vs. prior month
$419.8K
latest month
12-month trend
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Best Gum Restore Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TheraBreath is the best-performing gum restore brand in July 2026, moving 50,000 units across 1 ASIN for 20.8% of Top 10 volume. Crest follows with 50,000 units (20.8%), ahead of Sensodyne on 30,000 units (12.5%).
Volume is spread across 8 brands, with the top three holding 54.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.45 to $17.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TheraBreath
1 ASIN in Top 10
20.8%
Units
50K
Revenue
$843K
Avg. price
$16.97

B0758F8KDC
$16.97·★4.7·33.8K revsTheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
Units sold50K
Crest
2 ASINs in Top 10
20.8%
Units
50K
Revenue
$869.5K
Avg. price
$13.45

B08PWZCP1F
$5.90·★4.8·14.5K revsCrest Pro-Health Advanced Antibacterial Protection Toothpaste,5 oz 4 Pack, Teeth Whitening for adults, Breath Freshener, for Sensitive Teeth, Gum Health, Gingivitis toothpaste, Travel Size Toiletries
Units sold30K
B0D1HPLTWZ
$20.99·★4.8·5.1K revsCrest Pro-Health Gum Detoxify Plus Toothpaste 4.5 oz Pack of 3 - Antibacterial Fluoride Toothpaste, Sensitivity Protection, Whitens Teeth, Anticavity, Plaque Control
Units sold20K
Sensodyne
1 ASIN in Top 10
12.5%
Units
30K
Revenue
$560.1K
Avg. price
$17.97

B0BM4H31S1
$17.97·★4.7·6.4K revsSensodyne Sensitivity Gum and Enamel Toothpaste, 3.4 Ounces x 3 | Triple Protection, Refreshing Fluoride Toothpaste, Mint Flavor, Helps Restore Gum Health, Rehardening The Enamel
Units sold30K
Trending Gum Restore Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0758F8KDC booked 50K units at $16.97, with ▲ 400.0% MoM change. On the growth side, B0FC574NBQ leads positive momentum with ▲ 133.3% MoM growth on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0758F8KDC
TheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
Price
$16.97
Rating
4.7
Reviews
33.8K
Latest month sales

B01L4ND4O0
ACT Restoring Zero Alcohol Fluoride Mouthwash 33.8 fl. oz. Strengthens Tooth Enamel, Mint Burst | Zero alcohol mouthwash, repairs enamel and strengthens teeth, sodium fluoride 0.05% 200 G/1 L, prevents cavities and decay
Price
$6.54
Rating
4.7
Reviews
13.2K
Latest month sales

B0FC574NBQ
Larineco Sugar-Free Remineralizing Gum, Hydroxyapatite & Xylitol, 36 Ct | Mastic Mint, Oral Care Between Brushings, Xylitol Gum Dry Mouth Support, Biodegradable & Plastic-Free, No Aspartame & Dyes
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.2
Reviews
723
Latest month sales
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