Quest Chips Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Quest Chips sales on Amazon US totaled 454,000 units in July 2026 (▼ 25.2% vs. the prior month), generating an estimated $9,029,060 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.9% of unit volume and 41.9% of revenue, while a typical listing is priced at $19.65. The keyword itself pulled 161,799 Amazon queries over the same period (▼ 29.0% MoM).
Zooming out to the 12-month window ending July 2026, the quest chips Top 50 moved 6,099,800 units and $118,776,192 in cumulative sales — an average of 508,317 units and $9,898,016 per month. Monthly throughput topped out at 607,000 units in June 2026 and dipped to 314,900 in May 2026, leaving the latest reading 17.5% lower than August 2025.
Quest Chips Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
454K
▼ 25.2% MoM
Monthly Revenue 2026/07
$9M
▼ 25.4% MoM
Top 10 Market Share 2026/07
41.9%
Quest Chips Market Share & Sales Concentration on Amazon US — July 2026
The most-sold quest chips listing on Amazon US in July 2026 is ASIN B076H6F974 (Brand: Frito Lay), which sold 50,000 units at $22.43 apiece — equal to 11.0% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 190,000 units and $3,783,500 in July 2026 — 41.9% of unit volume and 41.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Quest Chips' on Amazon
July 2026
Is 41.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B076H6F974
Frito-Lay Fun Times Mix Variety Pack, 40 Count
50K
▼ 50.0%vs. prior month
$1.1M
latest month
12-month trend
B09FFXR2VV
The Only Bean Crunchy Dry Roasted Edamame Snacks (Sea Salt), Healthy High Protein(12g) Keto Food, Low Carb Gluten Free Office Vegan Food 100 Calorie Snack Pack, 0.9oz 10 Pack
30K
▲ 0.0%vs. prior month
$449.1K
latest month
12-month trend
B00DLDH1N2
Quest Nutrition Chocolate Chip Cookie Dough Protein Bars, High Protein, Low Carb, Gluten Free, Keto Friendly, 12 Count | 21g Protein, 12g Fiber, 4g Net Carbs, Gluten Free, High Quality Protein, Soft and Chewy, Individually Wrapped 2.12oz Bars
20K
▲ 0.0%vs. prior month
$526.2K
latest month
12-month trend
B08826B2XL
Frito-Lay Ultimate Classic Snacks Package, Variety Assortment of Chips, Cookies, Crackers, & Nuts, 0.56 ounces, (Pack of 40) (Packaging May Vary)
20K
▼ 33.3%vs. prior month
$538.2K
latest month
12-month trend
B0DMFPW3V7
Boulder Canyon Avocado Oil Kettle Style Potato Chips Variety Pack, 18 Count - Gluten-Free, Non-GMO, Hickory Barbeque, Classic Sea Salt, Sea Salt & Cracked Pepper (1 oz Bags)
20K
▲ 0.0%vs. prior month
$249.4K
latest month
12-month trend
B074N9Y8P9
SunChips 100% Whole Grain Chips, Variety Pack, 1 oz Bags, Pack of 40, No Artificial Flavors, Colors
10K
▼ 66.7%vs. prior month
$196.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Quest Chips Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Frito Lay is the best-performing quest chips brand in July 2026, moving 80,000 units across 3 ASINs for 42.1% of Top 10 volume. The Only Bean follows with 30,000 units (15.8%), ahead of Quest on 20,000 units (10.5%).
With 8 brands splitting the Top 10 and 68.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.47 to $26.36, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Frito Lay
3 ASINs in Top 10
42.1%
Units
80K
Revenue
$1.9M
Avg. price
$23.92
B076H6F974
$22.43·★4.6·36.5K revsFrito-Lay Fun Times Mix Variety Pack, 40 Count
Units sold50KB08826B2XL
$26.91·★4.6·12.8K revsFrito-Lay Ultimate Classic Snacks Package, Variety Assortment of Chips, Cookies, Crackers, & Nuts, 0.56 ounces, (Pack of 40) (Packaging May Vary)
Units sold20KB073S4TP58
$22.43·★4.6·26K revsFrito-Lay Baked & Popped Mix Variety Pack, (Pack of 40)
Units sold10K
The Only Bean
1 ASIN in Top 10
15.8%
Units
30K
Revenue
$449.1K
Avg. price
$13.47
B09FFXR2VV
$13.47·★4.4·17.5K revsThe Only Bean Crunchy Dry Roasted Edamame Snacks (Sea Salt), Healthy High Protein(12g) Keto Food, Low Carb Gluten Free Office Vegan Food 100 Calorie Snack Pack, 0.9oz 10 Pack
Units sold30K
Quest
1 ASIN in Top 10
10.5%
Units
20K
Revenue
$526.2K
Avg. price
$26.36
B00DLDH1N2
$26.36·★4.4·20.7K revsQuest Nutrition Chocolate Chip Cookie Dough Protein Bars, High Protein, Low Carb, Gluten Free, Keto Friendly, 12 Count | 21g Protein, 12g Fiber, 4g Net Carbs, Gluten Free, High Quality Protein, Soft and Chewy, Individually Wrapped 2.12oz Bars
Units sold20K
Trending Quest Chips Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B01CI3TA5M booked 10K units at $3.99, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01CI3TA5M
Simple Mills Almond Flour Crackers, Farmhouse Cheddar, 1pk, 4.25oz | Charcuterie And Cheese Board Ready, Clean Ingredients, Gluten Free, Grain Free, Corn Free, Vegan, Plant Based, Non-GMO
Price
$3.99
Rating
4.2
Reviews
7K
Latest month sales
B072C8HBGW
Doritos Flavored Tortilla Chips, Nacho Cheese, 1 Ounce (Pack of 40)
Price
$21.86
Rating
4.5
Reviews
22.5K
Latest month sales
B073S4TP58
Frito-Lay Baked & Popped Mix Variety Pack, (Pack of 40)
Unlock to view ASIN details and product titles
Price
$22.43
Rating
4.6
Reviews
26K
Latest month sales
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