Potpourri Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Potpourri sales on Amazon US totaled 100,600 units in July 2026 (▼ 11.4% vs. the prior month), generating an estimated $1,238,359 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.5% of unit volume and 67.5% of revenue, while a typical listing is priced at $16.78. The keyword itself pulled 22,266 Amazon queries over the same period (▲ 16.1% MoM).
Zooming out to the 12-month window ending July 2026, the potpourri Top 50 moved 1,133,050 units and $14,736,567 in cumulative sales — an average of 94,421 units and $1,228,047 per month. Monthly throughput topped out at 113,400 units in June 2026 and dipped to 68,200 in May 2026, leaving the latest reading 25.0% higher than August 2025.
Potpourri Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
100.6K
▼ 11.4% MoM
Monthly Revenue 2026/07
$1.2M
▼ 14.2% MoM
Top 10 Market Share 2026/07
75.5%
Potpourri Market Share & Sales Concentration on Amazon US — July 2026
The most-sold potpourri listing on Amazon US in July 2026 is ASIN B09RP9Q49V (Brand: Poo-Pourri), which sold 10,000 units at $13.94 apiece — equal to 9.9% of every unit tracked in this report.
The Top 10 ASINs account for 76,000 units and $836,430 in July 2026 — 75.5% of unit volume and 67.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Potpourri' on Amazon
July 2026
Is 75.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09RP9Q49V
Poo-Pourri Before-You-Go Toilet Spray, Beach Bum, 2 Fl Oz | Bathroom Odor Deodorizer with Essential Oils for Home, Travel Essentials, TSA Approved , Coconut, Orchid Scent Up to 100 Uses
10K
▲ 0.0%vs. prior month
$98.4K
latest month
12-month trend
B0D1HDXMBB
Poo-Pourri Before-You-Go Pocket Toilet Spray, Spring Variety 1 Fl Oz 3 Pack | Travel Essentials On-The-Go Bathroom Odor Deodorizer with Essential Oils, Each Up to 50 Uses, TSA Approved Size, 3 Scents
10K
▲ 0.0%vs. prior month
$138.6K
latest month
12-month trend
B0108Y8JHS
Poo-Pourri Before-You-Go Toilet Spray, Lavender Vanilla, 4 Fl Oz | Bathroom Odor Deodorizer, Plant-Based with Essential Oils, for Home or Work, Lavender, Vanilla & Citrus Scent, Up to 200 Uses
10K
▲ 150.0%vs. prior month
$111.7K
latest month
12-month trend
B0108XRHJU
Poo-Pourri Before-You-Go Toilet Spray, Original Citrus, 4 Fl Oz | Bathroom Odor Deodorizer with Essential Oils, for Home or Work, Lemon, Bergamot and Lemongrass Scent, Up to 200 Uses
8K
▼ 20.0%vs. prior month
$94K
latest month
12-month trend
B0108Y8EHI
Poo-Pourri Before-You-Go Toilet Spray, Lavender Vanilla, 2 Fl Oz | Bathroom Odor Deodorizer with Essential Oils for Home or Work, Travel Essentials, TSA Approved Size, Up to 100 Uses
8K
▼ 20.0%vs. prior month
$72.9K
latest month
12-month trend
B09ZHM3XHH
Poo-Pourri Before-You-Go Toilet Spray, In A Pinch Variety 10 Ml, 3 Pack | Travel Essentials On-The-Go Bathroom Odor Deodorizer with Essential Oils, TSA Approved Size, 3 Scents, Each Up to 20 Uses
7K
▼ 22.2%vs. prior month
$58.3K
latest month
12-month trend
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Best Potpourri Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Poo-Pourri is the best-performing potpourri brand in July 2026, moving 70,000 units across 9 ASINs for 92.1% of Top 10 volume. FAVOWREATH follows with 6,000 units (7.9%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.10 to $12.77, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Poo-Pourri
9 ASINs in Top 10
92.1%
Units
70K
Revenue
$764.5K
Avg. price
$12.77
B09RP9Q49V
$13.94·★4.7·88K revsPoo-Pourri Before-You-Go Toilet Spray, Beach Bum, 2 Fl Oz | Bathroom Odor Deodorizer with Essential Oils for Home, Travel Essentials, TSA Approved , Coconut, Orchid Scent Up to 100 Uses
Units sold10KB0D1HDXMBB
$17.58·★4.7·4.3K revsPoo-Pourri Before-You-Go Pocket Toilet Spray, Spring Variety 1 Fl Oz 3 Pack | Travel Essentials On-The-Go Bathroom Odor Deodorizer with Essential Oils, Each Up to 50 Uses, TSA Approved Size, 3 Scents
Units sold10KB0108Y8JHS
$13.61·★4.7·45.2K revsPoo-Pourri Before-You-Go Toilet Spray, Lavender Vanilla, 4 Fl Oz | Bathroom Odor Deodorizer, Plant-Based with Essential Oils, for Home or Work, Lavender, Vanilla & Citrus Scent, Up to 200 Uses
Units sold10KB0108XRHJU
$11.55·★4.7·99.5K revsPoo-Pourri Before-You-Go Toilet Spray, Original Citrus, 4 Fl Oz | Bathroom Odor Deodorizer with Essential Oils, for Home or Work, Lemon, Bergamot and Lemongrass Scent, Up to 200 Uses
Units sold8KB0108Y8EHI
$9.15·★4.7·45.2K revsPoo-Pourri Before-You-Go Toilet Spray, Lavender Vanilla, 2 Fl Oz | Bathroom Odor Deodorizer with Essential Oils for Home or Work, Travel Essentials, TSA Approved Size, Up to 100 Uses
Units sold8KB09ZHM3XHH
$7.69·★4.7·5.4K revsPoo-Pourri Before-You-Go Toilet Spray, In A Pinch Variety 10 Ml, 3 Pack | Travel Essentials On-The-Go Bathroom Odor Deodorizer with Essential Oils, TSA Approved Size, 3 Scents, Each Up to 20 Uses
Units sold7KB0108XRDJE
$9.34·★4.7·99.5K revsPoo-Pourri Before-You-Go Toilet Spray, Original Citrus, 2 Fl Oz | Bathroom Odor Deodorizer with Essential Oils for Home, Work, Travel Essentials, TSA Approved, Lemon Bergamot, Up to 100 Uses
Units sold7KB0CRWL4DJY
$11.99·★4.3·3.5K revsPoo-Pourri Before-You-Go 2-in-1 Toilet Potty Pods, Original Citrus, 20 Ct | Bathroom Odor Deodorizer and Toilet Cleaner with Essential Oils, Lemon, Bergamot and Lemongrass Scent
Units sold6KB096HDX4WL
$20.09·★4.7·8.7K revsPoo-Pourri Before-You-Go Toilet Spray, Fresh Sea Salt, 4 Fl Oz | Bathroom Odor Deodorizer with Essential Oils, for Home or Work, Sea Salt, Bergamot & Eucalyptus Scent, Up to 200 Uses
Units sold4K
FAVOWREATH
1 ASIN in Top 10
7.9%
Units
6K
Revenue
$71.9K
Avg. price
$7.10
B0BLJZ93MY
$7.10·★4.0·6.4K revs10 Pcs Dried Eucalyptus Stems 17" Real Eucalyptus for Shower Hanging | 100% Made from Fresh Eucalyptus Stems, Bathroom Decor Home Decor Wedding, Home, Farmhouse, DIY Spring Decor
Units sold6K
Trending Potpourri Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0F35GWS93 leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B0108Y8JHS close behind at ▲ 150.0% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F35GWS93
Poo~Pourri Before-You-Go Toilet Spray, Maple Pumpkin 2 Fl Oz | Bathroom Odor Deodorizer with Essential Oils, Travel Essentials, TSA Approved, Maple, Pumpkin, Smoked Vanilla, Up to 100 Uses
Price
$9.59
Rating
4.2
Reviews
226
Latest month sales
B0108Y8JHS
Poo-Pourri Before-You-Go Toilet Spray, Lavender Vanilla, 4 Fl Oz | Bathroom Odor Deodorizer, Plant-Based with Essential Oils, for Home or Work, Lavender, Vanilla & Citrus Scent, Up to 200 Uses
Price
$13.61
Rating
4.7
Reviews
45.2K
Latest month sales
B0B6Q9RGGT
Pet-Pourri Air+Fabric Pet Odor Deodorizer Spray, Pawsitively Fresh 16 Fl Oz | Pet Odor Remover with Essential Oils, for Air, Carpet, Urine, Vet Recommended, Pineapple, Jasmine & Pear, Up to 800 Uses
Unlock to view ASIN details and product titles
Price
$14.97
Rating
4.4
Reviews
4.4K
Latest month sales
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