Personalized Pens Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Personalized Pens sales on Amazon US totaled 49,100 units in July 2026 (▲ 6.0% vs. the prior month), generating an estimated $621,361 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 90.2% of unit volume and 84.0% of revenue, while a typical listing is priced at $23.04. The keyword itself pulled 20,471 Amazon queries over the same period (▲ 12.9% MoM).
Zooming out to the 12-month window ending July 2026, the personalized pens Top 50 moved 697,200 units and $7,847,358 in cumulative sales — an average of 58,100 units and $653,946 per month. Monthly throughput topped out at 104,050 units in December 2025 and dipped to 44,150 in May 2026, leaving the latest reading 27.1% lower than August 2025.
Personalized Pens Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
49.1K
▲ 6.0% MoM
Monthly Revenue 2026/07
$621.4K
▲ 11.5% MoM
Top 10 Market Share 2026/07
90.2%
Personalized Pens Market Share & Sales Concentration on Amazon US — July 2026
The most-sold personalized pens listing on Amazon US in July 2026 is ASIN B0C9W8DD9S (Brand: Ddaowanx), which sold 20,000 units at $7.99 apiece — equal to 40.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 44,300 units and $522,067 in July 2026 — 90.2% of unit volume and 84.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Personalized Pens' on Amazon
July 2026









Is 90.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0C9W8DD9S
Ddaowanx Gel Pens,6 Pcs 0.5mm Retractable Quick Dry Black Ink Pens | Fine Point Smooth Writing Pens for Nurses,Teachers,Cute Stationery Office&School Supplies,Gifts for Women
20K
▲ 0.0%vs. prior month
$170.8K
latest month
12-month trend

B0C73JDN4S
Linbsunne Ballpoint Pens Black Medium Point 1mm Pen with Super Soft Grip Ball Point Pen for Men Women Retractable Pens (gold-12 pcs)
10K
▲ 0.0%vs. prior month
$88.6K
latest month
12-month trend

B0FMKQKK1D
ARTISTRO 100 Acrylic Dual-Tip Glass Marker Pens for Wine Glasses | Brush + Fine Tips Vibrant Dual Tip Paint Pens for Party Charms, DIY, Craft - Art and Craft Supplies for Adults, Teens, Kids
5K
▲ 400.0%vs. prior month
$129.9K
latest month
12-month trend

B0F9P59Z85
Black Pens Bulk 50 Pack 1.0mm Ballpoint Pen for Smooth Writing | Medium Point No Bleed Retractable Black Ink Click Pens for Office School College Work, Servers Teachers (Black)
3K
▲ 0.0%vs. prior month
$54K
latest month
12-month trend

B0CT8LML8B
Actsun Funny Pens - 12 Pack Fine Point Smooth Writing Pens with Inspirational Tips, Black Ink, Touch Stylus Screens, Motivational Gift for Office & Desk Accessories
2K
▲ 0.0%vs. prior month
$13.8K
latest month
12-month trend

B08D1QR4XQ
Sharpie S-Gel, Gel Ink Pens, Medium Point (0.7mm), Sleek Metal Barrel, Champagne, Black Ink, 4 Count - Drawing, Journaling, Writing, School, Teacher Supplies
1K
▲ 11.1%vs. prior month
$17.9K
latest month
12-month trend
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Best Personalized Pens Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ddaowanx is the best-performing personalized pens brand in July 2026, moving 20,000 units across 1 ASIN for 45.1% of Top 10 volume. Linbsunne follows with 10,000 units (22.6%), ahead of ARTISTRO on 5,000 units (11.3%).
With 10 brands splitting the Top 10 and 79.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $25.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ddaowanx
1 ASIN in Top 10
45.1%
Units
20K
Revenue
$170.8K
Avg. price
$7.99

B0C9W8DD9S
$7.99·★4.6·9.2K revsDdaowanx Gel Pens,6 Pcs 0.5mm Retractable Quick Dry Black Ink Pens | Fine Point Smooth Writing Pens for Nurses,Teachers,Cute Stationery Office&School Supplies,Gifts for Women
Units sold20K
Linbsunne
1 ASIN in Top 10
22.6%
Units
10K
Revenue
$88.6K
Avg. price
$8.49

B0C73JDN4S
$8.49·★4.8·7.5K revsLinbsunne Ballpoint Pens Black Medium Point 1mm Pen with Super Soft Grip Ball Point Pen for Men Women Retractable Pens (gold-12 pcs)
Units sold10K
ARTISTRO
1 ASIN in Top 10
11.3%
Units
5K
Revenue
$129.9K
Avg. price
$25.99

B0FMKQKK1D
$25.99·★4.5·4.9K revsARTISTRO 100 Acrylic Dual-Tip Glass Marker Pens for Wine Glasses | Brush + Fine Tips Vibrant Dual Tip Paint Pens for Party Charms, DIY, Craft - Art and Craft Supplies for Adults, Teens, Kids
Units sold5K
Trending Personalized Pens Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FMKQKK1D leads positive momentum with ▲ 400.0% MoM growth on 5K units, with B0DDJ5DFTH close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B0FMKQKK1D
ARTISTRO 100 Acrylic Dual-Tip Glass Marker Pens for Wine Glasses | Brush + Fine Tips Vibrant Dual Tip Paint Pens for Party Charms, DIY, Craft - Art and Craft Supplies for Adults, Teens, Kids
Price
$25.99
Rating
4.5
Reviews
4.9K
Latest month sales

B0DDJ5DFTH
Custom Pens Bulk, Personalized Design Text, Logo, with Stylus Tip, Black Ink, Suitable for Corporate, Parties and Events
Price
$10.78
Rating
4.6
Reviews
425
Latest month sales

B0FH4YC68X
Personalized Bulk Custom Pens with Name & Logo - Promotional, Events, Business Gifts (10-1000 Pcs)
Unlock to view ASIN details and product titles
Price
$12.95
Rating
4.6
Reviews
89
Latest month sales
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