Room Deodorizer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Room Deodorizer sales on Amazon US totaled 777,000 units in July 2026 (▼ 6.3% vs. the prior month), generating an estimated $11,228,200 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.0% of unit volume and 48.1% of revenue, while a typical listing is priced at $14.42. The keyword itself pulled 26,096 Amazon queries over the same period (▲ 12.4% MoM).
Zooming out to the 12-month window ending July 2026, the room deodorizer Top 50 moved 6,853,550 units and $108,063,674 in cumulative sales — an average of 571,129 units and $9,005,306 per month. Monthly throughput topped out at 829,000 units in June 2026 and dipped to 366,000 in May 2026, leaving the latest reading 32.8% higher than August 2025.
Room Deodorizer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
777K
▼ 6.3% MoM
Monthly Revenue 2026/07
$11.2M
▼ 11.8% MoM
Top 10 Market Share 2026/07
45.0%
Room Deodorizer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold room deodorizer listing on Amazon US in July 2026 is ASIN B09GTRVJQM (Brand: Levoit), which sold 50,000 units at $44.99 apiece — equal to 6.4% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 350,000 units and $5,404,600 in July 2026 — 45.0% of unit volume and 48.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Room Deodorizer' on Amazon
July 2026
Is 45.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09GTRVJQM
Levoit Air Purifiers for Bedroom Home Pets Dorm Room, Small Air Purifiers | Filter Cleaner with Fragrance Sponge, Filters Smoke, Allergens, Pet Dander, Odor, Dust, Office, Desktop, Core Mini-P, White
50K
▼ 28.6%vs. prior month
$2.2M
latest month
12-month trend
B0GNB7LFG1
Febreze Trash Can Odor Fighter, Can Air Freshener, Stick-On Deodorizer for Garbage Cans, Diaper Pails, Works with Scented Bags, Fresh Lemon and Linen & Sky Scents, 2 Holders + 2 Refills
40K
▼ 20.0%vs. prior month
$475.2K
latest month
12-month trend
B01DCG0GPC
Lysol Disinfectant Spray, Sanitizer, Crisp Linen, 19 oz, 2 Pack | Multi-Surface Disinfecting & Sanitizing Antibacterial Room Spray, Deodorizer Spray, Home & Bathroom Cleaning Supplies
40K
▲ 0.0%vs. prior month
$446.8K
latest month
12-month trend
B0FXHBJFFX
Febreze Air Mist, Air Freshener, Odor Fighting Room Spray, Deodorizer for Home Bathroom Kitchen Office Apartment, Soothe & Restore, Refresh & Energize, Romance & Desire Variety Pack, 8.1oz (Pack of 3)
40K
▲ 33.3%vs. prior month
$188.8K
latest month
12-month trend
B09QXVTB18
DampRid Lavender Vanilla Hanging Moisture Absorber, 16 oz., 3 Pack - Eliminates Musty Odors for Fresher, Cleaner Air, Ideal Moisture Absorbers for Closet, Blue, Small
30K
▲ 0.0%vs. prior month
$371.4K
latest month
12-month trend
B09S4T74JD
Febreze Bathroom Air Freshener Odor-Fighting for Small Spaces Scented Plug In Alternative Long-Lasting for Home and Bathroom and Kitchen Closet Air Fresheners, Linen & Sky Scent, 4 Count
30K
▼ 25.0%vs. prior month
$239.4K
latest month
12-month trend
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Best Room Deodorizer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Febreze is the best-performing room deodorizer brand in July 2026, moving 170,000 units across 5 ASINs for 48.6% of Top 10 volume. Levoit follows with 50,000 units (14.3%), ahead of Lysol on 40,000 units (11.4%).
With 6 brands splitting the Top 10 and 74.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.79 to $44.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Febreze
5 ASINs in Top 10
48.6%
Units
170K
Revenue
$1.4M
Avg. price
$9.79
B0GNB7LFG1
$12.42·★4.5·3K revsFebreze Trash Can Odor Fighter, Can Air Freshener, Stick-On Deodorizer for Garbage Cans, Diaper Pails, Works with Scented Bags, Fresh Lemon and Linen & Sky Scents, 2 Holders + 2 Refills
Units sold40KB0FXHBJFFX
$10.32·★4.8·2.1K revsFebreze Air Mist, Air Freshener, Odor Fighting Room Spray, Deodorizer for Home Bathroom Kitchen Office Apartment, Soothe & Restore, Refresh & Energize, Romance & Desire Variety Pack, 8.1oz (Pack of 3)
Units sold40KB09S4T74JD
$9.84·★4.4·57.7K revsFebreze Bathroom Air Freshener Odor-Fighting for Small Spaces Scented Plug In Alternative Long-Lasting for Home and Bathroom and Kitchen Closet Air Fresheners, Linen & Sky Scent, 4 Count
Units sold30KB08492F6Y9
$8.29·★4.7·52.9K revsFebreze Plug-In Air Freshener, Odor-Fighting Scented Oil Refill, Air Fresheners for Home, Bathroom and Kitchen, Long Lasting, Gain Original Scent, 0.87oz Refills, Blue and Green, 3 Count
Units sold30KB08492PZ8Y
$8.09·★4.7·97.3K revsFebreze Plug-In Air Freshener, Odor-Fighting Scented Oil Refill, Air Fresheners for Home and Bathroom and Kitchen, Long Lasting for Strong Odors, Linen & Sky Scent, 0.87oz Refills, 3 Count (Pack of 1)
Units sold30K
Levoit
1 ASIN in Top 10
14.3%
Units
50K
Revenue
$2.2M
Avg. price
$44.99
B09GTRVJQM
$44.99·★4.6·45.2K revsLevoit Air Purifiers for Bedroom Home Pets Dorm Room, Small Air Purifiers | Filter Cleaner with Fragrance Sponge, Filters Smoke, Allergens, Pet Dander, Odor, Dust, Office, Desktop, Core Mini-P, White
Units sold50K
Lysol
1 ASIN in Top 10
11.4%
Units
40K
Revenue
$446.8K
Avg. price
$13.47
B01DCG0GPC
$13.47·★4.8·70.6K revsLysol Disinfectant Spray, Sanitizer, Crisp Linen, 19 oz, 2 Pack | Multi-Surface Disinfecting & Sanitizing Antibacterial Room Spray, Deodorizer Spray, Home & Bathroom Cleaning Supplies
Units sold40K
Trending Room Deodorizer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B08492PZ8Y booked 30K units at $8.09, with ▲ 50.0% MoM change. On the growth side, B0FXHG18FB leads positive momentum with ▲ 400.0% MoM growth on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08492PZ8Y
Febreze Plug-In Air Freshener, Odor-Fighting Scented Oil Refill, Air Fresheners for Home and Bathroom and Kitchen, Long Lasting for Strong Odors, Linen & Sky Scent, 0.87oz Refills, 3 Count (Pack of 1)
Price
$8.09
Rating
4.7
Reviews
97.3K
Latest month sales
B0DY4S3HP2
VOOPNU Air Purifiers for Home, High Efficiency Filter Up to 1076 Ft², White | for Pet Hair, Odors, Pollen, Smoke, Compact Air Cleaner with 3 Speeds, Timer, Aroma 22 dB Quiet 360°Intake, DH-JH12
Price
$26.99
Rating
4.4
Reviews
4.6K
Latest month sales
B0FXHG18FB
Febreze Air Mist, Air Freshener Spray, Odor Fighting Room Spray, Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom, Heavy Duty Crisp Clean Scent, 8.1oz (Pack of 3)
Unlock to view ASIN details and product titles
Price
$11.91
Rating
4.7
Reviews
1.1K
Latest month sales
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