Protein Bar Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Protein Bar sales on Amazon US totaled 564,000 units in July 2026 (▼ 13.7% vs. the prior month), generating an estimated $10,635,690 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.3% of unit volume and 41.3% of revenue, while a typical listing is priced at $19.92. The keyword itself pulled 73,128 Amazon queries over the same period (▲ 5.2% MoM).
Zooming out to the 12-month window ending July 2026, the protein bar Top 50 moved 6,513,000 units and $123,169,481 in cumulative sales — an average of 542,750 units and $10,264,123 per month. Monthly throughput topped out at 653,300 units in June 2026 and dipped to 393,100 in May 2026, leaving the latest reading 0.5% higher than August 2025.
Protein Bar Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
564K
▼ 13.7% MoM
Monthly Revenue 2026/07
$10.6M
▼ 13.4% MoM
Top 10 Market Share 2026/07
44.3%
Protein Bar Market Share & Sales Concentration on Amazon US — July 2026
The most-sold protein bar listing on Amazon US in July 2026 is ASIN B00GJ82VK4 (Brand: Pure Protein), which sold 30,000 units at $16.97 apiece — equal to 5.3% of every unit tracked in this report.
The Top 10 ASINs account for 250,000 units and $4,389,000 in July 2026 — 44.3% of unit volume and 41.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Protein Bar' on Amazon
July 2026
Is 44.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00GJ82VK4
Pure Protein Chocolate Peanut Butter Protein Bars, 20g Protein, 12 Ct | 3g Sugar, 190 Calories, Low Sugar* High Protein Snack, Gluten Free
30K
▼ 25.0%vs. prior month
$465.6K
latest month
12-month trend
B00MNXGSAI
Pure Protein Chocolate Deluxe Protein Bars, 21g Protein, Gluten Free, 12 Ct | 3g Sugar, 190 Calories, Low Sugar* High Protein Snack
30K
▼ 25.0%vs. prior month
$468.3K
latest month
12-month trend
B0178ENI4K
ALOHA Organic Plant Based Protein Bar | Peanut Butter Chocolate Chip, 12 Ct | 14g Plant-Based Protein, 10g Fiber, 5g Sugar | GLP-1 & Keto Friendly, No Sucralose or Stevia | Non-GMO, Vegan & Dairy Free
30K
▲ 0.0%vs. prior month
$635.7K
latest month
12-month trend
B07J2MM23Z
Quest Nutrition Ultimate Variety Pack Protein Bars, High Protein, 12 Count | 20-21g Protein, 3-5g Net Carbs, Gluten Free, High Quality Protein, Individually Wrapped 2.12oz Bars
30K
▼ 40.0%vs. prior month
$794.7K
latest month
12-month trend
B0BCH583WK
KIND PB Banana Dark Choc Protein Breakfast Bar 6 Count, 10.58 OZ
30K
▲ 0.0%vs. prior month
$152.4K
latest month
12-month trend
B007PE7ANY
KIND Healthy Snacks Bars, Dark Chocolate Nuts & Sea Salt, Gluten Free, Low Sugar, High Fiber Snacks, 6g Protein, 12 Count
30K
▲ 50.0%vs. prior month
$354.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Protein Bar Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pure Protein is the best-performing protein bar brand in July 2026, moving 60,000 units across 2 ASINs for 24.0% of Top 10 volume. KIND follows with 60,000 units (24.0%), ahead of Quest on 50,000 units (20.0%).
With 7 brands splitting the Top 10 and 68.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.08 to $26.42, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pure Protein
2 ASINs in Top 10
24.0%
Units
60K
Revenue
$933.9K
Avg. price
$16.95
B00GJ82VK4
$16.97·★4.5·22.7K revsPure Protein Chocolate Peanut Butter Protein Bars, 20g Protein, 12 Ct | 3g Sugar, 190 Calories, Low Sugar* High Protein Snack, Gluten Free
Units sold30KB00MNXGSAI
$16.94·★4.4·15.8K revsPure Protein Chocolate Deluxe Protein Bars, 21g Protein, Gluten Free, 12 Ct | 3g Sugar, 190 Calories, Low Sugar* High Protein Snack
Units sold30K
KIND
2 ASINs in Top 10
24.0%
Units
60K
Revenue
$507.3K
Avg. price
$9.08
B0BCH583WK
$4.98·★4.6·3.8K revsKIND PB Banana Dark Choc Protein Breakfast Bar 6 Count, 10.58 OZ
Units sold30KB007PE7ANY
$13.18·★4.7·25K revsKIND Healthy Snacks Bars, Dark Chocolate Nuts & Sea Salt, Gluten Free, Low Sugar, High Fiber Snacks, 6g Protein, 12 Count
Units sold30K
Quest
2 ASINs in Top 10
20.0%
Units
50K
Revenue
$1.3M
Avg. price
$26.42
B07J2MM23Z
$26.49·★4.3·11.4K revsQuest Nutrition Ultimate Variety Pack Protein Bars, High Protein, 12 Count | 20-21g Protein, 3-5g Net Carbs, Gluten Free, High Quality Protein, Individually Wrapped 2.12oz Bars
Units sold30KB00DLDH1N2
$26.36·★4.4·20.7K revsQuest Nutrition Chocolate Chip Cookie Dough Protein Bars, High Protein, Low Carb, Gluten Free, Keto Friendly, 12 Count | 21g Protein, 12g Fiber, 4g Net Carbs, Gluten Free, High Quality Protein, Soft and Chewy, Individually Wrapped 2.12oz Bars
Units sold20K
Trending Protein Bar Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B09PYB4MQS leads positive momentum with ▲ 3233.3% MoM growth on 10K units, with B0DZXJ7LJG close behind at ▲ 300.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09PYB4MQS
Barebells Protein Bars Variety Pack - 12 Count, 1.9oz Bars - Protein Snacks with 20g of High Protein - Chocolate Protein Bar with 1g of Total Sugars - Perfect on The Go Protein Snack & Breakfast Bars
Price
$32.49
Rating
4.5
Reviews
4.3K
Latest month sales
B0DZXJ7LJG
CLIF BUILDERS Protein Bars, OREO-Flavored, 20g Protein, 12ct | 20g Plant Based Protein, No Artificial Sweeteners, Gluten Free, Non-GMO, Low Glycemic, No High Fructose Corn Syrup
Price
$17.00
Rating
4.3
Reviews
1.1K
Latest month sales
B0D6RW9X3B
Legendary Foods High Protein Pastry, Chocolate, Low Carb/Low Sugar Snack | Protein Pastry, Keto Snack, Frosted Breakfast Tart, High Protein Keto Treats, Healthy Snacks for Adults & Kids
Unlock to view ASIN details and product titles
Price
$26.99
Rating
4.2
Reviews
782
Latest month sales
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