Incense Holder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Incense Holder sales on Amazon US totaled 52,300 units in July 2026 (▲ 6.5% vs. the prior month), generating an estimated $535,666 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.3% of unit volume and 49.6% of revenue, while a typical listing is priced at $12.42. The keyword itself pulled 173,272 Amazon queries over the same period (▲ 30.9% MoM).
Zooming out to the 12-month window ending July 2026, the incense holder Top 50 moved 607,900 units and $5,935,861 in cumulative sales — an average of 50,658 units and $494,655 per month. Monthly throughput topped out at 70,150 units in December 2025 and dipped to 32,850 in May 2026, leaving the latest reading 18.2% higher than August 2025.
Incense Holder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
52.3K
▲ 6.5% MoM
Monthly Revenue 2026/07
$535.7K
▲ 5.8% MoM
Top 10 Market Share 2026/07
59.3%
Incense Holder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold incense holder listing on Amazon US in July 2026 is ASIN B01EB1QOGW (Brand: Satya), which sold 10,000 units at $6.92 apiece — equal to 19.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 31,000 units and $265,750 in July 2026 — 59.3% of unit volume and 49.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Incense Holder' on Amazon
July 2026
Is 59.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01EB1QOGW
Satya Incense Gift Set Nag Champa, Super hit, Dragon's Blood, Sandalwood, Patchouli, Lavender, Positive Vibes, 15 g
10K
▲ 0.0%vs. prior month
$74.2K
latest month
12-month trend
B07TJZP48M
HEM Incense Sticks – 12 Box Variety Pack (240 Sticks Total, 20 Sticks per Box) | Long Lasting Fragrance | Meditation, Relaxation, Yoga, Aromatherapy & Home Fragrance
5K
▲ 0.0%vs. prior month
$50.9K
latest month
12-month trend
B0CDLP9SQ3
Ceremony Incense Holder,Wooden Incense Holder for Sticks with Ash Catcher | Anti-ash Incense Burner with 20 Incense Sticks and a Ash Brush for Meditation Yoga Spa Room Decor
4K
▲ 33.3%vs. prior month
$38K
latest month
12-month trend
B08F3N436X
GARMOLY Incense Burner, Incense Holder for Sticks, Brass Lotus Incense Stick Holder and Detachable Ash Catcher
3K
▲ 0.0%vs. prior month
$15K
latest month
12-month trend
B0BNW2BB3T
EDHAS Incense Burner Stick Holder Bowl, Ash Catcher Bowl for Home Décor, Meditation, Yoga (5" x 5" x 1.5")
2K
▲ 100.0%vs. prior month
$14K
latest month
12-month trend
B0FJRJJXTB
Incense Holder, Hang Upside Down Incense Sticks Burner Holder Storage with Glass Ash Catcher,Ideal Gift (Brown)
2K
▲ 100.0%vs. prior month
$19.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Incense Holder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Satya is the best-performing incense holder brand in July 2026, moving 10,000 units across 1 ASIN for 32.3% of Top 10 volume. HEM follows with 5,000 units (16.1%), ahead of CEREMONY on 4,000 units (12.9%).
With 9 brands splitting the Top 10 and 61.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.92 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Satya
1 ASIN in Top 10
32.3%
Units
10K
Revenue
$74.2K
Avg. price
$6.92
B01EB1QOGW
$6.92·★4.6·38.8K revsSatya Incense Gift Set Nag Champa, Super hit, Dragon's Blood, Sandalwood, Patchouli, Lavender, Positive Vibes, 15 g
Units sold10K
HEM
1 ASIN in Top 10
16.1%
Units
5K
Revenue
$50.9K
Avg. price
$9.99
B07TJZP48M
$9.99·★4.5·14.3K revsHEM Incense Sticks – 12 Box Variety Pack (240 Sticks Total, 20 Sticks per Box) | Long Lasting Fragrance | Meditation, Relaxation, Yoga, Aromatherapy & Home Fragrance
Units sold5K
CEREMONY
1 ASIN in Top 10
12.9%
Units
4K
Revenue
$38K
Avg. price
$8.96
B0CDLP9SQ3
$8.96·★4.7·5.8K revsCeremony Incense Holder,Wooden Incense Holder for Sticks with Ash Catcher | Anti-ash Incense Burner with 20 Incense Sticks and a Ash Brush for Meditation Yoga Spa Room Decor
Units sold4K
Trending Incense Holder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C6M1XTGZ booked 1K units at $8.06, with ▲ 0.0% MoM change. On the growth side, B0GVYHSWXL leads positive momentum with ▲ 250.0% MoM growth on 700 units, with B0FR59F62P close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C6M1XTGZ
Incense Holder for Sticks, Anti-Ash Flying Incense Burner with 30 Incense Sticks, Detachable Glass Ash Catcher (Wood, Brown)
Price
$8.06
Rating
4.6
Reviews
3.1K
Latest month sales
B0GVYHSWXL
Green Glass Incense Holder, Colorful Incense Sticks Burner Holder with Storage,Hang Upside Down Incense Holder for Sticks with Glass Ash Catcher for Meditation Yoga Spa Room Decor (Green)
Price
$24.99
Rating
4.6
Reviews
556
Latest month sales
![Incense Holder for Sticks,Incense Burner Holder,Modern Incense Holder for Stick with Glass Ash Catcher,Insence-Stick Holder [Anti-Ash Flying] for Yoga Spa (Upside Down Full Black)](https://m.media-amazon.com/images/I/61OYoFWzk3L._AC_UY512_.jpg)
B0FR59F62P
Incense Holder for Sticks,Incense Burner Holder,Modern Incense Holder for Stick with Glass Ash Catcher,Insence-Stick Holder [Anti-Ash Flying] for Yoga Spa (Upside Down Full Black)
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.7
Reviews
223
Latest month sales
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