Potty Training Underwear Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Potty Training Underwear sales on Amazon US totaled 119,500 units in July 2026 (▼ 20.1% vs. the prior month), generating an estimated $3,752,458 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.4% of unit volume and 65.4% of revenue, while a typical listing is priced at $24.73. The keyword itself pulled 128,447 Amazon queries over the same period (▼ 6.7% MoM).
Zooming out to the 12-month window ending July 2026, the potty training underwear Top 50 moved 1,239,850 units and $41,738,305 in cumulative sales — an average of 103,321 units and $3,478,192 per month. Monthly throughput topped out at 149,500 units in June 2026 and dipped to 71,400 in May 2026, leaving the latest reading 15.1% higher than August 2025.
Potty Training Underwear Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
119.5K
▼ 20.1% MoM
Monthly Revenue 2026/07
$3.8M
▼ 21.8% MoM
Top 10 Market Share 2026/07
59.4%
Potty Training Underwear Market Share & Sales Concentration on Amazon US — July 2026
The most-sold potty training underwear listing on Amazon US in July 2026 is ASIN B00U0NRI0W (Brand: GoodNites), which sold 10,000 units at $29.99 apiece — equal to 8.4% of every unit tracked in this report.
The Top 10 ASINs account for 71,000 units and $2,455,480 in July 2026 — 59.4% of unit volume and 65.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Potty Training Underwear' on Amazon
July 2026
Is 59.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00U0NRI0W
GoodNites Boys Nighttime Underwear, Size S/M, 44 Ct, 2 Packs of 22
10K
▲ 0.0%vs. prior month
$299.7K
latest month
12-month trend
B078W9SH24
Pampers Training Pants - Easy Ups Boys & Girls Bluey - Size 3T-4T, 124 Count, Children's Potty Underwear (Packaging May Vary)
10K
▲ 0.0%vs. prior month
$399.6K
latest month
12-month trend
B08PX2V7PG
Pampers Diapers - Cruisers 360 - Size 5, 128 Count, Babyproof up to 100% Leakproof Pull-On Diaper
10K
▼ 50.0%vs. prior month
$497.7K
latest month
12-month trend
B07XCVWZ51
Pull-Ups Boys' Potty Training Pants, Size 3T-4T, 112 Count
7K
▼ 22.2%vs. prior month
$313.8K
latest month
12-month trend
B00U0NJF12
GoodNites Girls Nighttime Underwear, Size S/M, 44 Ct, 2 Packs of 22
7K
▼ 12.5%vs. prior month
$205.8K
latest month
12-month trend
B0GPZQZZ28
Frida Baby Drop Down Potty Training Seat for Toddlers & Kids, Easy to Clean | Attaches Securely to Adult Toilet, Flips Up or Down for Kid Ready Access, Stable & Easy to Clean
6K
▼ 40.0%vs. prior month
$101.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Potty Training Underwear Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GoodNites is the best-performing potty training underwear brand in July 2026, moving 21,000 units across 3 ASINs for 29.6% of Top 10 volume. Pampers follows with 20,000 units (28.2%), ahead of Pull-Ups on 18,000 units (25.4%).
With 5 brands splitting the Top 10 and 83.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.99 to $49.52, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GoodNites
3 ASINs in Top 10
29.6%
Units
21K
Revenue
$625.4K
Avg. price
$29.99
B00U0NRI0W
$29.99·★4.8·28.3K revsGoodNites Boys Nighttime Underwear, Size S/M, 44 Ct, 2 Packs of 22
Units sold10KB00U0NJF12
$29.99·★4.8·17.4K revsGoodNites Girls Nighttime Underwear, Size S/M, 44 Ct, 2 Packs of 22
Units sold7KB015459WGS
$29.99·★4.8·17.4K revsGoodNites Girls' Nighttime Bedwetting Underwear, Size Extra Small (28-43 lbs), 44 Ct (2 Packs of 22), Packaging May Vary
Units sold4K
Pampers
2 ASINs in Top 10
28.2%
Units
20K
Revenue
$897.3K
Avg. price
$49.52
B078W9SH24
$49.27·★4.7·46.2K revsPampers Training Pants - Easy Ups Boys & Girls Bluey - Size 3T-4T, 124 Count, Children's Potty Underwear (Packaging May Vary)
Units sold10KB08PX2V7PG
$49.77·★4.7·27.7K revsPampers Diapers - Cruisers 360 - Size 5, 128 Count, Babyproof up to 100% Leakproof Pull-On Diaper
Units sold10K
Pull-Ups
3 ASINs in Top 10
25.4%
Units
18K
Revenue
$746.9K
Avg. price
$40.11
B07XCVWZ51
$43.15·★4.8·39.1K revsPull-Ups Boys' Potty Training Pants, Size 3T-4T, 112 Count
Units sold7KB07X8ND2B6
$47.20·★4.8·34K revsPull-Ups Girls' Potty Training Pants, Size 3T-4T Training Underwear (32-40 lbs), 112 Count
Units sold6KB0728GGZDX
$29.97·★4.7·11.2K revsPull-Ups Boys' Night-Time Potty Training Pants, Size 3T-4T Overnight Training Underwear (32-40 lbs), 60 Ct
Units sold5K
Trending Potty Training Underwear Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B015459WGS booked 4K units at $29.99, with ▼ 20.0% MoM change. On the growth side, B0CNS68VPX leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B0DW9C3F4L close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B015459WGS
GoodNites Girls' Nighttime Bedwetting Underwear, Size Extra Small (28-43 lbs), 44 Ct (2 Packs of 22), Packaging May Vary
Price
$29.99
Rating
4.8
Reviews
17.4K
Latest month sales
B0CNS68VPX
Marvel Boys' Toddler Exclusive 12-pk Unboxing Spiderman & Superhero Friends Briefs Perfect for Gifting & Potty Training
Price
$23.13
Rating
4.8
Reviews
357
Latest month sales
B0DW9C3F4L
Girls Underwear, Soft Cotton Tagless Breathable Panties, 8-Pack, 18M-12Y
Unlock to view ASIN details and product titles
Price
$14.24
Rating
4.8
Reviews
1.2K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this potty training underwear report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card