Protein Shaker Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Protein Shaker sales on Amazon US totaled 342,000 units in July 2026 (▼ 12.1% vs. the prior month), generating an estimated $9,302,749 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.6% of unit volume and 80.0% of revenue, while a typical listing is priced at $21.37. The keyword itself pulled 52,444 Amazon queries over the same period (▲ 13.3% MoM).
Zooming out to the 12-month window ending July 2026, the protein shaker Top 50 moved 3,580,800 units and $97,626,159 in cumulative sales — an average of 298,400 units and $8,135,513 per month. Monthly throughput topped out at 389,200 units in June 2026 and dipped to 180,200 in May 2026, leaving the latest reading 17.3% higher than August 2025.
Protein Shaker Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
342K
▼ 12.1% MoM
Monthly Revenue 2026/07
$9.3M
▼ 17.7% MoM
Top 10 Market Share 2026/07
71.6%
Protein Shaker Market Share & Sales Concentration on Amazon US — July 2026
The most-sold protein shaker listing on Amazon US in July 2026 is ASIN B07LD2NV9X (Brand: Core Power), which sold 70,000 units at $41.88 apiece — equal to 20.5% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 245,000 units and $7,441,810 in July 2026 — 71.6% of unit volume and 80.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Protein Shaker' on Amazon
July 2026
Is 71.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07LD2NV9X
Core Power Protein Shake, Chocolate, 26g Bottle, 14oz, 12 Pack
70K
▼ 22.2%vs. prior month
$2.9M
latest month
12-month trend
B008JGIZNQ
Premier Protein 30g High Protein Shake, Vanilla, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
40K
▼ 20.0%vs. prior month
$968.4K
latest month
12-month trend
B0DY1ZS88N
Oikos Protein Shake, Chocolate, 30g High Protein Drinks, Shelf Stable, Ready to Drink, 5g Prebiotic Fiber, 12 fl oz Bottle, 12 Count
40K
▲ 0.0%vs. prior month
$888.4K
latest month
12-month trend
B0CXPWMSX6
VELOMIX 2 Pack 28oz Protein Shaker Bottle for Protein Mixes, Black/Transpar | 2x Wire Whisk, Leak Proof Shaker Cups for Protein Shakes, Stackable, Dishwasher safe, BPA free, Pre Workout and Fitness ready
30K
▲ 50.0%vs. prior month
$299.7K
latest month
12-month trend
B0855NBDH3
Core Power Elite High Protein Shake, Strawberry, 42g Bottle, 14oz, 12 Pack
20K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B07LD7B766
Core Power Protein Shake, Strawberry Banana, 26g Bottle, 14oz, 12 Pack
10K
▼ 50.0%vs. prior month
$433.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Protein Shaker Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Core Power is the best-performing protein shaker brand in July 2026, moving 100,000 units across 3 ASINs for 40.8% of Top 10 volume. VELOMIX follows with 47,000 units (19.2%), ahead of Premier Protein on 40,000 units (16.3%).
With 6 brands splitting the Top 10 and 76.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.98 to $46.45, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Core Power
3 ASINs in Top 10
40.8%
Units
100K
Revenue
$4.5M
Avg. price
$46.45
B07LD2NV9X
$41.88·★4.7·25.1K revsCore Power Protein Shake, Chocolate, 26g Bottle, 14oz, 12 Pack
Units sold70KB0855NBDH3
$55.99·★4.6·7.1K revsCore Power Elite High Protein Shake, Strawberry, 42g Bottle, 14oz, 12 Pack
Units sold20KB07LD7B766
$41.49·★4.6·12.7K revsCore Power Protein Shake, Strawberry Banana, 26g Bottle, 14oz, 12 Pack
Units sold10K
VELOMIX
3 ASINs in Top 10
19.2%
Units
47K
Revenue
$479.5K
Avg. price
$9.98
B0CXPWMSX6
$9.98·★4.7·17K revsVELOMIX 2 Pack 28oz Protein Shaker Bottle for Protein Mixes, Black/Transpar | 2x Wire Whisk, Leak Proof Shaker Cups for Protein Shakes, Stackable, Dishwasher safe, BPA free, Pre Workout and Fitness ready
Units sold30KB0D5HM82NS
$9.98·★4.7·5.9K revsVELOMIX 2 Pack 20oz Protein Shaker Bottle for Protein Mixes, Black/Transpar | 2x Wire Whisk, Leak Proof Shaker Cups for Protein Shakes, Stackable, Dishwasher safe, BPA free, Pre Workout and Fitness ready
Units sold10KB0GC3HGZ2G
$9.98·★4.7·17K revsVELOMIX 2 Pack 28oz Protein Shaker Bottle for Protein Mixes, Blue/Green | 2x Wire Whisk, Leak Proof Shaker Cups for Protein Shakes, Stackable, Dishwasher safe, BPA free, Pre Workout and Fitness ready
Units sold7K
Premier Protein
1 ASIN in Top 10
16.3%
Units
40K
Revenue
$968.4K
Avg. price
$23.69
B008JGIZNQ
$23.69·★4.8·7.2K revsPremier Protein 30g High Protein Shake, Vanilla, 12 Pack | 160 Calories, 24 Vitamins & Minerals, No Added Sugar, Supports Muscle Health, Gluten-Free, 11 oz
Units sold40K
Trending Protein Shaker Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F38SG91B booked 8K units at $47.75, with ▲ 14.3% MoM change. On the growth side, B0GTX6QSV1 leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B0DYRTSQ7Y close behind at ▲ 250.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F38SG91B
Slate Milk - Ultra Protein Shake - Chocolate - 42g Protein, 1g Sugar, 190 Calories, 2g Net Carbs - Lactose Free, No Added Sugar - Made with Ultra Filtered Milk - Breakfast Boost, Post Workout - 15 fl oz, 12 Cans
Price
$47.75
Rating
4.4
Reviews
739
Latest month sales
B0GTX6QSV1
BlenderBottle Classic V2 Plastic Shaker Bottle 20 oz Black
Price
$7.99
Rating
4.7
Reviews
151.6K
Latest month sales
B0DYRTSQ7Y
STANLEY Vitalize Shaker Bottle, 20 oz, Sage Grey | Leakproof Shaker Bottle | Fast-Flow Spout | Removable Strainer | Easy-Grip Handle | Base Container | Double-Wall Insulation
Unlock to view ASIN details and product titles
Price
$40.00
Rating
4.6
Reviews
2.9K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this protein shaker report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card