Popcorn Microwave Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Popcorn Microwave sales on Amazon US totaled 209,400 units in July 2026 (▼ 3.5% vs. the prior month), generating an estimated $2,155,862 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.2% of unit volume and 63.4% of revenue, while a typical listing is priced at $8.80. The keyword itself pulled 44,533 Amazon queries over the same period (▲ 18.4% MoM).
Zooming out to the 12-month window ending July 2026, the popcorn microwave Top 50 moved 2,440,500 units and $27,518,956 in cumulative sales — an average of 203,375 units and $2,293,246 per month. Monthly throughput topped out at 247,900 units in December 2025 and dipped to 127,800 in May 2026, leaving the latest reading 10.2% higher than August 2025.
Popcorn Microwave Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
209.4K
▼ 3.5% MoM
Monthly Revenue 2026/07
$2.2M
▼ 9.0% MoM
Top 10 Market Share 2026/07
60.2%
Popcorn Microwave Market Share & Sales Concentration on Amazon US — July 2026
The most-sold popcorn microwave listing on Amazon US in July 2026 is ASIN B00KE1E7YA (Brand: SkinnyPop), which sold 30,000 units at $14.49 apiece — equal to 14.3% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 126,000 units and $1,367,030 in July 2026 — 60.2% of unit volume and 63.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Popcorn Microwave' on Amazon
July 2026
Is 60.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00KE1E7YA
SKINNYPOP Original, Gluten Free Popcorn Bags, .65 oz (30 Count) | Snack box, Healthy Snacks for Adults, Vegan, For School and Office, 0.65 oz, 30 Skinny Pop Individual Bags
30K
▲ 0.0%vs. prior month
$459K
latest month
12-month trend
B00819SSGK
Orville Redenbacher's Gourmet Popcorn Kernels, Original Yellow, 8 lb. | 4g fiber per serving; yellow kernels; use your hot air popper, stovetop popcorn maker, or popcorn machine; bulk pantry staple
20K
▲ 0.0%vs. prior month
$265.6K
latest month
12-month trend
B00I9VCF0U
Orville Redenbacher's Movie Theater Butter Microwave Popcorn, 3.29 Ounce Classic Bag, 24-Count | 3g fiber per serving; gluten-free; Movie Theater Butter flavor; made with 100% whole grain kernels; great for movie night
10K
▲ 11.1%vs. prior month
$126.1K
latest month
12-month trend
B00ZLUHCOQ
Act II Butter Lovers Microwave Popcorn, 2.75 oz., 3-ct Bags | 3g fiber per serving; gluten-free; Butter Lovers flavor; made with 100% whole grain kernels; great for movie night
10K
▲ 0.0%vs. prior month
$19.7K
latest month
12-month trend
B071KTKFMD
Act II Xtreme Butter Microwave Popcorn, 2.75 oz., 12-ct Bags | 3g fiber per serving; gluten-free; Xtreme Butter flavor; made with 100% whole grain kernels; great for movie night
10K
▲ 0.0%vs. prior month
$53.7K
latest month
12-month trend
B07NHV6RBQ
Pop Secret Microwave Popcorn, Movie Theater Butter, Flavor, 3.2 Oz Sharing Bags, 12 Ct
10K
▲ 25.0%vs. prior month
$49.7K
latest month
12-month trend
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Best Popcorn Microwave Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Orville Redenbacher's is the best-performing popcorn microwave brand in July 2026, moving 47,000 units across 4 ASINs for 37.3% of Top 10 volume. SkinnyPop follows with 30,000 units (23.8%), ahead of ACT II on 20,000 units (15.9%).
With 6 brands splitting the Top 10 and 77.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.67 to $14.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Orville Redenbacher's
4 ASINs in Top 10
37.3%
Units
47K
Revenue
$479.1K
Avg. price
$9.06
B00819SSGK
$13.28·★4.7·76K revsOrville Redenbacher's Gourmet Popcorn Kernels, Original Yellow, 8 lb. | 4g fiber per serving; yellow kernels; use your hot air popper, stovetop popcorn maker, or popcorn machine; bulk pantry staple
Units sold20KB00I9VCF0U
$12.92·★4.7·21.8K revsOrville Redenbacher's Movie Theater Butter Microwave Popcorn, 3.29 Ounce Classic Bag, 24-Count | 3g fiber per serving; gluten-free; Movie Theater Butter flavor; made with 100% whole grain kernels; great for movie night
Units sold10KB07WJLVK8G
$6.46·★4.6·5.7K revsOrville Redenbacher’s Popcorn Value Size, Ultimate Butter, 3.29 oz., 12-ct | 3g fiber per serving; Ultimate Butter flavor; made with 100% whole grain kernels; great for movie night & entertaining
Units sold10KB078JDZZTF
$3.58·★4.7·3.5K revsOrville Redenbacher’s Microwave Popcorn, Kettle Corn, 3.3 oz., 6-ct | 3g fiber per serving; Kettle Corn flavor; made with 100% whole grain kernels; great for movie night & entertaining
Units sold7K
SkinnyPop
1 ASIN in Top 10
23.8%
Units
30K
Revenue
$459K
Avg. price
$14.49
B00KE1E7YA
$14.49·★4.6·26.3K revsSKINNYPOP Original, Gluten Free Popcorn Bags, .65 oz (30 Count) | Snack box, Healthy Snacks for Adults, Vegan, For School and Office, 0.65 oz, 30 Skinny Pop Individual Bags
Units sold30K
ACT II
2 ASINs in Top 10
15.9%
Units
20K
Revenue
$73.4K
Avg. price
$3.67
B00ZLUHCOQ
$1.97·★4.6·10.8K revsAct II Butter Lovers Microwave Popcorn, 2.75 oz., 3-ct Bags | 3g fiber per serving; gluten-free; Butter Lovers flavor; made with 100% whole grain kernels; great for movie night
Units sold10KB071KTKFMD
$5.37·★4.6·7.2K revsAct II Xtreme Butter Microwave Popcorn, 2.75 oz., 12-ct Bags | 3g fiber per serving; gluten-free; Xtreme Butter flavor; made with 100% whole grain kernels; great for movie night
Units sold10K
Trending Popcorn Microwave Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B078JDZZTF booked 7K units at $3.58, with ▲ 16.7% MoM change. On the growth side, B01M1CJNXH leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B01AGV97UQ close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B078JDZZTF
Orville Redenbacher’s Microwave Popcorn, Kettle Corn, 3.3 oz., 6-ct | 3g fiber per serving; Kettle Corn flavor; made with 100% whole grain kernels; great for movie night & entertaining
Price
$3.58
Rating
4.7
Reviews
3.5K
Latest month sales
B01M1CJNXH
The Orginal HotPop Silicone Popcorn Maker - Microwave Popcorn Popper with Handles - Collapsible Bowl, Heat-Resistant, Easy to Clean, Ideal for Family Movie Nights, 15-Cup Capacity - Red
Price
$13.99
Rating
4.6
Reviews
35.4K
Latest month sales
B01AGV97UQ
Pop Secret Popcorn, Movie Theater Butter, 3.0 Ounce Microwave Bags, 18 Count Box
Unlock to view ASIN details and product titles
Price
$9.95
Rating
4.6
Reviews
836
Latest month sales
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