Goodnites Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Goodnites sales on Amazon US totaled 241,800 units in July 2026 (▼ 6.9% vs. the prior month), generating an estimated $8,422,364 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.3% of unit volume and 37.7% of revenue, while a typical listing is priced at $37.04. The keyword itself pulled 43,106 Amazon queries over the same period (▼ 5.2% MoM).
Zooming out to the 12-month window ending July 2026, the goodnites Top 50 moved 2,665,300 units and $94,527,516 in cumulative sales — an average of 222,108 units and $7,877,293 per month. Monthly throughput topped out at 259,600 units in June 2026 and dipped to 140,900 in May 2026, leaving the latest reading 8.6% higher than August 2025.
Goodnites Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
241.8K
▼ 6.9% MoM
Monthly Revenue 2026/07
$8.4M
▼ 6.3% MoM
Top 10 Market Share 2026/07
44.3%
Goodnites Market Share & Sales Concentration on Amazon US — July 2026
The most-sold goodnites listing on Amazon US in July 2026 is ASIN B00KXUW72G (Brand: Always Discreet), which sold 30,000 units at $19.39 apiece — equal to 12.4% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 107,000 units and $3,176,620 in July 2026 — 44.3% of unit volume and 37.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Goodnites' on Amazon
July 2026
Is 44.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00KXUW72G
Always Discreet Adult Diapers for Women, Incontinence Underwear, Postpartum Essentials, Disposable Briefs, Max Absorbency, Bladder Leak Protection, Small/Medium, 32ct
30K
▲ 0.0%vs. prior month
$582.6K
latest month
12-month trend
B004M3CPDG
Depend Fresh Protection Adult Diapers for Men, S/M, 32 Count
10K
▲ 0.0%vs. prior month
$214.8K
latest month
12-month trend
B00U0NRI0W
GoodNites Boys Nighttime Underwear, Size S/M, 44 Ct, 2 Packs of 22
10K
▲ 0.0%vs. prior month
$299.7K
latest month
12-month trend
B08QR25C4V
GoodNites Boys Nighttime Underwear, Size Large, 34 Ct, 2 Packs of 17
10K
▲ 11.1%vs. prior month
$294K
latest month
12-month trend
B078WBDSBF
Pampers Training Pants - Easy Ups Boys & Girls Bluey - Size 4T-5T, 104 Count, Children's Potty Underwear (Packaging May Vary)
9K
▼ 10.0%vs. prior month
$440.6K
latest month
12-month trend
B08SNLW94K
Pampers Training Pants - Easy Ups Boys & Girls Bluey - Size 5T-6T, 84 Count, Children's Potty Underwear (Packaging May Vary)
9K
▲ 0.0%vs. prior month
$443.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Goodnites Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GoodNites is the best-performing goodnites brand in July 2026, moving 34,000 units across 4 ASINs for 31.8% of Top 10 volume. Always Discreet follows with 30,000 units (28.0%), ahead of Pampers on 25,000 units (23.4%).
With 4 brands splitting the Top 10 and 83.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.39 to $47.84, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GoodNites
4 ASINs in Top 10
31.8%
Units
34K
Revenue
$1M
Avg. price
$29.98
B00U0NRI0W
$29.99·★4.8·28.3K revsGoodNites Boys Nighttime Underwear, Size S/M, 44 Ct, 2 Packs of 22
Units sold10KB08QR25C4V
$29.97·★4.8·28.3K revsGoodNites Boys Nighttime Underwear, Size Large, 34 Ct, 2 Packs of 17
Units sold10KB00U0NJF12
$29.99·★4.8·17.4K revsGoodNites Girls Nighttime Underwear, Size S/M, 44 Ct, 2 Packs of 22
Units sold7KB01IQDZHSC
$29.97·★4.8·28.3K revsGoodNites Goodnites Boys' Nighttime Bedwetting Underwear, Size Extra Small (28-43 lbs), 44 Ct (2 Packs of 22), Packaging May Vary
Units sold7K
Always Discreet
1 ASIN in Top 10
28.0%
Units
30K
Revenue
$582.6K
Avg. price
$19.39
B00KXUW72G
$19.39·★4.4·43.2K revsAlways Discreet Adult Diapers for Women, Incontinence Underwear, Postpartum Essentials, Disposable Briefs, Max Absorbency, Bladder Leak Protection, Small/Medium, 32ct
Units sold30K
Pampers
3 ASINs in Top 10
23.4%
Units
25K
Revenue
$1.2M
Avg. price
$47.84
B078WBDSBF
$49.27·★4.7·46.2K revsPampers Training Pants - Easy Ups Boys & Girls Bluey - Size 4T-5T, 104 Count, Children's Potty Underwear (Packaging May Vary)
Units sold9KB08SNLW94K
$49.27·★4.7·46.2K revsPampers Training Pants - Easy Ups Boys & Girls Bluey - Size 5T-6T, 84 Count, Children's Potty Underwear (Packaging May Vary)
Units sold9KB08VL3DH4S
$44.99·★4.7·29.6K revsPampers ZZZ Overnight Diapers, Size 6 (35+ lbs), 72 Count, Nighttime Protection Disposable Baby Diaper, Night Time Leak and Skin Protection
Units sold7K
Trending Goodnites Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01IQDZHSC booked 7K units at $29.97, with ▲ 0.0% MoM change. On the growth side, B01C36DFVO leads positive momentum with ▲ 50.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01IQDZHSC
GoodNites Goodnites Boys' Nighttime Bedwetting Underwear, Size Extra Small (28-43 lbs), 44 Ct (2 Packs of 22), Packaging May Vary
Price
$29.97
Rating
4.8
Reviews
28.3K
Latest month sales
B08VL3DH4S
Pampers ZZZ Overnight Diapers, Size 6 (35+ lbs), 72 Count, Nighttime Protection Disposable Baby Diaper, Night Time Leak and Skin Protection
Price
$44.99
Rating
4.7
Reviews
29.6K
Latest month sales
B01C36DFVO
TENA TENA Sensitive Care Overnight Incontinence Underwear XXL 47-66in 12ct
Unlock to view ASIN details and product titles
Price
$15.28
Rating
4.4
Reviews
9.5K
Latest month sales
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