Pullups Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pullups sales on Amazon US totaled 263,000 units in July 2026 (▼ 9.9% vs. the prior month), generating an estimated $9,844,800 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.3% of unit volume and 39.1% of revenue, while a typical listing is priced at $38.66. The keyword itself pulled 17,672 Amazon queries over the same period (▲ 0.9% MoM).
Zooming out to the 12-month window ending July 2026, the pullups Top 50 moved 3,042,200 units and $115,278,195 in cumulative sales — an average of 253,517 units and $9,606,516 per month. Monthly throughput topped out at 292,000 units in June 2026 and dipped to 168,500 in May 2026, leaving the latest reading 8.7% higher than August 2025.
Pullups Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
263K
▼ 9.9% MoM
Monthly Revenue 2026/07
$9.8M
▼ 11.2% MoM
Top 10 Market Share 2026/07
40.3%
Pullups Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pullups listing on Amazon US in July 2026 is ASIN B0792P353P (Brand: Depend), which sold 20,000 units at $21.48 apiece — equal to 7.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 106,000 units and $3,848,480 in July 2026 — 40.3% of unit volume and 39.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pullups' on Amazon
July 2026
Is 40.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0792P353P
Depend Depend Fresh Protection Adult Diapers for Women, Medium, 30 Count
20K
▲ 0.0%vs. prior month
$429.6K
latest month
12-month trend
B00U0NRI0W
GoodNites Boys Nighttime Underwear, Size S/M, 44 Ct, 2 Packs of 22 | Zoned Protection, Discreet Fit, Soft & Breathable, Secure Fit, Comfortable Waistband, Stretchy Sides, Fragrance Free
10K
▲ 0.0%vs. prior month
$299.7K
latest month
12-month trend
B078W9SH24
Pampers Training Pants - Easy Ups Boys & Girls Bluey - Size 3T-4T, 124 Count, Children's Potty Underwear (Packaging May Vary)
10K
▲ 0.0%vs. prior month
$399.6K
latest month
12-month trend
B0792P353S
Depend Fresh Protection Adult Diapers for Men, Large, 28 Count
10K
▲ 0.0%vs. prior month
$214.3K
latest month
12-month trend
B0954YLH4H
Depend Fresh Protection Adult Diapers for Men, S/M, 80 Count
10K
▲ 0.0%vs. prior month
$532.8K
latest month
12-month trend
B0C3KPVZ1Z
Always Discreet Adult Diapers for Women, Incontinence Underwear, Postpartum Essentials, Disposable Briefs, Max Absorbency, Bladder Leak Protection, Small/Medium, 84ct
10K
▲ 11.1%vs. prior month
$498K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pullups Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Depend is the best-performing pullups brand in July 2026, moving 49,000 units across 4 ASINs for 46.2% of Top 10 volume. GoodNites follows with 20,000 units (18.9%), ahead of Pampers on 19,000 units (17.9%).
With 5 brands splitting the Top 10 and 83.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.99 to $49.27, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Depend
4 ASINs in Top 10
46.2%
Units
49K
Revenue
$1.6M
Avg. price
$37.54
B0792P353P
$21.48·★4.5·45.3K revsDepend Depend Fresh Protection Adult Diapers for Women, Medium, 30 Count
Units sold20KB0792P353S
$21.48·★4.5·31K revsDepend Fresh Protection Adult Diapers for Men, Large, 28 Count
Units sold10KB0954YLH4H
$53.49·★4.5·31K revsDepend Fresh Protection Adult Diapers for Men, S/M, 80 Count
Units sold10KB0BLG84F6Q
$53.70·★4.5·11K revsDepend Night Defense Adult Diapers for Women, Medium, 60 Count
Units sold9K
GoodNites
2 ASINs in Top 10
18.9%
Units
20K
Revenue
$593.7K
Avg. price
$29.99
B00U0NRI0W
$29.99·★4.8·28.3K revsGoodNites Boys Nighttime Underwear, Size S/M, 44 Ct, 2 Packs of 22 | Zoned Protection, Discreet Fit, Soft & Breathable, Secure Fit, Comfortable Waistband, Stretchy Sides, Fragrance Free
Units sold10KB08QR25C4V
$29.99·★4.8·28.3K revsGoodNites Boys Nighttime Underwear, Size Large, 34 Ct, 2 Packs of 17 | Zoned Protection, Discreet Fit, Soft & Breathable, Secure Fit, Comfortable Waistband, Stretchy Sides, Fragrance Free
Units sold10K
Pampers
2 ASINs in Top 10
17.9%
Units
19K
Revenue
$840.1K
Avg. price
$49.27
B078W9SH24
$49.27·★4.7·46.1K revsPampers Training Pants - Easy Ups Boys & Girls Bluey - Size 3T-4T, 124 Count, Children's Potty Underwear (Packaging May Vary)
Units sold10KB078WBDSBF
$49.27·★4.7·46.1K revsPampers Training Pants - Easy Ups Boys & Girls Bluey - Size 4T-5T, 104 Count, Children's Potty Underwear (Packaging May Vary)
Units sold9K
Trending Pullups Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B08VLCR7JR leads positive momentum with ▲ 25.0% MoM growth on 5K units, with B0C3KPVZ1Z close behind at ▲ 11.1% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08VLCR7JR
Pampers Diapers - Cruisers 360 - Size 5, 56 Count, Babyproof up to 100% Leakproof Pull-On Diaper
Price
$22.97
Rating
4.7
Reviews
27.6K
Latest month sales
B0C3KPVZ1Z
Always Discreet Adult Diapers for Women, Incontinence Underwear, Postpartum Essentials, Disposable Briefs, Max Absorbency, Bladder Leak Protection, Small/Medium, 84ct
Price
$49.69
Rating
4.4
Reviews
43.2K
Latest month sales
B08QR25C4V
GoodNites Boys Nighttime Underwear, Size Large, 34 Ct, 2 Packs of 17 | Zoned Protection, Discreet Fit, Soft & Breathable, Secure Fit, Comfortable Waistband, Stretchy Sides, Fragrance Free
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.8
Reviews
28.3K
Latest month sales
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