Porch Rug Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Porch Rug sales on Amazon US totaled 77,800 units in July 2026 (▼ 22.2% vs. the prior month), generating an estimated $1,703,220 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.8% of unit volume and 40.4% of revenue, while a typical listing is priced at $26.66. The keyword itself pulled 17,632 Amazon queries over the same period (▼ 1.7% MoM).
Zooming out to the 12-month window ending July 2026, the porch rug Top 50 moved 833,250 units and $16,911,848 in cumulative sales — an average of 69,438 units and $1,409,321 per month. Monthly throughput topped out at 100,000 units in June 2026 and dipped to 47,300 in May 2026, leaving the latest reading 30.5% higher than August 2025.
Porch Rug Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
77.8K
▼ 22.2% MoM
Monthly Revenue 2026/07
$1.7M
▼ 23.1% MoM
Top 10 Market Share 2026/07
48.8%
Porch Rug Market Share & Sales Concentration on Amazon US — July 2026
The most-sold porch rug listing on Amazon US in July 2026 is ASIN B072K1G53F (Brand: GORILLA GRIP), which sold 6,000 units at $18.99 apiece — equal to 7.7% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 38,000 units and $688,810 in July 2026 — 48.8% of unit volume and 40.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Porch Rug' on Amazon
July 2026
Is 48.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B072K1G53F
GORILLA GRIP WeatherMAX Door Mat, Indoor Outdoor Use, 29x17 Gray Diamond | 100% Waterproof Outdoor Doormat, US Designed, Stain and Fade Resistant, Low Profile Front Door Mat, Easy to Clean Welcome Mat
6K
▲ 20.0%vs. prior month
$98.6K
latest month
12-month trend
B091YMYV7Q
SAND MINE Waterproof Outdoor Rug 5x8 ft, Plastic Reversible Rug, Modern Area Rug, Large Floor Mat for Outdoors, RV, Patio, Backyard, Deck, Picnic, Beach, Camping, Black & Beige
5K
▲ 0.0%vs. prior month
$115.4K
latest month
12-month trend
B07G8L135X
ubdyo Extra Durable Door Mat Outside Entrance (30" x 17", Bright Brown) | Dirt Trapping, Non-Slip Backing, Indoor or Outdoor Use, Welcome Mat, Low Profile, Natural Rubber, Stain Fade Resistant
4K
▲ 0.0%vs. prior month
$72.5K
latest month
12-month trend
B0CLL7XWZT
HIYARD Sturdy Front Door Mat, Absorbent Muddy Dirt Resist Welcome Door Mats Outdoor Indoor, Stain and Fade Resistant, Non-Slip Backing Entry Mat Low Profile Doormat for Entryway, 29×17, Beige
4K
▼ 20.0%vs. prior month
$52K
latest month
12-month trend
B09VCKQDM8
MontVoo Outdoor Rug Carpet Waterproof 5x8 Outdoor Patio Rug Mat Reverisble Plastic Straw Outdoor Rug for RV Camping Picnic Beach Balcony Boho Grey
4K
▲ 0.0%vs. prior month
$90.1K
latest month
12-month trend
B0BWT76RD1
OLANLY Dog Door Mat for Muddy Paws 48x30, Super Absorbent Chenille Mud Mat | Grey, Absorbs Moisture and Dirt, Non-Slip Machine Washable Doormat, Quick-Drying Indoor Entryway Floor Carpet for Dogs
3K
▼ 50.0%vs. prior month
$75K
latest month
12-month trend
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Best Porch Rug Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OLANLY is the best-performing porch rug brand in July 2026, moving 9,000 units across 3 ASINs for 23.7% of Top 10 volume. GORILLA GRIP follows with 6,000 units (15.8%), ahead of SAND MINE on 5,000 units (13.2%).
Volume is spread across 8 brands, with the top three holding 52.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.65 to $21.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OLANLY
3 ASINs in Top 10
23.7%
Units
9K
Revenue
$142K
Avg. price
$14.65
B0BWT76RD1
$19.98·★4.6·26.4K revsOLANLY Dog Door Mat for Muddy Paws 48x30, Super Absorbent Chenille Mud Mat | Grey, Absorbs Moisture and Dirt, Non-Slip Machine Washable Doormat, Quick-Drying Indoor Entryway Floor Carpet for Dogs
Units sold3KB0CGZSQPFP
$8.99·★4.3·13.1K revsOLANLY Front Door Mat Outside 29.5x17, All-Season Heavy-Duty Rubber Doormat | Black, Absorbent, Stain and Fade Resistant, Waterproof Non-Slip Backing, Low-Profile Indoor Outdoor Floor Mat for Entryway
Units sold3KB0FCFBCCSK
$14.99·★4.5·1.3K revsOLANLY 2-Pack Front Door Mats 29.5x17, Waterproof Heavy-Duty Doormats | Grey, Absorbent, Stain and Fade Resistant Non-Slip Backing, Easy-Clean Indoor Outdoor Welcome Mats for Entryway, Patio, Porch
Units sold3K
GORILLA GRIP
1 ASIN in Top 10
15.8%
Units
6K
Revenue
$98.6K
Avg. price
$18.99
B072K1G53F
$18.99·★4.4·39.6K revsGORILLA GRIP WeatherMAX Door Mat, Indoor Outdoor Use, 29x17 Gray Diamond | 100% Waterproof Outdoor Doormat, US Designed, Stain and Fade Resistant, Low Profile Front Door Mat, Easy to Clean Welcome Mat
Units sold6K
SAND MINE
1 ASIN in Top 10
13.2%
Units
5K
Revenue
$115.4K
Avg. price
$21.99
B091YMYV7Q
$21.99·★4.4·11.6K revsSAND MINE Waterproof Outdoor Rug 5x8 ft, Plastic Reversible Rug, Modern Area Rug, Large Floor Mat for Outdoors, RV, Patio, Backyard, Deck, Picnic, Beach, Camping, Black & Beige
Units sold5K
Trending Porch Rug Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FCFBCCSK booked 3K units at $14.99, with ▲ 50.0% MoM change. On the growth side, B0D8VWCW68 leads positive momentum with ▲ 66.7% MoM growth on 1K units, with B0FZVBYP54 close behind at ▲ 42.9% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FCFBCCSK
OLANLY 2-Pack Front Door Mats 29.5x17, Waterproof Heavy-Duty Doormats | Grey, Absorbent, Stain and Fade Resistant Non-Slip Backing, Easy-Clean Indoor Outdoor Welcome Mats for Entryway, Patio, Porch
Price
$14.99
Rating
4.5
Reviews
1.3K
Latest month sales
B0D8VWCW68
RELEANY Floral Washable 5x7 Area Rugs Black | Flower Carpet, Print, Boho, Non-Slip, Easy to Clean, Soft, Low Pile for Living Room Bedroom Kitchen Office Entryway Hallway
Price
$37.99
Rating
4.6
Reviews
1.7K
Latest month sales
B0FZVBYP54
OLANLY Front Door Mat 30x17, Low Profile Doormat (Home Sweet Home) | Stain Resistant, Easy to Clean, PVC Backing, Indoor Outdoor Mat for Entryway, Patio, Porch and Entrance
Unlock to view ASIN details and product titles
Price
$15.99
Rating
4.3
Reviews
308
Latest month sales
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