Plug In Refills Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Febreze is the best-performing plug in refills brand in July 2026, moving 80,000 units across 4 ASINs for 57.1% of Top 10 volume. Air Wick follows with 40,000 units (28.6%), ahead of Glade on 20,000 units (14.3%).

With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.45 to $23.24, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0D9C5FPP8 booked 10K units at $15.96, with ▲ 66.7% MoM change. On the growth side, B08N2HDXVL leads positive momentum with ▲ 400.0% MoM growth on 5K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.