Orajel Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Orajel sales on Amazon US totaled 147,500 units in July 2026 (▼ 9.5% vs. the prior month), generating an estimated $1,471,970 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.5% of unit volume and 66.0% of revenue, while a typical listing is priced at $11.29. The keyword itself pulled 33,221 Amazon queries over the same period (▲ 4.7% MoM).
Zooming out to the 12-month window ending July 2026, the orajel Top 50 moved 1,777,900 units and $16,458,905 in cumulative sales — an average of 148,158 units and $1,371,575 per month. Monthly throughput topped out at 182,750 units in November 2025 and dipped to 87,850 in May 2026, leaving the latest reading 9.1% lower than August 2025.
Orajel Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
147.5K
▼ 9.5% MoM
Monthly Revenue 2026/07
$1.5M
▼ 4.2% MoM
Top 10 Market Share 2026/07
68.5%
Orajel Market Share & Sales Concentration on Amazon US — July 2026
The most-sold orajel listing on Amazon US in July 2026 is ASIN B00WOSEKP2 (Brand: Colgate), which sold 20,000 units at $9.99 apiece — equal to 13.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 101,000 units and $971,070 in July 2026 — 68.5% of unit volume and 66.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Orajel' on Amazon
July 2026
Is 68.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00WOSEKP2
Colgate Peroxyl Antiseptic Mouth Sore Rinse, Alcohol Free, Mint, 16.9 fl oz | 1.5% Hydrogen Peroxide Oral Rinse, Cleanses and Promotes Healing of Minor Oral Wounds, Canker Sores, Burns, and Irritations
20K
▲ 0.0%vs. prior month
$209.8K
latest month
12-month trend
B00169Z2SY
Orajel Naturals PAW Patrol Kids Toothpaste, Fruity Flavor, 1.5 Oz | Fluoride-Free Training Toothpaste, For Babies and Toddlers Ages 0-3, No Artificial Colors, Dyes or Sweeteners
10K
▲ 11.1%vs. prior month
$39.1K
latest month
12-month trend
B007XEVQ8G
Oracoat XyliMelts for Dry Mouth Night Time or Day - Moisturizing Dry Mouth Adhering Discs, Sugar Free with Xylitol, 40 Count, Mild Mint Flavor, 8-Hour Relief
10K
▲ 0.0%vs. prior month
$89.7K
latest month
12-month trend
B00IUU15GA
Orajel Naturals PAW Patrol Kids Fluoride Toothpaste, 4.2 Oz | For Kids Ages 2-10, Anti-Cavity Toothpaste, No Artificial Colors, Dyes, Sweeteners, Preservatives, Natural Fruity Fun Flavor
10K
▲ 0.0%vs. prior month
$29.9K
latest month
12-month trend
B07DKMCDY5
Orajel Baby Daytime & Nighttime Cooling Gels for Teething, 0.18 Oz, 2-Pack | Drug-Free, Soothes Teething Infants, Safe for Babies Age 0+, #1 Pediatrician Recommended Brand for Teething
10K
▲ 0.0%vs. prior month
$59.5K
latest month
12-month trend
B0BP5ZQ879
Crest Advanced Kid's Fluoride Toothpaste, Bubblegum Flavor, 4.2 oz, 3 Count, Color-Changing Anticavity Toothpaste
10K
▲ 0.0%vs. prior month
$161.8K
latest month
12-month trend
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Best Orajel Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Orajel is the best-performing orajel brand in July 2026, moving 30,000 units across 3 ASINs for 29.7% of Top 10 volume. Colgate follows with 20,000 units (19.8%), ahead of Oracoat on 10,000 units (9.9%).
Volume is spread across 8 brands, with the top three holding 59.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.27 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Orajel
3 ASINs in Top 10
29.7%
Units
30K
Revenue
$128.5K
Avg. price
$4.27
B00169Z2SY
$3.79·★4.8·14.7K revsOrajel Naturals PAW Patrol Kids Toothpaste, Fruity Flavor, 1.5 Oz | Fluoride-Free Training Toothpaste, For Babies and Toddlers Ages 0-3, No Artificial Colors, Dyes or Sweeteners
Units sold10KB00IUU15GA
$3.06·★4.7·10.8K revsOrajel Naturals PAW Patrol Kids Fluoride Toothpaste, 4.2 Oz | For Kids Ages 2-10, Anti-Cavity Toothpaste, No Artificial Colors, Dyes, Sweeteners, Preservatives, Natural Fruity Fun Flavor
Units sold10KB07DKMCDY5
$5.97·★4.7·29.1K revsOrajel Baby Daytime & Nighttime Cooling Gels for Teething, 0.18 Oz, 2-Pack | Drug-Free, Soothes Teething Infants, Safe for Babies Age 0+, #1 Pediatrician Recommended Brand for Teething
Units sold10K
Colgate
1 ASIN in Top 10
19.8%
Units
20K
Revenue
$209.8K
Avg. price
$9.99
B00WOSEKP2
$9.99·★4.7·42.4K revsColgate Peroxyl Antiseptic Mouth Sore Rinse, Alcohol Free, Mint, 16.9 fl oz | 1.5% Hydrogen Peroxide Oral Rinse, Cleanses and Promotes Healing of Minor Oral Wounds, Canker Sores, Burns, and Irritations
Units sold20K
Oracoat
1 ASIN in Top 10
9.9%
Units
10K
Revenue
$89.7K
Avg. price
$8.97
B007XEVQ8G
$8.97·★4.3·7.9K revsOracoat XyliMelts for Dry Mouth Night Time or Day - Moisturizing Dry Mouth Adhering Discs, Sugar Free with Xylitol, 40 Count, Mild Mint Flavor, 8-Hour Relief
Units sold10K
Trending Orajel Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B08643YT9K booked 8K units at $11.97, with ▲ 14.3% MoM change. On the growth side, B0G5LJLJ78 leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08643YT9K
Mommy's Bliss Organic Little Gums Soothing Massage Gel Day and Night Combo, Great for Teething Babies, Age 2 Months+, Sugar Free, Mild & Sweet Flavor, 2 - 0.53 Oz Tubes (Pack of 1)
Price
$11.97
Rating
4.6
Reviews
7.8K
Latest month sales
B0F63PFPCS
Boiron Camilia Bedtime Liquid Doses for Nighttime Teething Relief, Painful Gums, Restlessness, and Irritability - 30 Count | For Nighttime Teething Relief, Painful Gums, Restlessness, and Irritability. Size: 30 Count.
Price
$11.65
Rating
4.8
Reviews
858
Latest month sales
B0G5LJLJ78
HurriCaine Topical Anesthetic Gel, 20% Benzocaine, Strawberry Flavor, 1 oz | Fast Acting Oral Anesthetic for Mouth Pain Relief, Temporary Mouth Numbing Gel for Canker Sores & Other Minor Irritations
Unlock to view ASIN details and product titles
Price
$14.40
Rating
4.7
Reviews
47
Latest month sales
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