Training Underwear For Boys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Training Underwear For Boys sales on Amazon US totaled 112,750 units in July 2026 (▼ 19.7% vs. the prior month), generating an estimated $3,996,267 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.9% of unit volume and 76.6% of revenue, while a typical listing is priced at $26.71. The keyword itself pulled 47,226 Amazon queries over the same period (▼ 7.1% MoM).
Zooming out to the 12-month window ending July 2026, the training underwear for boys Top 50 moved 1,332,700 units and $47,111,695 in cumulative sales — an average of 111,058 units and $3,925,975 per month. Monthly throughput topped out at 140,400 units in June 2026 and dipped to 67,750 in May 2026, leaving the latest reading 9.1% lower than August 2025.
Training Underwear For Boys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
112.8K
▼ 19.7% MoM
Monthly Revenue 2026/07
$4M
▼ 13.3% MoM
Top 10 Market Share 2026/07
63.9%
Training Underwear For Boys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold training underwear for boys listing on Amazon US in July 2026 is ASIN B00U0NRI0W (Brand: GoodNites), which sold 10,000 units at $29.99 apiece — equal to 8.9% of every unit tracked in this report.
The Top 10 ASINs account for 72,000 units and $3,063,120 in July 2026 — 63.9% of unit volume and 76.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Training Underwear For Boys' on Amazon
July 2026
Is 63.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00U0NRI0W
GoodNites Boys Nighttime Underwear, Size S/M, 44 Ct, 2 Packs of 22
10K
▲ 0.0%vs. prior month
$299.7K
latest month
12-month trend
B078W9SH24
Pampers Training Pants - Easy Ups Boys & Girls Bluey - Size 3T-4T, 124 Count, Children's Potty Underwear (Packaging May Vary)
10K
▲ 0.0%vs. prior month
$399.6K
latest month
12-month trend
B078WBDSBF
Pampers Training Pants - Easy Ups Boys & Girls Bluey - Size 4T-5T, 104 Count, Children's Potty Underwear (Packaging May Vary)
9K
▼ 10.0%vs. prior month
$440.6K
latest month
12-month trend
B08SNLW94K
Pampers Training Pants - Easy Ups Boys & Girls Bluey - Size 5T-6T, 84 Count, Children's Potty Underwear (Packaging May Vary)
9K
▲ 0.0%vs. prior month
$443.4K
latest month
12-month trend
B07XCVWZ51
Pull-Ups Boys' Potty Training Pants, Size 3T-4T, 112 Count | Easy Open Sides, Refastenable Fit, Wetness Indicator, Soft & Breathable, Stretchy Sides, Secure Fit, Fragrance Free
7K
▼ 22.2%vs. prior month
$313.8K
latest month
12-month trend
B0CQ8SJYQV
Pull-Ups Boys' Night-Time Potty Training Pants, Size 4T-5T, 52 Count
7K
▼ 12.5%vs. prior month
$209.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Training Underwear For Boys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pampers is the best-performing training underwear for boys brand in July 2026, moving 33,000 units across 4 ASINs for 45.8% of Top 10 volume. Pull-Ups follows with 19,000 units (26.4%), ahead of GoodNites on 10,000 units (13.9%).
With 4 brands splitting the Top 10 and 86.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.99 to $49.27, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pampers
4 ASINs in Top 10
45.8%
Units
33K
Revenue
$1.5M
Avg. price
$49.27
B078W9SH24
$49.27·★4.7·46.2K revsPampers Training Pants - Easy Ups Boys & Girls Bluey - Size 3T-4T, 124 Count, Children's Potty Underwear (Packaging May Vary)
Units sold10KB078WBDSBF
$49.27·★4.7·46.2K revsPampers Training Pants - Easy Ups Boys & Girls Bluey - Size 4T-5T, 104 Count, Children's Potty Underwear (Packaging May Vary)
Units sold9KB08SNLW94K
$49.27·★4.7·46.2K revsPampers Training Pants - Easy Ups Boys & Girls Bluey - Size 5T-6T, 84 Count, Children's Potty Underwear (Packaging May Vary)
Units sold9KB078WB74R9
$49.27·★4.7·46.2K revsPampers Training Pants - Easy Ups Boys & Girls Bluey - Size 2T-3T, 140 Count, Children's Potty Underwear (Packaging May Vary)
Units sold5K
Pull-Ups
3 ASINs in Top 10
26.4%
Units
19K
Revenue
$673.6K
Avg. price
$34.36
B07XCVWZ51
$43.15·★4.8·39.1K revsPull-Ups Boys' Potty Training Pants, Size 3T-4T, 112 Count | Easy Open Sides, Refastenable Fit, Wetness Indicator, Soft & Breathable, Stretchy Sides, Secure Fit, Fragrance Free
Units sold7KB0CQ8SJYQV
$29.97·★4.7·11.2K revsPull-Ups Boys' Night-Time Potty Training Pants, Size 4T-5T, 52 Count
Units sold7KB0728GGZDX
$29.97·★4.7·11.2K revsPull-Ups Boys' Night-Time Potty Training Pants, Size 3T-4T Overnight Training Underwear (32-40 lbs), 60 Ct
Units sold5K
GoodNites
1 ASIN in Top 10
13.9%
Units
10K
Revenue
$299.7K
Avg. price
$29.99
B00U0NRI0W
$29.99·★4.8·28.3K revsGoodNites Boys Nighttime Underwear, Size S/M, 44 Ct, 2 Packs of 22
Units sold10K
Trending Training Underwear For Boys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B078WB74R9 booked 5K units at $49.27, with ▲ 0.0% MoM change. On the growth side, B0CNS68VPX leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B0C2DSSX24 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B078WB74R9
Pampers Training Pants - Easy Ups Boys & Girls Bluey - Size 2T-3T, 140 Count, Children's Potty Underwear (Packaging May Vary)
Price
$49.27
Rating
4.7
Reviews
46.2K
Latest month sales
B0CNS68VPX
Marvel Boys' Toddler Exclusive 12-pk Unboxing Spiderman & Superhero Friends Briefs Perfect for Gifting & Potty Training
Price
$23.09
Rating
4.8
Reviews
357
Latest month sales
B0C2DSSX24
Under Armour Men's Performance Tech Boxerjock Brief Underwear, 6" Inseam, All-Day Comfort & Ultra-Soft, 3-Pack
Unlock to view ASIN details and product titles
Price
$42.00
Rating
4.6
Reviews
9.1K
Latest month sales
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