Febreze Plug In Refills Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Febreze Plug In Refills sales on Amazon US totaled 407,000 units in July 2026 (▼ 5.2% vs. the prior month), generating an estimated $5,357,910 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.1% of unit volume and 43.2% of revenue, while a typical listing is priced at $13.87. The keyword itself pulled 59,431 Amazon queries over the same period (▲ 15.8% MoM).
Zooming out to the 12-month window ending July 2026, the febreze plug in refills Top 50 moved 3,761,950 units and $52,034,503 in cumulative sales — an average of 313,496 units and $4,336,209 per month. Monthly throughput topped out at 429,200 units in June 2026 and dipped to 199,600 in May 2026, leaving the latest reading 32.5% higher than August 2025.
Febreze Plug In Refills Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
407K
▼ 5.2% MoM
Monthly Revenue 2026/07
$5.4M
▼ 6.3% MoM
Top 10 Market Share 2026/07
49.1%
Febreze Plug In Refills Market Share & Sales Concentration on Amazon US — July 2026
The most-sold febreze plug in refills listing on Amazon US in July 2026 is ASIN B0GNB7LFG1 (Brand: Febreze), which sold 40,000 units at $12.39 apiece — equal to 9.8% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $2,314,400 in July 2026 — 49.1% of unit volume and 43.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Febreze Plug In Refills' on Amazon
July 2026
Is 49.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GNB7LFG1
Febreze Trash Can Odor Fighter, Can Air Freshener, Stick-On Deodorizer for Garbage Cans, Diaper Pails, Works with Scented Bags, Fresh Lemon and Linen & Sky Scents, 2 Holders + 2 Refills
40K
▼ 20.0%vs. prior month
$475.2K
latest month
12-month trend
B09S4T74JD
Febreze Bathroom Air Freshener Odor-Fighting for Small Spaces Scented Plug In Alternative Long-Lasting for Home and Bathroom and Kitchen Closet Air Fresheners, Linen & Sky Scent, 4 Count
30K
▼ 25.0%vs. prior month
$239.4K
latest month
12-month trend
B08492F6Y9
Febreze Plug-In Air Freshener, Odor-Fighting Scented Oil Refill, Air Fresheners for Home, Bathroom and Kitchen, Long Lasting, Gain Original Scent, 0.87oz Refills, Blue and Green, 3 Count
30K
▲ 0.0%vs. prior month
$272.1K
latest month
12-month trend
B08492PZ8Y
Febreze Plug-In Air Freshener, Odor-Fighting Scented Oil Refill, Air Fresheners for Home and Bathroom and Kitchen, Long Lasting for Strong Odors, Linen & Sky Scent, 0.87oz Refills, 3 Count (Pack of 1)
30K
▲ 50.0%vs. prior month
$263.4K
latest month
12-month trend
B07QPRV62S
Air Wick Plug In Refills, Lavender & Chamomile, Essential Oils,10 count | A 10-count Lavender & Chamomile plug-in air freshener refill pack, infused with essential oils. Air Wick air fresheners.
20K
▼ 33.3%vs. prior month
$445K
latest month
12-month trend
B0D9C5FPP8
Febreze Plug Scent Booster Starter Kit – Air Freshener, Oil Diffuser, Continuous Scent Device, Includes 2 Gain Refills
10K
▲ 66.7%vs. prior month
$157.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Febreze Plug In Refills Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Febreze is the best-performing febreze plug in refills brand in July 2026, moving 180,000 units across 9 ASINs for 90.0% of Top 10 volume. Air Wick follows with 20,000 units (10.0%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.11 to $21.79, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Febreze
9 ASINs in Top 10
90.0%
Units
180K
Revenue
$1.9M
Avg. price
$12.11
B0GNB7LFG1
$12.39·★4.5·2.8K revsFebreze Trash Can Odor Fighter, Can Air Freshener, Stick-On Deodorizer for Garbage Cans, Diaper Pails, Works with Scented Bags, Fresh Lemon and Linen & Sky Scents, 2 Holders + 2 Refills
Units sold40KB09S4T74JD
$9.84·★4.4·57.6K revsFebreze Bathroom Air Freshener Odor-Fighting for Small Spaces Scented Plug In Alternative Long-Lasting for Home and Bathroom and Kitchen Closet Air Fresheners, Linen & Sky Scent, 4 Count
Units sold30KB08492F6Y9
$12.94·★4.7·52.9K revsFebreze Plug-In Air Freshener, Odor-Fighting Scented Oil Refill, Air Fresheners for Home, Bathroom and Kitchen, Long Lasting, Gain Original Scent, 0.87oz Refills, Blue and Green, 3 Count
Units sold30KB08492PZ8Y
$12.94·★4.7·97.3K revsFebreze Plug-In Air Freshener, Odor-Fighting Scented Oil Refill, Air Fresheners for Home and Bathroom and Kitchen, Long Lasting for Strong Odors, Linen & Sky Scent, 0.87oz Refills, 3 Count (Pack of 1)
Units sold30KB0D9C5FPP8
$15.96·★4.6·6K revsFebreze Plug Scent Booster Starter Kit – Air Freshener, Oil Diffuser, Continuous Scent Device, Includes 2 Gain Refills
Units sold10KB08492LXZP
$12.99·★4.7·15.7K revsFebreze Plug in Air Freshener, Odor-Fighting Scented Oil Refill, Air Fresheners for Home and Bathroom and Kitchen, Long Lasting for Strong Odors, Hawaiian Aloha Scent, 0.87oz Refills, 3 Count
Units sold10KB08PXBRJ1K
$10.98·★4.7·22.4K revsFebreze Plug In Air Freshener, Odor-Fighting Scented Oil Refill, Air Fresheners for Home and Bathroom and Kitchen, Long Lasting for Strong Odors, Ocean Scent, 0.87oz Refills, 3 Count
Units sold10KB08PXMMSMM
$12.94·★4.7·97.3K revsFebreze, Odor-Fighting Fade Defy Plug Air Freshener Refill, Bora Bora, 0.87 Fl Oz
Units sold10KB09S4TG3QQ
$7.99·★4.5·9.5K revsFebreze Bathroom Air Freshener, Odor-Fighting, Plug in Alternative, White, Air Fresheners for Small Spaces in Home, Bathroom, Kitchen, & Closet, Pet & Litter Box Odor Fighter, Gain Original Scent, 4ct
Units sold10K
Air Wick
1 ASIN in Top 10
10.0%
Units
20K
Revenue
$445K
Avg. price
$21.79
B07QPRV62S
$21.79·★4.7·44.1K revsAir Wick Plug In Refills, Lavender & Chamomile, Essential Oils,10 count | A 10-count Lavender & Chamomile plug-in air freshener refill pack, infused with essential oils. Air Wick air fresheners.
Units sold20K
Trending Febreze Plug In Refills Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0D9C5FPP8 booked 10K units at $15.96, with ▲ 66.7% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D9C5FPP8
Febreze Plug Scent Booster Starter Kit – Air Freshener, Oil Diffuser, Continuous Scent Device, Includes 2 Gain Refills
Price
$15.96
Rating
4.6
Reviews
6K
Latest month sales
B08PXBRJ1K
Febreze Plug In Air Freshener, Odor-Fighting Scented Oil Refill, Air Fresheners for Home and Bathroom and Kitchen, Long Lasting for Strong Odors, Ocean Scent, 0.87oz Refills, 3 Count
Price
$10.98
Rating
4.7
Reviews
22.4K
Latest month sales
B09S4TG3QQ
Febreze Bathroom Air Freshener, Odor-Fighting, Plug in Alternative, White, Air Fresheners for Small Spaces in Home, Bathroom, Kitchen, & Closet, Pet & Litter Box Odor Fighter, Gain Original Scent, 4ct
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.5
Reviews
9.5K
Latest month sales
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