Plug Ins Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Plug Ins sales on Amazon US totaled 573,000 units in July 2026 (▼ 4.8% vs. the prior month), generating an estimated $8,235,980 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.1% of unit volume and 44.6% of revenue, while a typical listing is priced at $14.42. The keyword itself pulled 15,884 Amazon queries over the same period (▲ 2.5% MoM).
Zooming out to the 12-month window ending July 2026, the plug ins Top 50 moved 5,286,400 units and $79,320,178 in cumulative sales — an average of 440,533 units and $6,610,015 per month. Monthly throughput topped out at 602,000 units in June 2026 and dipped to 269,000 in May 2026, leaving the latest reading 12.8% higher than August 2025.
Plug Ins Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
573K
▼ 4.8% MoM
Monthly Revenue 2026/07
$8.2M
▼ 8.5% MoM
Top 10 Market Share 2026/07
47.1%
Plug Ins Market Share & Sales Concentration on Amazon US — July 2026
The most-sold plug ins listing on Amazon US in July 2026 is ASIN B07T869RNY (Brand: ZEVO), which sold 100,000 units at $19.97 apiece — equal to 17.5% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 270,000 units and $3,672,900 in July 2026 — 47.1% of unit volume and 44.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Plug Ins' on Amazon
July 2026
Is 47.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07T869RNY
Zevo Flying Insect Trap for Fruit Flies & Gnats, 1 Plug-in Base & 1 Refills | Catches Fruit Flies & Gnats Near Fruit Bowls & Trash Bins, Spray-Free, Odor-Free, Blue & UV Light Trap, Safe for Kids & Pets*
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B09S4T74JD
Febreze Bathroom Air Freshener Odor-Fighting for Small Spaces Scented Plug In Alternative Long-Lasting for Home and Bathroom and Kitchen Closet Air Fresheners, Linen & Sky Scent, 4 Count
30K
▼ 25.0%vs. prior month
$239.4K
latest month
12-month trend
B08492F6Y9
Febreze Plug-In Air Freshener, Odor-Fighting Scented Oil Refill, Air Fresheners for Home, Bathroom and Kitchen, Long Lasting, Gain Original Scent, 0.87oz Refills, Blue and Green, 3 Count
30K
▲ 0.0%vs. prior month
$272.1K
latest month
12-month trend
B08492PZ8Y
Febreze Plug-In Air Freshener, Odor-Fighting Scented Oil Refill, Air Fresheners for Home and Bathroom and Kitchen, Long Lasting for Strong Odors, Linen & Sky Scent, 0.87oz Refills, 3 Count (Pack of 1)
30K
▲ 50.0%vs. prior month
$263.4K
latest month
12-month trend
B00QIT9K94
Air Wick Plug In Scented Oil Warmer, White Gadget,1 count | Includes one white Air Wick plug-in scented oil warmer Gadget, Home Air Freshener Device , Room Fresheners for Home.
20K
▲ 100.0%vs. prior month
$39.6K
latest month
12-month trend
B07QPRV62S
Air Wick Plug In Refills, Lavender & Chamomile, Essential Oils,10 count | A 10-count Lavender & Chamomile plug-in air freshener refill pack, infused with essential oils. Air Wick air fresheners.
20K
▼ 33.3%vs. prior month
$445K
latest month
12-month trend
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Best Plug Ins Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ZEVO is the best-performing plug ins brand in July 2026, moving 100,000 units across 1 ASIN for 37.0% of Top 10 volume. Febreze follows with 100,000 units (37.0%), ahead of Air Wick on 50,000 units (18.5%).
With 4 brands splitting the Top 10 and 92.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.50 to $19.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ZEVO
1 ASIN in Top 10
37.0%
Units
100K
Revenue
$1.8M
Avg. price
$19.97
B07T869RNY
$19.97·★4.2·55.2K revsZevo Flying Insect Trap for Fruit Flies & Gnats, 1 Plug-in Base & 1 Refills | Catches Fruit Flies & Gnats Near Fruit Bowls & Trash Bins, Spray-Free, Odor-Free, Blue & UV Light Trap, Safe for Kids & Pets*
Units sold100K
Febreze
4 ASINs in Top 10
37.0%
Units
100K
Revenue
$932.2K
Avg. price
$10.50
B09S4T74JD
$9.84·★4.4·57.8K revsFebreze Bathroom Air Freshener Odor-Fighting for Small Spaces Scented Plug In Alternative Long-Lasting for Home and Bathroom and Kitchen Closet Air Fresheners, Linen & Sky Scent, 4 Count
Units sold30KB08492F6Y9
$8.09·★4.7·53K revsFebreze Plug-In Air Freshener, Odor-Fighting Scented Oil Refill, Air Fresheners for Home, Bathroom and Kitchen, Long Lasting, Gain Original Scent, 0.87oz Refills, Blue and Green, 3 Count
Units sold30KB08492PZ8Y
$8.09·★4.7·97.4K revsFebreze Plug-In Air Freshener, Odor-Fighting Scented Oil Refill, Air Fresheners for Home and Bathroom and Kitchen, Long Lasting for Strong Odors, Linen & Sky Scent, 0.87oz Refills, 3 Count (Pack of 1)
Units sold30KB0D9C5FPP8
$15.96·★4.6·9.1K revsFebreze Plug Scent Booster Starter Kit – Air Freshener, Oil Diffuser, Continuous Scent Device, Includes 2 Gain Refills
Units sold10K
Air Wick
3 ASINs in Top 10
18.5%
Units
50K
Revenue
$653.9K
Avg. price
$13.73
B00QIT9K94
$1.98·★4.6·14.8K revsAir Wick Plug In Scented Oil Warmer, White Gadget,1 count | Includes one white Air Wick plug-in scented oil warmer Gadget, Home Air Freshener Device , Room Fresheners for Home.
Units sold20KB07QPRV62S
$22.22·★4.7·44.1K revsAir Wick Plug In Refills, Lavender & Chamomile, Essential Oils,10 count | A 10-count Lavender & Chamomile plug-in air freshener refill pack, infused with essential oils. Air Wick air fresheners.
Units sold20KB07QLQ3QP4
$16.99·★4.5·20.4K revsAir Wick Plug in Starter Kit, Lavender & Chamomile, 2 Warmers & 6 refills | Lavender & Chamomile plug in air freshener Starter Kit infused with essential oils. 2 warmers & 6 refills, Air Freshener
Units sold10K
Trending Plug Ins Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0D9C5FPP8 booked 10K units at $15.96, with ▲ 66.7% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D9C5FPP8
Febreze Plug Scent Booster Starter Kit – Air Freshener, Oil Diffuser, Continuous Scent Device, Includes 2 Gain Refills
Price
$15.96
Rating
4.6
Reviews
9.1K
Latest month sales
B07G3YXPXQ
Glade PlugIns Air Freshener Refills, Clean Linen, 5 Count | 0.67 fl oz Each, Includes 5 Refills, Scented and Essential Oils for Home and Bathroom Use, Fits Glade PlugIn Warmer
Price
$11.98
Rating
4.7
Reviews
70.4K
Latest month sales
B07QLQ3QP4
Air Wick Plug in Starter Kit, Lavender & Chamomile, 2 Warmers & 6 refills | Lavender & Chamomile plug in air freshener Starter Kit infused with essential oils. 2 warmers & 6 refills, Air Freshener
Unlock to view ASIN details and product titles
Price
$16.99
Rating
4.5
Reviews
20.4K
Latest month sales
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