Marker Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Marker sales on Amazon US totaled 1,076,000 units in July 2026 (▲ 45.6% vs. the prior month), generating an estimated $8,523,960 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.4% of unit volume and 33.4% of revenue, while a typical listing is priced at $8.74. The keyword itself pulled 22,413 Amazon queries over the same period (▲ 14.3% MoM).

Zooming out to the 12-month window ending July 2026, the marker Top 50 moved 7,773,750 units and $71,097,644 in cumulative sales — an average of 647,813 units and $5,924,804 per month. Monthly throughput topped out at 1,396,800 units in August 2025 and dipped to 330,600 in May 2026, leaving the latest reading 23.0% lower than August 2025.

7.8MTotal units sold · Last 12 months
$71.1MTotal revenue · Last 12 months
22.4K▲ 14.3% MoM
Monthly search volume
$8.74Avg. price · July 2026

Marker Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales1.4M
Revenue$11.5M

2025/09

Sales568.1K
Revenue$5.5M

2025/10

Sales530.3K
Revenue$5.1M

2025/11

Sales606.6K
Revenue$5.7M

2025/12

Sales599.2K
Revenue$6M

2026/01

Sales512.1K
Revenue$4.7M

2026/02

Sales453K
Revenue$4.5M

2026/03

Sales466.1K
Revenue$4.8M

2026/04

Sales495.9K
Revenue$4.8M

2026/05

Sales330.6K
Revenue$3.1M

2026/06

Sales739K
Revenue$7M
1.1M

2026/07

Sales1.1M
Revenue$8.5M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

1.1M

▲ 45.6% MoM

Monthly Revenue 2026/07

$8.5M

▲ 21.1% MoM

Top 10 Market Share 2026/07

47.4%

See the Top 10 ASINs driving 47.4% of sales

Marker Market Share & Sales Concentration on Amazon US — July 2026

The most-sold marker listing on Amazon US in July 2026 is ASIN B00006IFHD (Brand: Sharpie), which sold 100,000 units at $7.99 apiece — equal to 9.3% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.

The Top 10 ASINs account for 510,000 units and $2,845,300 in July 2026 — 47.4% of unit volume and 33.4% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Marker' on Amazon

July 2026
ASINSIGHT Logo
47.4% Volume Share 510K units sold
33.4% Revenue Share $2.8M estimated
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Top 5 Volume Share breakdown

B00006IFHD 9.3%
B0019DEBS4 5.6%
B003HGGPLW 5.6%
B0004F7GUI 5.6%
B000I0TZO4 5.6%
Others 68.4%
#1
Sharpie Permanent Markers, Fine Tip, Black, 12 Count - Quick Drying, Fade Resistant, For Wood, Plastic, Paper, Metal, And More

B00006IFHD

Sharpie Permanent Markers, Fine Tip, Black, 12 Count - Quick Drying, Fade Resistant, For Wood, Plastic, Paper, Metal, And More

$7.99· 4.8·46.4K reviews
Monthly Sales

100K

▲ 0.0%

vs. prior month

Revenue

$809K

latest month

Monthly Trend

12-month trend

#2
EXPO Dry Erase Markers, Low Odor Ink, Black, Chisel Tip, 4 Count - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers

B0019DEBS4

EXPO Dry Erase Markers, Low Odor Ink, Black, Chisel Tip, 4 Count - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers

$1.35· 4.8·17.6K reviews
Monthly Sales

60K

▲ 500.0%

vs. prior month

Revenue

$121.2K

latest month

Monthly Trend

12-month trend

#3
Crayola Broad Line Markers (12 Count), Washable Markers for Kids, Assorted Colors, Arts & Crafts Supplies, For Coloring Books & Art Projects, Ages 3+

B003HGGPLW

Crayola Broad Line Markers (12 Count), Washable Markers for Kids, Assorted Colors, Arts & Crafts Supplies, For Coloring Books & Art Projects, Ages 3+

$7.99· 4.8·20.4K reviews
Monthly Sales

60K

▲ 200.0%

vs. prior month

Revenue

$420K

latest month

Monthly Trend

12-month trend

#4
EXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Chisel Tip, 12 Count

B0004F7GUI

EXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Chisel Tip, 12 Count

$4.98· 4.7·47.2K reviews
Monthly Sales

60K

▲ 20.0%

vs. prior month

Revenue

$363K

latest month

Monthly Trend

12-month trend

#5
Sharpie Permanent Markers, Fine Tip, Black, 5 Count - Quick Drying, Fade Resistant

B000I0TZO4

Sharpie Permanent Markers, Fine Tip, Black, 5 Count - Quick Drying, Fade Resistant

$4.39· 4.8·20.7K reviews
Monthly Sales

60K

▲ 50.0%

vs. prior month

Revenue

$263.4K

latest month

Monthly Trend

12-month trend

#6
EXPO Low Odor Dry Erase Markers, Fine Tip, Black, 4 Count - Home Organization, Study Supplies

B000N35G5S

EXPO Low Odor Dry Erase Markers, Fine Tip, Black, 4 Count - Home Organization, Study Supplies

$1.45· 4.7·12.9K reviews
Monthly Sales

40K

▲ 300.0%

vs. prior month

Revenue

$78.4K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Marker Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Sharpie is the best-performing marker brand in July 2026, moving 220,000 units across 4 ASINs for 43.1% of Top 10 volume. EXPO follows with 190,000 units (37.3%), ahead of Crayola on 60,000 units (11.8%).

With 4 brands splitting the Top 10 and 92.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.22 to $7.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

43.1%
37.3%
11.8%
Sharpie
EXPO
Crayola
Other brands
1

Sharpie

4 ASINs in Top 10

43.1%

Units

220K

Revenue

$1.3M

Avg. price

$5.02

  • Sharpie Permanent Markers, Fine Tip, Black, 12 Count - Quick Drying, Fade Resistant, For Wood, Plastic, Paper, Metal, And More

    B00006IFHD

    $7.99·4.8·46.4K revs

    Sharpie Permanent Markers, Fine Tip, Black, 12 Count - Quick Drying, Fade Resistant, For Wood, Plastic, Paper, Metal, And More

    Units sold100K
  • Sharpie Permanent Markers, Fine Tip, Black, 5 Count - Quick Drying, Fade Resistant

    B000I0TZO4

    $4.39·4.8·20.7K revs

    Sharpie Permanent Markers, Fine Tip, Black, 5 Count - Quick Drying, Fade Resistant

    Units sold60K
  • Sharpie Permanent Markers, Ultra Fine Point, Black, 2 Count - Home, School, Office Supplies

    B00144862U

    $1.97·4.8·19.3K revs

    Sharpie Permanent Markers, Ultra Fine Point, Black, 2 Count - Home, School, Office Supplies

    Units sold30K
  • Sharpie Permanent Markers Variety Pack, Includes Chisel, Fine, and Ultra-Fine Tips, Black, 6 Count - Poster, Office, School Supplies

    B08MBFPFCQ

    $5.74·4.8·33.5K revs

    Sharpie Permanent Markers Variety Pack, Includes Chisel, Fine, and Ultra-Fine Tips, Black, 6 Count - Poster, Office, School Supplies

    Units sold30K
2

EXPO

4 ASINs in Top 10

37.3%

Units

190K

Revenue

$861.7K

Avg. price

$3.22

  • EXPO Dry Erase Markers, Low Odor Ink, Black, Chisel Tip, 4 Count - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers

    B0019DEBS4

    $1.35·4.8·17.6K revs

    EXPO Dry Erase Markers, Low Odor Ink, Black, Chisel Tip, 4 Count - Whiteboard, Calendar, Organization, Essential Supplies for Office, School, Classroom, Teachers

    Units sold60K
  • EXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Chisel Tip, 12 Count

    B0004F7GUI

    $4.98·4.7·47.2K revs

    EXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Chisel Tip, 12 Count

    Units sold60K
  • EXPO Low Odor Dry Erase Markers, Fine Tip, Black, 4 Count - Home Organization, Study Supplies

    B000N35G5S

    $1.45·4.7·12.9K revs

    EXPO Low Odor Dry Erase Markers, Fine Tip, Black, 4 Count - Home Organization, Study Supplies

    Units sold40K
  • EXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Chisel Tip, 16 Count - Whiteboard, Calendar, Organization, Back to School, Teacher Supplies

    B00UHUJ2QG

    $5.09·4.7·14.5K revs

    EXPO Dry Erase Markers, Low Odor Ink, Assorted Colors, Chisel Tip, 16 Count - Whiteboard, Calendar, Organization, Back to School, Teacher Supplies

    Units sold30K
3

Crayola

1 ASIN in Top 10

11.8%

Units

60K

Revenue

$420K

Avg. price

$7.99

  • Crayola Broad Line Markers (12 Count), Washable Markers for Kids, Assorted Colors, Arts & Crafts Supplies, For Coloring Books & Art Projects, Ages 3+

    B003HGGPLW

    $7.99·4.8·20.4K revs

    Crayola Broad Line Markers (12 Count), Washable Markers for Kids, Assorted Colors, Arts & Crafts Supplies, For Coloring Books & Art Projects, Ages 3+

    Units sold60K

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