Personalized Pens Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Personalized Pens sales on Amazon US totaled 49,100 units in July 2026 (▲ 6.0% vs. the prior month), generating an estimated $621,361 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 90.2% of unit volume and 84.0% of revenue, while a typical listing is priced at $23.04. The keyword itself pulled 20,471 Amazon queries over the same period (▲ 12.9% MoM).

Zooming out to the 12-month window ending July 2026, the personalized pens Top 50 moved 697,200 units and $7,847,358 in cumulative sales — an average of 58,100 units and $653,946 per month. Monthly throughput topped out at 104,050 units in December 2025 and dipped to 44,150 in May 2026, leaving the latest reading 27.1% lower than August 2025.

697.2KTotal units sold · Last 12 months
$7.8MTotal revenue · Last 12 months
20.5K▲ 12.9% MoM
Monthly search volume
$23.04Avg. price · July 2026

Personalized Pens Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales67.3K
Revenue$660.5K

2025/09

Sales46.8K
Revenue$493.4K

2025/10

Sales48.3K
Revenue$509.6K

2025/11

Sales70.5K
Revenue$722.7K

2025/12

Sales104K
Revenue$1.3M

2026/01

Sales57.4K
Revenue$622.8K

2026/02

Sales57.1K
Revenue$613.4K

2026/03

Sales57K
Revenue$603.3K

2026/04

Sales49.1K
Revenue$577.5K

2026/05

Sales44.1K
Revenue$534.9K

2026/06

Sales46.3K
Revenue$557.4K
49.1K

2026/07

Sales49.1K
Revenue$621.4K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

49.1K

▲ 6.0% MoM

Monthly Revenue 2026/07

$621.4K

▲ 11.5% MoM

Top 10 Market Share 2026/07

90.2%

See the Top 10 ASINs driving 90.2% of sales

Personalized Pens Market Share & Sales Concentration on Amazon US — July 2026

The most-sold personalized pens listing on Amazon US in July 2026 is ASIN B0C9W8DD9S (Brand: Ddaowanx), which sold 20,000 units at $7.99 apiece — equal to 40.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.

The Top 10 ASINs account for 44,300 units and $522,067 in July 2026 — 90.2% of unit volume and 84.0% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Personalized Pens' on Amazon

July 2026
ASINSIGHT Logo
90.2% Volume Share 44.3K units sold
84.0% Revenue Share $522.1K estimated
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Top 5 Volume Share breakdown

B0C9W8DD9S 40.7%
B0C73JDN4S 20.4%
B0FMKQKK1D 10.2%
B0F9P59Z85 6.1%
B0CT8LML8B 4.1%
Others 18.5%
#1
Ddaowanx Gel Pens,6 Pcs 0.5mm Retractable Quick Dry Black Ink Pens | Fine Point Smooth Writing Pens for Nurses,Teachers,Cute Stationery Office&School Supplies,Gifts for Women

B0C9W8DD9S

Ddaowanx Gel Pens,6 Pcs 0.5mm Retractable Quick Dry Black Ink Pens | Fine Point Smooth Writing Pens for Nurses,Teachers,Cute Stationery Office&School Supplies,Gifts for Women

$7.99·★ 4.6·9.2K reviews
Monthly Sales

20K

▲ 0.0%

vs. prior month

Revenue

$170.8K

latest month

Monthly Trend

12-month trend

#2
Linbsunne Ballpoint Pens Black Medium Point 1mm Pen with Super Soft Grip Ball Point Pen for Men Women Retractable Pens (gold-12 pcs)

B0C73JDN4S

Linbsunne Ballpoint Pens Black Medium Point 1mm Pen with Super Soft Grip Ball Point Pen for Men Women Retractable Pens (gold-12 pcs)

$8.49·★ 4.8·7.5K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$88.6K

latest month

Monthly Trend

12-month trend

#3
ARTISTRO 100 Acrylic Dual-Tip Glass Marker Pens for Wine Glasses | Brush + Fine Tips Vibrant Dual Tip Paint Pens for Party Charms, DIY, Craft - Art and Craft Supplies for Adults, Teens, Kids

B0FMKQKK1D

ARTISTRO 100 Acrylic Dual-Tip Glass Marker Pens for Wine Glasses | Brush + Fine Tips Vibrant Dual Tip Paint Pens for Party Charms, DIY, Craft - Art and Craft Supplies for Adults, Teens, Kids

$25.99·★ 4.5·4.9K reviews
Monthly Sales

5K

▲ 400.0%

vs. prior month

Revenue

$129.9K

latest month

Monthly Trend

12-month trend

#4
Black Pens Bulk 50 Pack 1.0mm Ballpoint Pen for Smooth Writing | Medium Point No Bleed Retractable Black Ink Click Pens for Office School College Work, Servers Teachers (Black)

B0F9P59Z85

Black Pens Bulk 50 Pack 1.0mm Ballpoint Pen for Smooth Writing | Medium Point No Bleed Retractable Black Ink Click Pens for Office School College Work, Servers Teachers (Black)

$16.19·★ 4.6·376 reviews
Monthly Sales

3K

▲ 0.0%

vs. prior month

Revenue

$54K

latest month

Monthly Trend

12-month trend

#5
Actsun Funny Pens - 12 Pack Fine Point Smooth Writing Pens with Inspirational Tips, Black Ink, Touch Stylus Screens, Motivational Gift for Office & Desk Accessories

B0CT8LML8B

Actsun Funny Pens - 12 Pack Fine Point Smooth Writing Pens with Inspirational Tips, Black Ink, Touch Stylus Screens, Motivational Gift for Office & Desk Accessories

$6.02·★ 4.7·1.8K reviews
Monthly Sales

2K

▲ 0.0%

vs. prior month

Revenue

$13.8K

latest month

Monthly Trend

12-month trend

#6
Sharpie S-Gel, Gel Ink Pens, Medium Point (0.7mm), Sleek Metal Barrel, Champagne, Black Ink, 4 Count - Drawing, Journaling, Writing, School, Teacher Supplies

B08D1QR4XQ

Sharpie S-Gel, Gel Ink Pens, Medium Point (0.7mm), Sleek Metal Barrel, Champagne, Black Ink, 4 Count - Drawing, Journaling, Writing, School, Teacher Supplies

$16.45·★ 4.8·10.4K reviews
Monthly Sales

1K

▲ 11.1%

vs. prior month

Revenue

$17.9K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Personalized Pens Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Ddaowanx is the best-performing personalized pens brand in July 2026, moving 20,000 units across 1 ASIN for 45.1% of Top 10 volume. Linbsunne follows with 10,000 units (22.6%), ahead of ARTISTRO on 5,000 units (11.3%).

With 10 brands splitting the Top 10 and 79.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $25.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

45.1%
22.6%
11.3%
21.0%
Ddaowanx
Linbsunne
ARTISTRO
Other brands
1

Ddaowanx

1 ASIN in Top 10

45.1%

Units

20K

Revenue

$170.8K

Avg. price

$7.99

  • Ddaowanx Gel Pens,6 Pcs 0.5mm Retractable Quick Dry Black Ink Pens | Fine Point Smooth Writing Pens for Nurses,Teachers,Cute Stationery Office&School Supplies,Gifts for Women

    B0C9W8DD9S

    $7.99·★4.6·9.2K revs

    Ddaowanx Gel Pens,6 Pcs 0.5mm Retractable Quick Dry Black Ink Pens | Fine Point Smooth Writing Pens for Nurses,Teachers,Cute Stationery Office&School Supplies,Gifts for Women

    Units sold20K
2

Linbsunne

1 ASIN in Top 10

22.6%

Units

10K

Revenue

$88.6K

Avg. price

$8.49

  • Linbsunne Ballpoint Pens Black Medium Point 1mm Pen with Super Soft Grip Ball Point Pen for Men Women Retractable Pens (gold-12 pcs)

    B0C73JDN4S

    $8.49·★4.8·7.5K revs

    Linbsunne Ballpoint Pens Black Medium Point 1mm Pen with Super Soft Grip Ball Point Pen for Men Women Retractable Pens (gold-12 pcs)

    Units sold10K
3

ARTISTRO

1 ASIN in Top 10

11.3%

Units

5K

Revenue

$129.9K

Avg. price

$25.99

  • ARTISTRO 100 Acrylic Dual-Tip Glass Marker Pens for Wine Glasses | Brush + Fine Tips Vibrant Dual Tip Paint Pens for Party Charms, DIY, Craft - Art and Craft Supplies for Adults, Teens, Kids

    B0FMKQKK1D

    $25.99·★4.5·4.9K revs

    ARTISTRO 100 Acrylic Dual-Tip Glass Marker Pens for Wine Glasses | Brush + Fine Tips Vibrant Dual Tip Paint Pens for Party Charms, DIY, Craft - Art and Craft Supplies for Adults, Teens, Kids

    Units sold5K

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