Momentous Protein Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Momentous Protein Powder sales on Amazon US totaled 617,000 units in July 2026 (▼ 14.8% vs. the prior month), generating an estimated $28,269,010 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 64.8% of unit volume and 59.6% of revenue, while a typical listing is priced at $52.92. The keyword itself pulled 26,556 Amazon queries over the same period (▼ 2.8% MoM).
Zooming out to the 12-month window ending July 2026, the momentous protein powder Top 50 moved 6,571,900 units and $289,874,001 in cumulative sales — an average of 547,658 units and $24,156,167 per month. Monthly throughput topped out at 724,000 units in June 2026 and dipped to 338,000 in May 2026, leaving the latest reading 12.0% higher than August 2025.
Momentous Protein Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
617K
▼ 14.8% MoM
Monthly Revenue 2026/07
$28.3M
▼ 13.6% MoM
Top 10 Market Share 2026/07
64.8%
Momentous Protein Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold momentous protein powder listing on Amazon US in July 2026 is ASIN B07978VPPH (Brand: THORNE), which sold 100,000 units at $44.00 apiece — equal to 16.2% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 400,000 units and $16,847,000 in July 2026 — 64.8% of unit volume and 59.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Momentous Protein Powder' on Amazon
July 2026
Is 64.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07978VPPH
THORNE Creatine, Micronized Creatine Monohydrate Powder, 90 Servings | Supports Lean Muscle Mass, Endurance & Cognitive Function*, Unflavored, 5 g per Serving, NSF Certified for Sport
100K
▲ 0.0%vs. prior month
$4.4M
latest month
12-month trend
B00K6JUG4K
Vital Proteins Collagen Peptides Powder Advanced, Unflavored, 20oz | Hyaluronic Acid & Vitamin C, Supports Hair Skin & Nails, Collagen Peptides, 27 Servings
90K
▼ 10.0%vs. prior month
$3.9M
latest month
12-month trend
B00J074W7Q
Orgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
60K
▼ 14.3%vs. prior month
$1.8M
latest month
12-month trend
B00J074W94
Orgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb | Plant based protein, 7g prebiotic fiber, low net carb, no added sugar or lactose ingredients, non-GMO, for shakes & smoothies
40K
▼ 20.0%vs. prior month
$1.2M
latest month
12-month trend
B085Z9P87K
Momentous Creatine Monohydrate Powder, 5g per Serving, Unflavored | Supports Lean Muscle, Strength, Recovery, & Cognitive Function, NSF Certified for Sport, Non-GMO & Gluten-Free (90 Servings)
30K
▼ 40.0%vs. prior month
$1.2M
latest month
12-month trend
B07L48J4HW
Wholesome Wellness Premium Multi Collagen Peptides Protein Powder for Women and Men, 5 Types of Hydrolyzed Collagen, Grass-Fed, Non-GMO & Unflavored, Pure Protein for Youthful Skin & Joint Recovery
20K
▲ 0.0%vs. prior month
$618.2K
latest month
12-month trend
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Best Momentous Protein Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
THORNE is the best-performing momentous protein powder brand in July 2026, moving 100,000 units across 1 ASIN for 25.0% of Top 10 volume. Orgain follows with 100,000 units (25.0%), ahead of vital proteins on 90,000 units (22.5%).
With 8 brands splitting the Top 10 and 72.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $31.98 to $44.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
THORNE
1 ASIN in Top 10
25.0%
Units
100K
Revenue
$4.4M
Avg. price
$44.00
B07978VPPH
$44.00·★4.7·17.7K revsTHORNE Creatine, Micronized Creatine Monohydrate Powder, 90 Servings | Supports Lean Muscle Mass, Endurance & Cognitive Function*, Unflavored, 5 g per Serving, NSF Certified for Sport
Units sold100K
Orgain
2 ASINs in Top 10
25.0%
Units
100K
Revenue
$3M
Avg. price
$31.98
B00J074W7Q
$31.98·★4.5·62.1K revsOrgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
Units sold60KB00J074W94
$31.98·★4.5·64.9K revsOrgain Organic Vegan Protein Powder, Creamy Chocolate Fudge - 21g Plant Protein, 6g Prebiotic Fiber, Low Net Carb, No Lactose Ingredients, No Added Sugar, Non-GMO, For Shakes & Smoothies, 2.03 lb | Plant based protein, 7g prebiotic fiber, low net carb, no added sugar or lactose ingredients, non-GMO, for shakes & smoothies
Units sold40K
vital proteins
1 ASIN in Top 10
22.5%
Units
90K
Revenue
$3.9M
Avg. price
$42.99
B00K6JUG4K
$42.99·★4.5·214.6K revsVital Proteins Collagen Peptides Powder Advanced, Unflavored, 20oz | Hyaluronic Acid & Vitamin C, Supports Hair Skin & Nails, Collagen Peptides, 27 Servings
Units sold90K
Trending Momentous Protein Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00XIKPUK4 booked 10K units at $62.99, with ▲ 0.0% MoM change. On the growth side, B09MR7XY9P leads positive momentum with ▲ 100.0% MoM growth on 6K units, with B0797B27FW close behind at ▲ 33.3% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00XIKPUK4
NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient, Unflavored Whey Protein, NSF Certified, Undenatured, Gluten Free, Soy Free, No GMOs, No Preservatives
Price
$62.99
Rating
4.3
Reviews
10.7K
Latest month sales
B09MR7XY9P
Dymatize ISO100 Protein Powder, 100% Whey Isolate, Cookies & Cream | 25g Protein, Hydrolyzed, Fast-Absorbing, Supports Muscle Health, 5.5g BCAAs, Gluten-Free, 20 Servings, 1.3 lb
Price
$38.22
Rating
4.6
Reviews
3.6K
Latest month sales
B0797B27FW
THORNE Whey Protein Isolate, Balanced Amino Acids Profile, 30 Servings | Flavors & Sweeteners Derived from Natural Sources, 21 g of Bioavailable Protein, Vanilla, NSF Certified for Sport
Unlock to view ASIN details and product titles
Price
$65.00
Rating
4.1
Reviews
751
Latest month sales
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