Nag Champa Incense Sticks Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nag Champa Incense Sticks sales on Amazon US totaled 44,200 units in July 2026 (▲ 5.5% vs. the prior month), generating an estimated $419,562 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 74.7% of unit volume and 69.3% of revenue, while a typical listing is priced at $10.64. The keyword itself pulled 28,857 Amazon queries over the same period (▲ 9.5% MoM).
Zooming out to the 12-month window ending July 2026, the nag champa incense sticks Top 50 moved 580,350 units and $5,472,948 in cumulative sales — an average of 48,363 units and $456,079 per month. Monthly throughput topped out at 61,650 units in December 2025 and dipped to 31,050 in May 2026, leaving the latest reading 10.5% lower than August 2025.
Nag Champa Incense Sticks Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
44.2K
▲ 5.5% MoM
Monthly Revenue 2026/07
$419.6K
▼ 0.4% MoM
Top 10 Market Share 2026/07
74.7%
Nag Champa Incense Sticks Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nag champa incense sticks listing on Amazon US in July 2026 is ASIN B01EB1QOGW (Brand: Satya), which sold 10,000 units at $7.40 apiece — equal to 22.6% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 33,000 units and $290,850 in July 2026 — 74.7% of unit volume and 69.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nag Champa Incense Sticks' on Amazon
July 2026
Is 74.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01EB1QOGW
Satya Incense Gift Set Nag Champa, Super hit, Dragon's Blood, Sandalwood, Patchouli, Lavender, Positive Vibes, 15 g
10K
▲ 0.0%vs. prior month
$74.2K
latest month
12-month trend
B0000ZUGS6
Satya Sai Baba Nag Champa Agarbatti, 250gms Hand Rolled Fine Quality Incense Sticks for Purification, Relaxation, Positivity, Yoga, Meditation
8K
▲ 14.3%vs. prior month
$77.8K
latest month
12-month trend
B0CDLP9SQ3
Ceremony Incense Holder,Wooden Incense Holder for Sticks with Ash Catcher | Anti-ash Incense Burner with 20 Incense Sticks and a Ash Brush for Meditation Yoga Spa Room Decor
4K
▲ 33.3%vs. prior month
$38K
latest month
12-month trend
B00GQIVLX0
3 Packs Origional Satya Sai Baba Nag Champa Incense Sticks Joss Insence - Insense 15g Box NagChampa Agarbatti (Nag Champa)
3K
▲ 50.0%vs. prior month
$13.6K
latest month
12-month trend
B08MCKZ9M9
Nag Champa Incense Sticks Variety- Pack (12 Incenses, 140+ Sticks)
3K
▲ 50.0%vs. prior month
$34K
latest month
12-month trend
B004VDSS42
Satya Sandalwood Incense Sticks – 12 Box Value Pack – Hand-Rolled in India – Calming & Earthy Aroma
1K
▲ 0.0%vs. prior month
$9.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Nag Champa Incense Sticks Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Satya is the best-performing nag champa incense sticks brand in July 2026, moving 27,000 units across 7 ASINs for 81.8% of Top 10 volume. CEREMONY follows with 4,000 units (12.1%), ahead of Giftbrit on 1,000 units (3.0%).
With 4 brands splitting the Top 10 and 97.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.71 to $15.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Satya
7 ASINs in Top 10
81.8%
Units
27K
Revenue
$226.9K
Avg. price
$8.71
B01EB1QOGW
$7.40·★4.6·38.9K revsSatya Incense Gift Set Nag Champa, Super hit, Dragon's Blood, Sandalwood, Patchouli, Lavender, Positive Vibes, 15 g
Units sold10KB0000ZUGS6
$9.97·★4.7·19.3K revsSatya Sai Baba Nag Champa Agarbatti, 250gms Hand Rolled Fine Quality Incense Sticks for Purification, Relaxation, Positivity, Yoga, Meditation
Units sold8KB00GQIVLX0
$4.50·★4.8·9.7K revs3 Packs Origional Satya Sai Baba Nag Champa Incense Sticks Joss Insence - Insense 15g Box NagChampa Agarbatti (Nag Champa)
Units sold3KB08MCKZ9M9
$11.29·★4.6·3.2K revsNag Champa Incense Sticks Variety- Pack (12 Incenses, 140+ Sticks)
Units sold3KB004VDSS42
$9.75·★4.6·7K revsSatya Sandalwood Incense Sticks – 12 Box Value Pack – Hand-Rolled in India – Calming & Earthy Aroma
Units sold1KB07FKPCLDB
$9.08·★4.7·3.3K revsSatya Sai Baba Nag Champa Incense Sticks 250g (Worlds Largest Exported Incense)
Units sold1KB0DQXPBMN2
$8.99·★4.4·291 revsAssorted Incense Sticks Pack of 6 Premium Scents - Includes Nagchampa, Super Hit, Divine Essence, Mystic Wood, Positive Vibes, White Sage - Aromatherapy, Meditation, Relaxation, Soothing Fragrances
Units sold1K
CEREMONY
1 ASIN in Top 10
12.1%
Units
4K
Revenue
$38K
Avg. price
$9.99
B0CDLP9SQ3
$9.99·★4.7·5.8K revsCeremony Incense Holder,Wooden Incense Holder for Sticks with Ash Catcher | Anti-ash Incense Burner with 20 Incense Sticks and a Ash Brush for Meditation Yoga Spa Room Decor
Units sold4K
Giftbrit
1 ASIN in Top 10
3.0%
Units
1K
Revenue
$15.9K
Avg. price
$15.95
B0C9DZJ15Z
$15.95·★4.5·1.2K revsSatya Premium Mix Assorted Incense Sticks Set of 12 Pack | for Meditation, Aromatherapy, Healing, Yoga, Positivity and Relaxation | 180 Sticks (12Packs X 15Sticks)
Units sold1K
Trending Nag Champa Incense Sticks Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DQXPBMN2 booked 1K units at $8.99, with ▲ 150.0% MoM change. On the growth side, B01BM02LJY leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B00SWXQ146 close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DQXPBMN2
Assorted Incense Sticks Pack of 6 Premium Scents - Includes Nagchampa, Super Hit, Divine Essence, Mystic Wood, Positive Vibes, White Sage - Aromatherapy, Meditation, Relaxation, Soothing Fragrances
Price
$8.99
Rating
4.4
Reviews
291
Latest month sales
B01BM02LJY
Satya Nag Champa Rose Incense Sticks, 12 Count
Price
$8.79
Rating
4.7
Reviews
627
Latest month sales
B00SWXQ146
Satya Sai Baba Nag Champa 100 Gram
Unlock to view ASIN details and product titles
Price
$5.89
Rating
4.7
Reviews
5.5K
Latest month sales
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