Protein Powder Vanilla Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Protein Powder Vanilla sales on Amazon US totaled 583,000 units in July 2026 (▼ 11.4% vs. the prior month), generating an estimated $25,940,710 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.0% of unit volume and 56.9% of revenue, while a typical listing is priced at $48.62. The keyword itself pulled 35,667 Amazon queries over the same period (▲ 4.8% MoM).
Zooming out to the 12-month window ending July 2026, the protein powder vanilla Top 50 moved 6,412,850 units and $268,019,562 in cumulative sales — an average of 534,404 units and $22,334,963 per month. Monthly throughput topped out at 658,000 units in June 2026 and dipped to 318,150 in May 2026, leaving the latest reading 5.0% higher than August 2025.
Protein Powder Vanilla Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
583K
▼ 11.4% MoM
Monthly Revenue 2026/07
$25.9M
▼ 12.6% MoM
Top 10 Market Share 2026/07
60.0%
Protein Powder Vanilla Market Share & Sales Concentration on Amazon US — July 2026
The most-sold protein powder vanilla listing on Amazon US in July 2026 is ASIN B01DDIRDZA (Brand: Core Power), which sold 100,000 units at $48.00 apiece — equal to 17.2% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 350,000 units and $14,756,900 in July 2026 — 60.0% of unit volume and 56.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Protein Powder Vanilla' on Amazon
July 2026
Is 60.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01DDIRDZA
Core Power Elite High Protein Shake, Chocolate, 42g Bottle, 14oz, 12 Pack
100K
▲ 0.0%vs. prior month
$5M
latest month
12-month trend
B00J074W7Q
Orgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
60K
▼ 14.3%vs. prior month
$1.8M
latest month
12-month trend
B07LCZC2C2
Core Power Protein Shake, Vanilla, 26g Bottle, 14oz, 12 Pack
40K
▼ 33.3%vs. prior month
$1.7M
latest month
12-month trend
B000GISTZ4
Optimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
30K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B06ZZ3PJQD
Premier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
30K
▲ 200.0%vs. prior month
$864.3K
latest month
12-month trend
B07NLQ5V6L
Ensure Max Protein French Vanilla Shake, 30g High Protein, 12 Pack | 30g Protein to Support Muscle Health & Manage Hunger for Adults, Each Protein Shake has 1g Sugar, 150 Calories, 4g Fiber
20K
▲ 0.0%vs. prior month
$559.4K
latest month
12-month trend
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Best Protein Powder Vanilla Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Core Power is the best-performing protein powder vanilla brand in July 2026, moving 140,000 units across 2 ASINs for 40.0% of Top 10 volume. Orgain follows with 80,000 units (22.9%), ahead of Optimum Nutrition on 40,000 units (11.4%).
With 7 brands splitting the Top 10 and 74.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $33.06 to $73.02, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Core Power
2 ASINs in Top 10
40.0%
Units
140K
Revenue
$6.7M
Avg. price
$44.94
B01DDIRDZA
$48.00·★4.6·24.9K revsCore Power Elite High Protein Shake, Chocolate, 42g Bottle, 14oz, 12 Pack
Units sold100KB07LCZC2C2
$41.88·★4.7·14.4K revsCore Power Protein Shake, Vanilla, 26g Bottle, 14oz, 12 Pack
Units sold40K
Orgain
2 ASINs in Top 10
22.9%
Units
80K
Revenue
$2.5M
Avg. price
$33.06
B00J074W7Q
$31.98·★4.5·62.1K revsOrgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
Units sold60KB07PXNNFGT
$34.15·★4.6·36.6K revsOrgain Organic Vegan 21g Protein + Superfoods Powder, Vanilla Bean, 2.02lb | Plant based protein, 50 superfoods, 8g prebiotic fiber, gluten free, no added sugar, non-GMO, no lactose ingredients
Units sold20K
Optimum Nutrition
2 ASINs in Top 10
11.4%
Units
40K
Revenue
$2.3M
Avg. price
$73.02
B000GISTZ4
$49.75·★4.7·48.6K revsOptimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
Units sold30KB000GISU1M
$96.28·★4.7·48.6K revsOptimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 5LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
Units sold10K
Trending Protein Powder Vanilla Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B06ZZ3PJQD booked 30K units at $27.57, with ▲ 200.0% MoM change. On the growth side, B0C6R7WH62 leads positive momentum with ▲ 250.0% MoM growth on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B06ZZ3PJQD
Premier Protein 30g High Protein Powder, 100% Whey, Vanilla, 17 Servings | No Added Sugar, Supports Muscle Health, Soy & Gluten-Free, 1.5 lb
Price
$27.57
Rating
4.6
Reviews
29.3K
Latest month sales
B099J2SWXV
Dymatize ISO100 Protein Powder, 100% Whey Isolate, Gourmet Vanilla | 25g Protein, Hydrolyzed, Fast-Absorbing, Supports Muscle Health, 5.5g BCAAs, Gluten-Free, 20 Servings, 1.3 lb
Price
$38.22
Rating
4.6
Reviews
20.6K
Latest month sales
B0C6R7WH62
Body Fortress Super Advanced Whey Protein Powder, Vanilla, 3.9 lbs | Flavor: Vanilla, Immune Support, Muscle and Strength Development
Unlock to view ASIN details and product titles
Price
$60.48
Rating
4.6
Reviews
6.7K
Latest month sales
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