Pull Up Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pull Up sales on Amazon US totaled 311,000 units in July 2026 (▼ 8.8% vs. the prior month), generating an estimated $11,587,640 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 38.6% of unit volume and 37.9% of revenue, while a typical listing is priced at $37.32. The keyword itself pulled 14,621 Amazon queries over the same period (▼ 5.3% MoM).
Zooming out to the 12-month window ending July 2026, the pull up Top 50 moved 3,645,050 units and $136,868,322 in cumulative sales — an average of 303,754 units and $11,405,694 per month. Monthly throughput topped out at 341,000 units in June 2026 and dipped to 195,800 in May 2026, leaving the latest reading 8.8% higher than August 2025.
Pull Up Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
311K
▼ 8.8% MoM
Monthly Revenue 2026/07
$11.6M
▼ 10.7% MoM
Top 10 Market Share 2026/07
38.6%
Pull Up Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pull up listing on Amazon US in July 2026 is ASIN B0792P353P (Brand: Depend), which sold 20,000 units at $21.48 apiece — equal to 6.4% of every unit tracked in this report.
The Top 10 ASINs account for 120,000 units and $4,396,500 in July 2026 — 38.6% of unit volume and 37.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pull Up' on Amazon
July 2026
Is 38.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0792P353P
Depend Fresh Protection Adult Diapers for Women, Medium, 30 Count
20K
▲ 0.0%vs. prior month
$429.6K
latest month
12-month trend
B09556SRJH
Depend Fresh Protection Adult Diapers for Women, Large, 72 Count
20K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B0FJFKRQ8B
5-Level Resistance Bands for Working Out, Pull Up Assistance Bands | 5-125 LBS Resistance, Fitness, Full-Body Training, Physical Therapy & Stretch Workout, for Men, Women, Home, Outdoor, Gym Use
10K
▲ 0.0%vs. prior month
$188.3K
latest month
12-month trend
B00U0NRI0W
GoodNites Boys Nighttime Underwear, Size S/M, 44 Ct, 2 Packs of 22 | Zoned Protection, Discreet Fit, Soft & Breathable, Secure Fit, Comfortable Waistband, Stretchy Sides, Fragrance Free
10K
▲ 0.0%vs. prior month
$299.7K
latest month
12-month trend
B078W9SH24
Pampers Pampers Easy Ups Potty Training Pants, 3T-4T, 124 Count, Cartoon
10K
▲ 0.0%vs. prior month
$399.6K
latest month
12-month trend
B08MY13HYC
Ally Peaks Pull Up Bar for Doorway | Thickened Steel Max Limit 440 lbs Upper Body Fitness Workout Bar| Multi-Grip Strength for Doorway | Indoor Chin-Up Bar Fitness Trainer for Home Gym Portable
10K
▲ 0.0%vs. prior month
$279.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pull Up Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Depend is the best-performing pull up brand in July 2026, moving 60,000 units across 4 ASINs for 50.0% of Top 10 volume. GoodNites follows with 20,000 units (16.7%), ahead of Pampers on 20,000 units (16.7%).
With 5 brands splitting the Top 10 and 83.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.98 to $49.52, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Depend
4 ASINs in Top 10
50.0%
Units
60K
Revenue
$2.4M
Avg. price
$42.61
B0792P353P
$21.48·★4.5·45.2K revsDepend Fresh Protection Adult Diapers for Women, Medium, 30 Count
Units sold20KB09556SRJH
$52.96·★4.5·45.2K revsDepend Fresh Protection Adult Diapers for Women, Large, 72 Count
Units sold20KB08QLMJNS2
$42.49·★4.5·30.9K revsDepend Fresh Protection Adult Diapers for Men, XXL, 44 Count
Units sold10KB0954YLH4H
$53.49·★4.5·30.9K revsDepend Fresh Protection Adult Diapers for Men, S/M, 80 Count
Units sold10K
GoodNites
2 ASINs in Top 10
16.7%
Units
20K
Revenue
$593.7K
Avg. price
$29.98
B00U0NRI0W
$29.99·★4.8·28.3K revsGoodNites Boys Nighttime Underwear, Size S/M, 44 Ct, 2 Packs of 22 | Zoned Protection, Discreet Fit, Soft & Breathable, Secure Fit, Comfortable Waistband, Stretchy Sides, Fragrance Free
Units sold10KB08QR25C4V
$29.97·★4.8·28.3K revsGoodNites Boys Nighttime Underwear, Size Large, 34 Ct, 2 Packs of 17 | Zoned Protection, Discreet Fit, Soft & Breathable, Secure Fit, Comfortable Waistband, Stretchy Sides, Fragrance Free
Units sold10K
Pampers
2 ASINs in Top 10
16.7%
Units
20K
Revenue
$897.3K
Avg. price
$49.52
B078W9SH24
$49.27·★4.7·46.1K revsPampers Pampers Easy Ups Potty Training Pants, 3T-4T, 124 Count, Cartoon
Units sold10KB08PX2V7PG
$49.77·★4.7·27.6K revsPampers Diapers - Cruisers 360° - Size 5, 128 Count, up to 100% Leakproof Pull-On Diaper for Active Babies
Units sold10K
Trending Pull Up Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08QR25C4V booked 10K units at $29.97, with ▲ 11.1% MoM change. On the growth side, B07DR9BT5G leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B0BZTNMWZJ close behind at ▲ 40.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08QR25C4V
GoodNites Boys Nighttime Underwear, Size Large, 34 Ct, 2 Packs of 17 | Zoned Protection, Discreet Fit, Soft & Breathable, Secure Fit, Comfortable Waistband, Stretchy Sides, Fragrance Free
Price
$29.97
Rating
4.8
Reviews
28.3K
Latest month sales
B07DR9BT5G
Resistance Bands for Pull Up Assist, Stretch Bands & Exercise Workout Set | Long Resistance Bands for Pull up Assist, Strength Training, Physical Therapy, Stretching, Home Gym
Price
$24.99
Rating
4.6
Reviews
10.5K
Latest month sales
B0BZTNMWZJ
Always Discreet Always Discreet Adult Diapers for Women, Incontinence Underwear, Postpartum Essentials, Disposable Briefs, Max Absorbency, Bladder Leak Protection, Extra Large/XL, 64ct
Unlock to view ASIN details and product titles
Price
$42.49
Rating
4.4
Reviews
43.1K
Latest month sales
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