Outdoor Rug 9x12 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Outdoor Rug 9x12 sales on Amazon US totaled 6,100 units in July 2026 (▼ 19.7% vs. the prior month), generating an estimated $725,131 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.9% of unit volume and 56.3% of revenue, while a typical listing is priced at $116.33. The keyword itself pulled 14,655 Amazon queries over the same period (▼ 31.9% MoM).
Zooming out to the 12-month window ending July 2026, the outdoor rug 9x12 Top 50 moved 40,150 units and $5,132,769 in cumulative sales — an average of 3,346 units and $427,731 per month. Monthly throughput topped out at 7,600 units in June 2026 and dipped to 1,050 in January 2026, leaving the latest reading 43.5% higher than August 2025.
Outdoor Rug 9x12 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
6.1K
▼ 19.7% MoM
Monthly Revenue 2026/07
$725.1K
▼ 20.3% MoM
Top 10 Market Share 2026/07
63.9%
Outdoor Rug 9x12 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold outdoor rug 9x12 listing on Amazon US in July 2026 is ASIN B07T7L441K (Brand: JONATHAN Y), which sold 1,000 units at $117.00 apiece — equal to 16.4% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 3,900 units and $408,257 in July 2026 — 63.9% of unit volume and 56.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Outdoor Rug 9x12' on Amazon
July 2026
Is 63.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07T7L441K
JONATHAN Y Moroccan Geometric Indoor Outdoor Area Rug 8X10 Natural/Black, Ourika Textured Weave for Backyard, Patio, Porch, Easy-Cleaning, High Traffic, Pet-Friendly, Non-Shedding (SMB108D-8)
1K
▲ 0.0%vs. prior month
$114.1K
latest month
12-month trend
B0GHJLN6F4
9x12 Area Rug Living Room Bedroom: Fluffy Plush Shag Carpet Black | For Kids Room Playroom Nursery Home Decor,Ultra Soft,Non-Slip Non-Shedding,Fuzzy Plush,Large Indoor Floor Carpet,Easy Clean
600
▲ 0.0%vs. prior month
$48.1K
latest month
12-month trend
B0DPJVCSLP
CAMILSON Easy Jute Rug 9x12, Indoor Outdoor Natural Color Fiber Area Rugs for Living Room and Patio Rug Herringbone Seagrass Boho Woven Design Easy-Cleaning Washable Outside Carpet Alfombras 9 x 12
400
▲ 100.0%vs. prior month
$91.8K
latest month
12-month trend
B0DWFPXL3Y
9x12Ft Outdoor Rug, Solar Powered Outdoor Rug with 131LEDs Strip Lights for House Deck, Waterproof Plastic Reversible Outdoor Straw Rugs, Rugs Mat RV Camping Patio Beach Balcony Picnic (Black Gray)
400
▲ 33.3%vs. prior month
$42K
latest month
12-month trend
B0BM8N2CWY
Tortania Area Rug 9x12 Living Room Rug Washable Soft Cream/Blue | Vintage Oriental Farmhouse Carpet for Bedroom/Office/Under Dining Table, Home Decor Low Pile Busy Home Use
300
▲ 0.0%vs. prior month
$28.7K
latest month
12-month trend
B09PH7HRQG
RURALITY Outdoor Rug 9x12 Feet Waterproof for Patio Clearance,Large Plastic Straw Mat for Camping,Porch,RV,Reversible, Easy to Clean,Light Coffee
300
▼ 57.1%vs. prior month
$20.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Outdoor Rug 9x12 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JONATHAN Y is the best-performing outdoor rug 9x12 brand in July 2026, moving 1,000 units across 1 ASIN for 25.6% of Top 10 volume. Kohree follows with 700 units (17.9%), ahead of Luxturiy on 600 units (15.4%).
Volume is spread across 8 brands, with the top three holding 59.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $52.58 to $117.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JONATHAN Y
1 ASIN in Top 10
25.6%
Units
1K
Revenue
$114.1K
Avg. price
$117.00
B07T7L441K
$117.00·★4.7·6.1K revsJONATHAN Y Moroccan Geometric Indoor Outdoor Area Rug 8X10 Natural/Black, Ourika Textured Weave for Backyard, Patio, Porch, Easy-Cleaning, High Traffic, Pet-Friendly, Non-Shedding (SMB108D-8)
Units sold1K
Kohree
3 ASINs in Top 10
17.9%
Units
700
Revenue
$40.6K
Avg. price
$52.58
B0DJLM2YN5
$56.66·★4.4·1.8K revsKohree RV Outdoor Rug, Diamond, 9x12, Blue | Reversible, Waterproof, UV Fade Resistant, Non-Slip, with 4 Stakes and Carry Bag for Patio, Picnic, Backyard
Units sold300B08X4H772X
$46.09·★4.4·1.8K revsKohree Outdoor Rug, Diamond Flower, 9x12 ft, Blue | Waterproof, Reversible, Non-Slip, Foldable, Easy Cleaning and Carry for Patio, Camping, Picnic, Backyard
Units sold200B08X4DGWK4
$54.99·★4.4·1.8K revsKohree Outdoor Rug, Wave, 9x12 ft, Grey & White | Reversible, Waterproof, Non-Slip, Easy-Cleaning and Carry for RV, Patio, Deck, Camping, Balcony, Backyard
Units sold200
Luxturiy
1 ASIN in Top 10
15.4%
Units
600
Revenue
$48.1K
Avg. price
$85.49
B0GHJLN6F4
$85.49·★4.5·854 revs9x12 Area Rug Living Room Bedroom: Fluffy Plush Shag Carpet Black | For Kids Room Playroom Nursery Home Decor,Ultra Soft,Non-Slip Non-Shedding,Fuzzy Plush,Large Indoor Floor Carpet,Easy Clean
Units sold600
Trending Outdoor Rug 9x12 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DJLM2YN5 booked 300 units at $56.66, with ▲ 50.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DJLM2YN5
Kohree RV Outdoor Rug, Diamond, 9x12, Blue | Reversible, Waterproof, UV Fade Resistant, Non-Slip, with 4 Stakes and Carry Bag for Patio, Picnic, Backyard
Price
$56.66
Rating
4.4
Reviews
1.8K
Latest month sales
B0CHY1W1ZG
zesthome 9x12 Area Rugs for Living Room,Large Washable Rug,Orange | Rugs for Bedroom,Dining Room,Office,Low Pile,Soft, Vintage Rug,Stain Resistant Indoor Carpet,Non Slip,Home Decor
Price
$119.99
Rating
4.5
Reviews
4.7K
Latest month sales
B08X4H772X
Kohree Outdoor Rug, Diamond Flower, 9x12 ft, Blue | Waterproof, Reversible, Non-Slip, Foldable, Easy Cleaning and Carry for Patio, Camping, Picnic, Backyard
Unlock to view ASIN details and product titles
Price
$46.09
Rating
4.4
Reviews
1.8K
Latest month sales
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