Kids Mouthwash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kids Mouthwash sales on Amazon US totaled 560,000 units in July 2026 (▲ 11.1% vs. the prior month), generating an estimated $6,242,780 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.1% of unit volume and 67.7% of revenue, while a typical listing is priced at $11.68. The keyword itself pulled 49,704 Amazon queries over the same period (▲ 20.6% MoM).
Zooming out to the 12-month window ending July 2026, the kids mouthwash Top 50 moved 6,143,450 units and $68,299,327 in cumulative sales — an average of 511,954 units and $5,691,611 per month. Monthly throughput topped out at 560,600 units in February 2026 and dipped to 334,600 in May 2026, leaving the latest reading 8.1% higher than August 2025.
Kids Mouthwash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
560K
▲ 11.1% MoM
Monthly Revenue 2026/07
$6.2M
▲ 16.6% MoM
Top 10 Market Share 2026/07
66.1%
Kids Mouthwash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kids mouthwash listing on Amazon US in July 2026 is ASIN B00IRKRK9O (Brand: TheraBreath), which sold 100,000 units at $14.97 apiece — equal to 17.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 370,000 units and $4,228,800 in July 2026 — 66.1% of unit volume and 67.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kids Mouthwash' on Amazon
July 2026
Is 66.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00IRKRK9O
TheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B0758F8KDC
TheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
50K
▲ 400.0%vs. prior month
$843K
latest month
12-month trend
B005IHSPLQ
Listerine Cool Mint Alcohol Free Mouthwash, Mild Mint, 33.8 fl. oz/1 L | Kills 99.9% of Germs That Cause Bad Breath, Less Intense Taste with No Burn, Dentist Recommended Oral Rinse
40K
▲ 0.0%vs. prior month
$253.2K
latest month
12-month trend
B001ET76AI
TheraBreath Fresh Breath Mouthwash, Mild Mint Flavor, Alcohol-Free, 16 Fl Oz (2-Pack) | Alcohol-Free, Dentist Formulated, Help Reduce Bad Breath
40K
▲ 33.3%vs. prior month
$577.6K
latest month
12-month trend
B003CP12O8
Crest Mouthwash Pro Health Complete Clean, CPC (cetylpyridinium chloride) Antigingivitis/Antiplaque, Alcohol Free, Clean Mint, 1 L (33.8 fl oz)
30K
▲ 0.0%vs. prior month
$148.2K
latest month
12-month trend
B096T141KR
Dentek Floss Picks, Kids Flossers, Wild Fruit Flavor, 90 Count | Remove Food & Plaque, Designed for Kids', For Tight Teeth & Small Hands, Fun Flossers, Kid-Friendly Dental Floss
30K
▲ 0.0%vs. prior month
$78K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kids Mouthwash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TheraBreath is the best-performing kids mouthwash brand in July 2026, moving 190,000 units across 3 ASINs for 51.4% of Top 10 volume. Listerine follows with 40,000 units (10.8%), ahead of Crest on 30,000 units (8.1%).
With 8 brands splitting the Top 10 and 70.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.97 to $15.76, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TheraBreath
3 ASINs in Top 10
51.4%
Units
190K
Revenue
$2.9M
Avg. price
$15.76
B00IRKRK9O
$14.97·★4.8·53.7K revsTheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
Units sold100KB0758F8KDC
$16.97·★4.7·33.8K revsTheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
Units sold50KB001ET76AI
$15.34·★4.6·50.4K revsTheraBreath Fresh Breath Mouthwash, Mild Mint Flavor, Alcohol-Free, 16 Fl Oz (2-Pack) | Alcohol-Free, Dentist Formulated, Help Reduce Bad Breath
Units sold40K
Listerine
1 ASIN in Top 10
10.8%
Units
40K
Revenue
$253.2K
Avg. price
$5.97
B005IHSPLQ
$5.97·★4.7·13.6K revsListerine Cool Mint Alcohol Free Mouthwash, Mild Mint, 33.8 fl. oz/1 L | Kills 99.9% of Germs That Cause Bad Breath, Less Intense Taste with No Burn, Dentist Recommended Oral Rinse
Units sold40K
Crest
1 ASIN in Top 10
8.1%
Units
30K
Revenue
$148.2K
Avg. price
$4.97
B003CP12O8
$4.97·★4.7·13K revsCrest Mouthwash Pro Health Complete Clean, CPC (cetylpyridinium chloride) Antigingivitis/Antiplaque, Alcohol Free, Clean Mint, 1 L (33.8 fl oz)
Units sold30K
Trending Kids Mouthwash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DK1VDQPC booked 20K units at $7.97, with ▲ 100.0% MoM change. On the growth side, B0758F8KDC leads positive momentum with ▲ 400.0% MoM growth on 50K units, with B01L4ND4O0 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DK1VDQPC
SENSODYNE PRONAMEL Kids Berry Twist Toothpaste, 4 oz (2 Pack) | Fluoride Anticavity Toothpaste for Ages 2+, Gentle On Enamel, Natural Berry Flavor With A Twist Of Mint, SLS Free
Price
$7.97
Rating
4.7
Reviews
2.1K
Latest month sales
B0758F8KDC
TheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
Price
$16.97
Rating
4.7
Reviews
33.8K
Latest month sales
B01L4ND4O0
ACT Restoring Zero Alcohol Fluoride Mouthwash 33.8 fl. oz. Strengthens Tooth Enamel, Mint Burst | Zero alcohol mouthwash, repairs enamel and strengthens teeth, sodium fluoride 0.05% 200 G/1 L, prevents cavities and decay
Unlock to view ASIN details and product titles
Price
$6.54
Rating
4.7
Reviews
13.2K
Latest month sales
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