Reed Diffuser Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Reed Diffuser sales on Amazon US totaled 96,800 units in July 2026 (▼ 8.9% vs. the prior month), generating an estimated $2,094,582 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.9% of unit volume and 57.9% of revenue, while a typical listing is priced at $21.91. The keyword itself pulled 78,769 Amazon queries over the same period (▲ 24.2% MoM).
Zooming out to the 12-month window ending July 2026, the reed diffuser Top 50 moved 949,400 units and $20,176,753 in cumulative sales — an average of 79,117 units and $1,681,396 per month. Monthly throughput topped out at 105,900 units in June 2026 and dipped to 51,200 in May 2026, leaving the latest reading 33.5% higher than August 2025.
Reed Diffuser Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
96.8K
▼ 8.9% MoM
Monthly Revenue 2026/07
$2.1M
▼ 6.4% MoM
Top 10 Market Share 2026/07
57.9%
Reed Diffuser Market Share & Sales Concentration on Amazon US — July 2026
The most-sold reed diffuser listing on Amazon US in July 2026 is ASIN B0B24QJ217 (Brand: COCORRÍNA), which sold 10,000 units at $19.99 apiece — equal to 10.3% of every unit tracked in this report.
The Top 10 ASINs account for 56,000 units and $1,212,430 in July 2026 — 57.9% of unit volume and 57.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Reed Diffuser' on Amazon
July 2026
Is 57.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0B24QJ217
Cocorrína Reed Diffuser Set, Clean Linen 6.7 fl oz Scented Diffuser with Sticks Home Fragrance Reed Diffuser for Bathroom Shelf Décor
10K
▲ 0.0%vs. prior month
$186.4K
latest month
12-month trend
B0FQCRTCB4
AirScent Hotel Diffuser Oil No. 1014 - Iconic 5-Star Hotel Blend - 120 mL | Lemon Bergamot Sea Breeze - Coastal Blend - Fragrance Oil for Ultrasonic and Waterless Diffusers and Crafting
10K
▲ 0.0%vs. prior month
$288.2K
latest month
12-month trend
B0CMQRVRFF
Airkeep Reed Diffuser Set,3.38 fl oz (100 ml) - Clean Linen Oil Diffusers with 8 Reed Sticks,Home Fragrance Reed Diffuser for Bathroom Shelf Decor
7K
▼ 30.0%vs. prior month
$95.3K
latest month
12-month trend
B0DMWGCC4S
AirScent Hotel Diffuser Oil No. 1023 - Baccarat Hotel Inspired - 120 mL | Bergamot Orchid Sandalwood - Premium Fragrance Oil for Ultrasonic and Waterless Diffusers and Crafting - 4 fl oz Bottle
6K
▲ 0.0%vs. prior month
$175.5K
latest month
12-month trend
B0BHWC6N41
WEALD TRIBE Flower Reed Diffuser Set Eucalyptus & Lavender Scent for Room Bathroom Accessories Shelf Decor & Air Fresheners, Sticks Defusers with 4.0 fl oz Essential Oils, Home Fragrance Office Gift
6K
▼ 14.3%vs. prior month
$119.9K
latest month
12-month trend
B098DW9ZB9
COCORRÍNA Reed Diffuser - Cashmere Vanilla 6.7 fl oz Reed Diffuser for Bedroom Bathroom Home Décor
4K
▲ 33.3%vs. prior month
$72.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Reed Diffuser Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Air-Scent is the best-performing reed diffuser brand in July 2026, moving 16,000 units across 2 ASINs for 28.6% of Top 10 volume. COCORRÍNA follows with 14,000 units (25.0%), ahead of Airkeep on 11,000 units (19.6%).
With 7 brands splitting the Top 10 and 73.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.74 to $29.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Air-Scent
2 ASINs in Top 10
28.6%
Units
16K
Revenue
$463.7K
Avg. price
$29.99
B0FQCRTCB4
$29.99·★4.4·11.3K revsAirScent Hotel Diffuser Oil No. 1014 - Iconic 5-Star Hotel Blend - 120 mL | Lemon Bergamot Sea Breeze - Coastal Blend - Fragrance Oil for Ultrasonic and Waterless Diffusers and Crafting
Units sold10KB0DMWGCC4S
$29.99·★4.5·5K revsAirScent Hotel Diffuser Oil No. 1023 - Baccarat Hotel Inspired - 120 mL | Bergamot Orchid Sandalwood - Premium Fragrance Oil for Ultrasonic and Waterless Diffusers and Crafting - 4 fl oz Bottle
Units sold6K
COCORRÍNA
2 ASINs in Top 10
25.0%
Units
14K
Revenue
$259.1K
Avg. price
$19.99
B0B24QJ217
$19.99·★4.4·4.4K revsCocorrína Reed Diffuser Set, Clean Linen 6.7 fl oz Scented Diffuser with Sticks Home Fragrance Reed Diffuser for Bathroom Shelf Décor
Units sold10KB098DW9ZB9
$19.99·★4.3·3.6K revsCOCORRÍNA Reed Diffuser - Cashmere Vanilla 6.7 fl oz Reed Diffuser for Bedroom Bathroom Home Décor
Units sold4K
Airkeep
2 ASINs in Top 10
19.6%
Units
11K
Revenue
$172.5K
Avg. price
$16.74
B0CMQRVRFF
$13.49·★4.3·3.6K revsAirkeep Reed Diffuser Set,3.38 fl oz (100 ml) - Clean Linen Oil Diffusers with 8 Reed Sticks,Home Fragrance Reed Diffuser for Bathroom Shelf Decor
Units sold7KB0DG8G3569
$19.99·★4.3·795 revsAirkeep Reed Diffuser Set of 3,Clean Linen Ocean Mist&Sea Salt Lavender Eucalyptus Oil Reed Diffusers for Bedroom Living Room Office Aromatherapy Oil Reed Diffuser for Gift 50ml x 3
Units sold4K
Trending Reed Diffuser Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C6T3GV7W booked 3K units at $25.99, with ▲ 50.0% MoM change. On the growth side, B0BNYW5VLF leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0FV2PKNP6 close behind at ▲ 66.7% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C6T3GV7W
Gooamp 200ML Ceramic Essential Oil Diffuser for Home, Stone Diffuser | Ultrasonic Aromatherapy Diffuser & Air Humidifier for Bedroom, Office, Yoga, 7 LED Lights, Auto Shut-Off, 3 Timers,Wood Grain
Price
$25.99
Rating
4.2
Reviews
2.5K
Latest month sales
B0BNYW5VLF
Cocorrína Reed Diffuser Sets, 6.7 fl oz. Black Forest Diffuser with Sticks Home Fragrance Reed Diffuser for Bathroom Shelf Decor
Price
$19.99
Rating
4.3
Reviews
969
Latest month sales
B0FV2PKNP6
6 Pack Reed Diffuser Set, Reed Diffusers for Home with 30 Sticks | Long Lasting Essential Oil Scent, Gift Ready Fragrance Diffuser for Bedroom, Bathroom, Office, Home Decor (1.69oz Each)
Unlock to view ASIN details and product titles
Price
$19.99
Rating
3.8
Reviews
127
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this reed diffuser report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card