Sage Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sage sales on Amazon US totaled 53,300 units in July 2026 (▲ 7.2% vs. the prior month), generating an estimated $671,177 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.8% of unit volume and 45.8% of revenue, while a typical listing is priced at $13.09. The keyword itself pulled 58,478 Amazon queries over the same period (▲ 16.0% MoM).
Zooming out to the 12-month window ending July 2026, the sage Top 50 moved 728,200 units and $8,322,841 in cumulative sales — an average of 60,683 units and $693,570 per month. Monthly throughput topped out at 94,950 units in November 2025 and dipped to 32,450 in May 2026, leaving the latest reading 15.7% lower than August 2025.
Sage Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
53.3K
▲ 7.2% MoM
Monthly Revenue 2026/07
$671.2K
▲ 7.5% MoM
Top 10 Market Share 2026/07
48.8%
Sage Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sage listing on Amazon US in July 2026 is ASIN B09YFK2TL7 (Brand: JL Local), which sold 8,000 units at $7.77 apiece — equal to 15.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 26,000 units and $307,590 in July 2026 — 48.8% of unit volume and 45.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sage' on Amazon
July 2026
Is 48.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09YFK2TL7
Handcrafted 4 Inch White Sage Smudge Sticks | Fresh Natural California Sage, Includes Instructions & Blessings, For Cleansing House Negative Energy, Smudging Rituals
8K
▲ 60.0%vs. prior month
$62.2K
latest month
12-month trend
B0BHM19J41
Air Wick Plug in Scented Oil Refill, 5ct, White Sage & Mahogany, Air Freshener, Essential Oils | 5ct Air Wick plug in scented oil refills White Sage & Mahogany home air freshener infused with essential oils
4K
▲ 0.0%vs. prior month
$66.5K
latest month
12-month trend
B003OQQMV8
(Pack of 3)-New Age Smudges & Herbs -Premium California White Sage Incense 4 Inches Long. Home Cleansing Incense,Fragrance,Meditation,Smudging Rituals.California Smudge Sticks Rituals -4 Inch
3K
▼ 40.0%vs. prior month
$22.2K
latest month
12-month trend
B07Q8MDT2V
Applegate Farms Sage Breakfast Chicken Sausage, 7 OZ
2K
▲ 0.0%vs. prior month
$14.8K
latest month
12-month trend
B00ICOO0PC
HEM White Sage Incense Sticks - 100 Count | Natural Air Purifying Aromatherapy | Calming and Cleansing Fragrance | Perfect for Meditation and Relaxation | Long-Lasting Burn
2K
▲ 0.0%vs. prior month
$13.4K
latest month
12-month trend
B09ZQ6BT4M
Lavender with White Sage - Bholi Sage Plus Sage Incense Sticks for Cleansing Negative Energy, Sage Sticks for House Cleansing - Lavender with White Sage Smudge Sticks Pack of 4
2K
▲ 0.0%vs. prior month
$28.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Sage Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JL Local is the best-performing sage brand in July 2026, moving 8,000 units across 1 ASIN for 30.8% of Top 10 volume. Air Wick follows with 4,000 units (15.4%), ahead of New Age Smudges & Herbs on 4,000 units (15.4%).
With 9 brands splitting the Top 10 and 61.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $23.94, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JL Local
1 ASIN in Top 10
30.8%
Units
8K
Revenue
$62.2K
Avg. price
$7.77
B09YFK2TL7
$7.77·★4.6·9.6K revsHandcrafted 4 Inch White Sage Smudge Sticks | Fresh Natural California Sage, Includes Instructions & Blessings, For Cleansing House Negative Energy, Smudging Rituals
Units sold8K
Air Wick
1 ASIN in Top 10
15.4%
Units
4K
Revenue
$66.5K
Avg. price
$23.94
B0BHM19J41
$23.94·★4.7·3.9K revsAir Wick Plug in Scented Oil Refill, 5ct, White Sage & Mahogany, Air Freshener, Essential Oils | 5ct Air Wick plug in scented oil refills White Sage & Mahogany home air freshener infused with essential oils
Units sold4K
New Age Smudges & Herbs
2 ASINs in Top 10
15.4%
Units
4K
Revenue
$29.2K
Avg. price
$6.99
B003OQQMV8
$6.99·★4.6·26.4K revs(Pack of 3)-New Age Smudges & Herbs -Premium California White Sage Incense 4 Inches Long. Home Cleansing Incense,Fragrance,Meditation,Smudging Rituals.California Smudge Sticks Rituals -4 Inch
Units sold3KB07SJZNKK4
$6.99·★4.6·1.1K revsNew Age Smudges and Herbs Smudge Kit - 2 California White Sage Smudge Stick for Cleansing (Salvia Apiana) with 2 Palo Santo Incense Sticks (Holy Wood) - Sage Bundles …
Units sold1K
Trending Sage Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B099P1MR6Z booked 2K units at $26.99, with ▲ 300.0% MoM change. On the growth side, B005V4ZLNG leads positive momentum with ▲ 100.0% MoM growth on 400 units, with B07HGGKBHG close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B099P1MR6Z
Stryker - Sage Essential Bath Cleansing Washcloths - 6 Packages, 48 Cloths - Fresh Scent, No-Rinse Bathing Wipes, Ultra-Soft and Medium Weight Cloth, Hypoallergenic | Fresh Scent, No-Rinse Bathing Wipes, Ultra-Soft and Medium Weight Cloth, Hypoallergenic
Price
$26.99
Rating
4.8
Reviews
6K
Latest month sales
B005V4ZLNG
Plant Therapy Clary Sage Essential Oil 10 mL (1/3 oz) 100% Pure, Undiluted | Natural Aromatherapy, Helps to Relax & Balance Emotions, Supports Women's Health, Encourages Healthy Hair & Skin
Price
$12.99
Rating
4.7
Reviews
4.6K
Latest month sales
B07HGGKBHG
Badia Ground Sage 12 oz – Earthy Aromatic Herb for Poultry & Stuffing | Earthy herb with a savory aroma for poultry, stuffing, sausage, soups, roasted vegetables, and classic herb recipes
Unlock to view ASIN details and product titles
Price
$11.99
Rating
4.8
Reviews
1.1K
Latest month sales
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