Bai Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bai sales on Amazon US totaled 371,000 units in July 2026 (▼ 11.9% vs. the prior month), generating an estimated $5,667,970 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.1% of unit volume and 33.3% of revenue, while a typical listing is priced at $17.66. The keyword itself pulled 35,186 Amazon queries over the same period (▼ 6.3% MoM).
Zooming out to the 12-month window ending July 2026, the bai Top 50 moved 4,106,100 units and $62,338,263 in cumulative sales — an average of 342,175 units and $5,194,855 per month. Monthly throughput topped out at 421,100 units in June 2026 and dipped to 241,800 in May 2026, leaving the latest reading 9.8% higher than August 2025.
Bai Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
371K
▼ 11.9% MoM
Monthly Revenue 2026/07
$5.7M
▼ 14.8% MoM
Top 10 Market Share 2026/07
43.1%
Bai Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bai listing on Amazon US in July 2026 is ASIN B01E6WOVX4 (Brand: Hint), which sold 40,000 units at $11.46 apiece — equal to 10.8% of every unit tracked in this report.
The Top 10 ASINs account for 160,000 units and $1,889,100 in July 2026 — 43.1% of unit volume and 33.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bai' on Amazon
July 2026









Is 43.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown

B01E6WOVX4
Hint Flavored Water Zero Sugar 0 Calories - Best Sellers Variety (12 pack) | Crisp, refreshing water, fruit flavors. 0 calories, 0 sugar, 0 sweeteners. Hydration for wellness. Gluten-free, Kosher, Vegan
40K
▼ 20.0%vs. prior month
$458.4K
latest month
12-month trend

B07FCQKZ4F
Spindrift Sparkling Water, 4 Flavor Variety Pack, Made with Real Squeezed Fruit, 12 Fl Oz (Pack of 20)
40K
▲ 33.3%vs. prior month
$676K
latest month
12-month trend

B071S2VTC3
BODYARMOR LYTE Sports Drink, Peach Mango Electrolyte Drink, 16 Oz (12 Pk) | Low-Calorie Hydration Drink with Coconut Water & Only 20 Calories, 990mg Electrolytes, Vitamins B & D + Antioxidants Vitamins
10K
▼ 50.0%vs. prior month
$138.2K
latest month
12-month trend

B00FFJ0LV4
Propel Black Cherry, Zero Calorie Sports Drinking Water with Electrolytes and Vitamins C&E, 16.9 Fl Oz (12 Count) | Zero Calories, Electrolytes and Vitamins C&E, Enhanced Water Sports Drink
10K
▲ 0.0%vs. prior month
$99.7K
latest month
12-month trend

B00WM30WUQ
SPLASH REFRESHER Flavored Water Bottles, Wild Berry Flavor - 6 Pack | Refreshing Flavored Bottled Water with Electrolytes - Zero Sugar & Zero Calories - 16.9 Fl Oz
10K
▼ 50.0%vs. prior month
$26.8K
latest month
12-month trend

B07P5TVX2R
Sparkling Ice Caffeine Black Raspberry Sparkling Water with Caffeine, Zero Sugar, with Antioxidants and Vitamins,16 fl oz Cans (Pack Of 12)
10K
▼ 50.0%vs. prior month
$143.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bai Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hint is the best-performing bai brand in July 2026, moving 50,000 units across 2 ASINs for 31.3% of Top 10 volume. Spindrift follows with 40,000 units (25.0%), ahead of BODYARMOR on 30,000 units (18.8%).
With 6 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.46 to $17.48, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hint
2 ASINs in Top 10
31.3%
Units
50K
Revenue
$573K
Avg. price
$11.46

B01E6WOVX4
$11.46·★4.3·33.8K revsHint Flavored Water Zero Sugar 0 Calories - Best Sellers Variety (12 pack) | Crisp, refreshing water, fruit flavors. 0 calories, 0 sugar, 0 sweeteners. Hydration for wellness. Gluten-free, Kosher, Vegan
Units sold40K
B0CGNZMJGV
$11.46·★4.6·1.8K revsHint Flavored Water Zero Sugar 0 Calories - Full On Flavor Variety, 12 pack | Crisp, refreshing water, fruit flavors. 0 calories, 0 sugar, 0 sweeteners. Hydration for wellness. Gluten-free, Kosher, Vegan
Units sold10K
Spindrift
1 ASIN in Top 10
25.0%
Units
40K
Revenue
$676K
Avg. price
$17.48

B07FCQKZ4F
$17.48·★4.2·10.7K revsSpindrift Sparkling Water, 4 Flavor Variety Pack, Made with Real Squeezed Fruit, 12 Fl Oz (Pack of 20)
Units sold40K
BODYARMOR
3 ASINs in Top 10
18.8%
Units
30K
Revenue
$273K
Avg. price
$9.46

B071S2VTC3
$16.43·★4.8·21.6K revsBODYARMOR LYTE Sports Drink, Peach Mango Electrolyte Drink, 16 Oz (12 Pk) | Low-Calorie Hydration Drink with Coconut Water & Only 20 Calories, 990mg Electrolytes, Vitamins B & D + Antioxidants Vitamins
Units sold10K
B07RK366J3
$5.97·★4.8·3K revsBODYARMOR Sports Drink, Strawberry Banana, Electrolyte Drink Hydration, 12 Fl Oz Bottles (8 Pack), Flavored Coconut Water with B Vitamins & Antioxidants
Units sold10K
B087865C1V
$5.97·★4.8·2.9K revsBODYARMOR LYTE Sports Drink, Peach Mango Electrolyte Drink, 12 Oz (8 Pk) | Low-Calorie Hydration Drink with Coconut Water & Only 15 Calories, 740mg Electrolytes, Vitamins B & D + Antioxidants Vitamins
Units sold10K
Trending Bai Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CPXT4L7T leads positive momentum with ▲ 8900.0% MoM growth on 9K units, with B003G89Z18 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0CPXT4L7T
Hint Flavored Water Zero Sugar 0 Calories - Smashup Variety (12 pack)
Price
$11.46
Rating
4.7
Reviews
1.2K
Latest month sales

B003G89Z18
vitaminwater zero Squeezed, 20 fl oz
Price
$1.85
Rating
4.6
Reviews
3.6K
Latest month sales

B07FCQKZ4F
Spindrift Sparkling Water, 4 Flavor Variety Pack, Made with Real Squeezed Fruit, 12 Fl Oz (Pack of 20)
Unlock to view ASIN details and product titles
Price
$17.48
Rating
4.2
Reviews
10.7K
Latest month sales
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