Indoor Outdoor Rugs Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Indoor Outdoor Rugs sales on Amazon US totaled 67,450 units in July 2026 (▼ 26.2% vs. the prior month), generating an estimated $2,285,516 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.8% of unit volume and 36.4% of revenue, while a typical listing is priced at $48.32. The keyword itself pulled 33,321 Amazon queries over the same period (▼ 6.6% MoM).
Zooming out to the 12-month window ending July 2026, the indoor outdoor rugs Top 50 moved 669,950 units and $22,819,661 in cumulative sales — an average of 55,829 units and $1,901,638 per month. Monthly throughput topped out at 91,400 units in June 2026 and dipped to 41,900 in August 2025, leaving the latest reading 61.0% higher than August 2025.
Indoor Outdoor Rugs Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
67.5K
▼ 26.2% MoM
Monthly Revenue 2026/07
$2.3M
▼ 26.9% MoM
Top 10 Market Share 2026/07
57.8%
Indoor Outdoor Rugs Market Share & Sales Concentration on Amazon US — July 2026
The most-sold indoor outdoor rugs listing on Amazon US in July 2026 is ASIN B072K1G53F (Brand: GORILLA GRIP), which sold 6,000 units at $18.99 apiece — equal to 8.9% of every unit tracked in this report.
The Top 10 ASINs account for 39,000 units and $832,870 in July 2026 — 57.8% of unit volume and 36.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Indoor Outdoor Rugs' on Amazon
July 2026
Is 57.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B072K1G53F
GORILLA GRIP WeatherMAX Door Mat, Indoor Outdoor Use, 29x17 Gray Diamond | 100% Waterproof Outdoor Doormat, US Designed, Stain and Fade Resistant, Low Profile Front Door Mat, Easy to Clean Welcome Mat
6K
▲ 20.0%vs. prior month
$98.6K
latest month
12-month trend
B0F5X83KSM
5x7 Area Rug Living Room: Modern Washable Indoor Carpet Black | For Bedroom Dining Room Farmhouse Nursery Hallway Office,Modern Abstract,Machine washable,Non-Slip,Stain Resistant,Indoor
6K
▼ 14.3%vs. prior month
$156.7K
latest month
12-month trend
B091YMYV7Q
SAND MINE Waterproof Outdoor Rug 5x8 ft, Plastic Reversible Rug, Modern Area Rug, Large Floor Mat for Outdoors, RV, Patio, Backyard, Deck, Picnic, Beach, Camping, Black & Beige
5K
▲ 0.0%vs. prior month
$115.4K
latest month
12-month trend
B09VCKQDM8
MontVoo Outdoor Rug Carpet Waterproof 5x8 Outdoor Patio Rug Mat Reverisble Plastic Straw Outdoor Rug for RV Camping Picnic Beach Balcony Boho Grey
4K
▲ 0.0%vs. prior month
$90.1K
latest month
12-month trend
B0CSDF3YFB
BEQHAUSE Dirt Trapper Door Mat 20" x 32", Non-Slip Washable Doormats, Beige | Entrance Mat Dirt Resistant and Absorbent Welcome Mat, Low Profile Floor Mats for Front Back Door and Entryway
3K
▼ 25.0%vs. prior month
$54K
latest month
12-month trend
B09YCTD74F
GENIMO Outdoor Rug, Waterproof Plastic Rugs for Patio, 5'x8' Black Grey | Outside Larger Modern Carpet Mat for Porch Decor, Deck, Balcony, Camping, RV, Backyard, Picnic, Beach, Reversible, Foldable
3K
▼ 50.0%vs. prior month
$64.3K
latest month
12-month trend
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Best Indoor Outdoor Rugs Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OLANLY is the best-performing indoor outdoor rugs brand in July 2026, moving 9,000 units across 3 ASINs for 23.1% of Top 10 volume. GORILLA GRIP follows with 6,000 units (15.4%), ahead of FXRHLP on 6,000 units (15.4%).
Volume is spread across 8 brands, with the top three holding 53.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.81 to $29.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OLANLY
3 ASINs in Top 10
23.1%
Units
9K
Revenue
$142K
Avg. price
$14.81
B0BWT76RD1
$19.98·★4.6·26.3K revsOLANLY Dog Door Mat for Muddy Paws 48x30, Super Absorbent Chenille Mud Mat | Grey, Absorbs Moisture and Dirt, Non-Slip Machine Washable Doormat, Quick-Drying Indoor Entryway Floor Carpet for Dogs
Units sold3KB0CGZSQPFP
$9.47·★4.3·13.1K revsOLANLY Front Door Mat Outside 29.5x17, All-Season Heavy-Duty Rubber Doormat | Black, Absorbent, Stain and Fade Resistant, Waterproof Non-Slip Backing, Low-Profile Indoor Outdoor Floor Mat for Entryway
Units sold3KB0FCFBCCSK
$14.99·★4.5·1.3K revsOLANLY 2-Pack Front Door Mats 29.5x17, Waterproof Heavy-Duty Doormats | Grey, Absorbent, Stain and Fade Resistant Non-Slip Backing, Easy-Clean Indoor Outdoor Welcome Mats for Entryway, Patio, Porch
Units sold3K
GORILLA GRIP
1 ASIN in Top 10
15.4%
Units
6K
Revenue
$98.6K
Avg. price
$18.99
B072K1G53F
$18.99·★4.4·39.5K revsGORILLA GRIP WeatherMAX Door Mat, Indoor Outdoor Use, 29x17 Gray Diamond | 100% Waterproof Outdoor Doormat, US Designed, Stain and Fade Resistant, Low Profile Front Door Mat, Easy to Clean Welcome Mat
Units sold6K
FXRHLP
1 ASIN in Top 10
15.4%
Units
6K
Revenue
$156.7K
Avg. price
$29.99
B0F5X83KSM
$29.99·★4.5·2.6K revs5x7 Area Rug Living Room: Modern Washable Indoor Carpet Black | For Bedroom Dining Room Farmhouse Nursery Hallway Office,Modern Abstract,Machine washable,Non-Slip,Stain Resistant,Indoor
Units sold6K
Trending Indoor Outdoor Rugs Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FCFBCCSK booked 3K units at $14.99, with ▲ 50.0% MoM change. On the growth side, B0B5HVXSPL leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0GPWB7QTN close behind at ▲ 200.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FCFBCCSK
OLANLY 2-Pack Front Door Mats 29.5x17, Waterproof Heavy-Duty Doormats | Grey, Absorbent, Stain and Fade Resistant Non-Slip Backing, Easy-Clean Indoor Outdoor Welcome Mats for Entryway, Patio, Porch
Price
$14.99
Rating
4.5
Reviews
1.3K
Latest month sales
B0B5HVXSPL
JONATHAN Y Moroccan Geometric Indoor Outdoor Area Rug 8X10 Navy/Beige, Ourika Textured Weave for Backyard, Patio, Porch, Easy-Cleaning, High Traffic, Pet-Friendly, Non-Shedding (SMB108K-8)
Price
$131.24
Rating
4.7
Reviews
6.1K
Latest month sales
B0GPWB7QTN
MontVoo-Outdoor Rug-Patio Rug 5x7 ft Polypropylene Indoor Outdoor Rugs Outdoor Carpet for Patio Deck Balcony Porch, Textured Weave, Durable for High Traffic, Fade-Resistant, Modern Neutral Brown
Unlock to view ASIN details and product titles
Price
$69.98
Rating
4.3
Reviews
143
Latest month sales
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