Oil Pulling Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Oil Pulling sales on Amazon US totaled 258,600 units in July 2026 (▲ 18.1% vs. the prior month), generating an estimated $4,078,387 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 85.8% of unit volume and 84.7% of revenue, while a typical listing is priced at $18.79. The keyword itself pulled 35,498 Amazon queries over the same period (▲ 6.0% MoM).
Zooming out to the 12-month window ending July 2026, the oil pulling Top 50 moved 2,807,400 units and $43,607,634 in cumulative sales — an average of 233,950 units and $3,633,969 per month. Monthly throughput topped out at 260,950 units in April 2026 and dipped to 150,500 in May 2026, leaving the latest reading 12.7% higher than August 2025.
Oil Pulling Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
258.6K
▲ 18.1% MoM
Monthly Revenue 2026/07
$4.1M
▲ 21.3% MoM
Top 10 Market Share 2026/07
85.8%
Oil Pulling Market Share & Sales Concentration on Amazon US — July 2026
The most-sold oil pulling listing on Amazon US in July 2026 is ASIN B00IRKRK9O (Brand: TheraBreath), which sold 100,000 units at $14.97 apiece — equal to 38.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 222,000 units and $3,452,820 in July 2026 — 85.8% of unit volume and 84.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Oil Pulling' on Amazon
July 2026
Is 85.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00IRKRK9O
TheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B0758F8KDC
TheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
50K
▲ 400.0%vs. prior month
$843K
latest month
12-month trend
B0GC1X785H
Hismile iD Stain Whitening Mouthwash, Gunk Removing Mouthwash for Fresh Breath, Hydrogen Peroxide Mouthwash to Promote Whiter Teeth, Peroxide Rinse with Essential Oils 237ml
30K
▲ 0.0%vs. prior month
$539.1K
latest month
12-month trend
B0BHY6LDDY
GuruNanda Teeth Whitening Dual Barrel Oxyburst Mouthwash - Alcohol & Fluoride Free, Hydrogen Peroxide to Promote Whiter Teeth - Wild Mint - 20 Fl Oz
10K
▲ 0.0%vs. prior month
$99.7K
latest month
12-month trend
B0CNVMW5PM
GuruNanda Coconut Oil Pulling Mouthwash with Vitamins, Farmed Mint, 16 oz | Oil Pulling Mouth Wash with 7 Essential Oils|100% Oil, No Water|Fluoride & Alcohol Free|Fresh Breath & Gum Health
10K
▲ 0.0%vs. prior month
$192.8K
latest month
12-month trend
B0BVFXGMLW
GuruNanda Oil Pulling Alcohol Free Mouthwash with Vitamins, CocoMint, 8oz | Oil Pulling Mouth Wash with 7 Essential Oils|Fluoride Free|Fresh Breath & Gum Health|With Toothbrush & Tongue Scraper
7K
▼ 30.0%vs. prior month
$101.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Oil Pulling Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TheraBreath is the best-performing oil pulling brand in July 2026, moving 154,000 units across 3 ASINs for 69.4% of Top 10 volume. GuruNanda follows with 35,000 units (15.8%), ahead of HISMILE on 30,000 units (13.5%).
With 4 brands splitting the Top 10 and 98.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.58 to $17.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TheraBreath
3 ASINs in Top 10
69.4%
Units
154K
Revenue
$2.4M
Avg. price
$15.39
B00IRKRK9O
$14.97·★4.8·53.7K revsTheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
Units sold100KB0758F8KDC
$16.97·★4.7·33.8K revsTheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
Units sold50KB0F9KFHX57
$14.22·★4.7·342 revsTheraBreath Whitening + Oil Blend Oral Rinse, Smooth Mint, 16 fl oz | Alcohol-Free, Peroxide-Free, Helps Whiten Teeth, Freshens Breath
Units sold4K
GuruNanda
5 ASINs in Top 10
15.8%
Units
35K
Revenue
$462.4K
Avg. price
$12.58
B0BHY6LDDY
$9.97·★4.6·9K revsGuruNanda Teeth Whitening Dual Barrel Oxyburst Mouthwash - Alcohol & Fluoride Free, Hydrogen Peroxide to Promote Whiter Teeth - Wild Mint - 20 Fl Oz
Units sold10KB0CNVMW5PM
$19.96·★4.5·41.7K revsGuruNanda Coconut Oil Pulling Mouthwash with Vitamins, Farmed Mint, 16 oz | Oil Pulling Mouth Wash with 7 Essential Oils|100% Oil, No Water|Fluoride & Alcohol Free|Fresh Breath & Gum Health
Units sold10KB0BVFXGMLW
$14.99·★4.5·41.7K revsGuruNanda Oil Pulling Alcohol Free Mouthwash with Vitamins, CocoMint, 8oz | Oil Pulling Mouth Wash with 7 Essential Oils|Fluoride Free|Fresh Breath & Gum Health|With Toothbrush & Tongue Scraper
Units sold7KB0CBK1MVL2
$7.99·★4.6·5.1K revsGuruNanda Oral Rinse Fresh Breath Mouthwash, ADA-Accepted Alcohol-Free Mouthwash, 7 Essential Oils & Vitamins, SLS & Flouride-Free, Wild Mint, 16 Oz
Units sold5KB0F9FB41YG
$9.99·★4.6·713 revsGuruNanda Starter Coconut Oil Pulling Mouthwash with Peppermint Oil, 8oz | Fluoride & Alcohol Free|Fresh Breath & Healthy Gums|For Oil Pulling Beginners|Coconut & Peppermint Oil Mouth Wash
Units sold3K
HISMILE
1 ASIN in Top 10
13.5%
Units
30K
Revenue
$539.1K
Avg. price
$17.97
B0GC1X785H
$17.97·★4.3·3.8K revsHismile iD Stain Whitening Mouthwash, Gunk Removing Mouthwash for Fresh Breath, Hydrogen Peroxide Mouthwash to Promote Whiter Teeth, Peroxide Rinse with Essential Oils 237ml
Units sold30K
Trending Oil Pulling Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D1GPJ8ZX booked 3K units at $19.95, with ▲ 50.0% MoM change. On the growth side, B0758F8KDC leads positive momentum with ▲ 400.0% MoM growth on 50K units, with B0FVYCDSVW close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D1GPJ8ZX
Nano-Hydroxyapatite Oil Pulling Whitening Mouthwash for Teeth and Gums, Natural & Organic, Whitens Teeth, Enamel Care, Freshens Breath – Smooth & Non-Greasy – for Adults & Kids – 8oz
Price
$19.95
Rating
4.5
Reviews
841
Latest month sales
B0758F8KDC
TheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
Price
$16.97
Rating
4.7
Reviews
33.8K
Latest month sales
B0FVYCDSVW
Whyte Organic Coconut Oil Pulling Mouthwash for Bad Breath, Teeth & Gums | Cold-Pressed Coconut Oil, Alcohol & Fluoride Free Teeth Whitening Oral Rinse, for Sensitive Teeth and Gums, 8 oz
Unlock to view ASIN details and product titles
Price
$20.99
Rating
4.1
Reviews
83
Latest month sales
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