Pens For Journaling Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pens For Journaling sales on Amazon US totaled 605,000 units in July 2026 (▲ 20.0% vs. the prior month), generating an estimated $5,536,460 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.6% of unit volume and 48.4% of revenue, while a typical listing is priced at $9.36. The keyword itself pulled 18,628 Amazon queries over the same period (▼ 14.4% MoM).
Zooming out to the 12-month window ending July 2026, the pens for journaling Top 50 moved 5,559,550 units and $53,800,906 in cumulative sales — an average of 463,296 units and $4,483,409 per month. Monthly throughput topped out at 800,000 units in August 2025 and dipped to 241,000 in May 2026, leaving the latest reading 24.4% lower than August 2025.
Pens For Journaling Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
605K
▲ 20.0% MoM
Monthly Revenue 2026/07
$5.5M
▲ 16.0% MoM
Top 10 Market Share 2026/07
49.6%
Pens For Journaling Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pens for journaling listing on Amazon US in July 2026 is ASIN B082PN4X5J (Brand: Sharpie), which sold 50,000 units at $9.99 apiece — equal to 8.3% of every unit tracked in this report.
The Top 10 ASINs account for 300,000 units and $2,678,900 in July 2026 — 49.6% of unit volume and 48.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pens For Journaling' on Amazon
July 2026
Is 49.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B082PN4X5J
Sharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
50K
▲ 25.0%vs. prior month
$599.5K
latest month
12-month trend
B09RGH38NZ
BIC Xtra-Smooth Pastel Mechanical Pencils, Medium Point, 0.7mm, 24-Count | Bulk Pack for School or Office Use | Smooth Writing Experience | No. 2 Lead for Standardized Tests
50K
▲ 0.0%vs. prior month
$223.5K
latest month
12-month trend
B000J09CO6
Paper Mate Flair Felt Tip Pens, Medium Point (0.7mm), 12 Count - For Arts & Crafts, Note-Taking, Journaling, School Supplies for Teachers & Students
30K
▲ 50.0%vs. prior month
$217.2K
latest month
12-month trend
B001GAOTSW
PILOT G2 Pens, Premium Refillable and Retractable Rolling Ball Gel Pens, Fine Point, 0.7mm, Black Ink, 12-Pack
30K
▲ 0.0%vs. prior month
$381.6K
latest month
12-month trend
B082PMRSBK
Sharpie S-Gel Retractable Gel Pen, Medium Point, Black Ink, 4/Pack (2096134)
30K
▲ 200.0%vs. prior month
$143.1K
latest month
12-month trend
B0G7P9MMCP
ARTISTRO Dual-Tip Acrylic Paint Marker Pens - Set of 36 | For Fabric, Rock, Glass, Wood, Coloring Book, Arts & Crafts Gift, Pumpkin Decorating Kit & Halloween Crafts (Dot & Fine Tips)
30K
▲ 50.0%vs. prior month
$299.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Pens For Journaling Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sharpie is the best-performing pens for journaling brand in July 2026, moving 100,000 units across 3 ASINs for 33.3% of Top 10 volume. BIC follows with 50,000 units (16.7%), ahead of Paper Mate on 50,000 units (16.7%).
With 6 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.47 to $9.64, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sharpie
3 ASINs in Top 10
33.3%
Units
100K
Revenue
$1M
Avg. price
$9.43
B082PN4X5J
$9.99·★4.7·84.3K revsSharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
Units sold50KB082PMRSBK
$4.87·★4.7·84.3K revsSharpie S-Gel Retractable Gel Pen, Medium Point, Black Ink, 4/Pack (2096134)
Units sold30KB0FJTJG44G
$13.44·★4.7·1.5K revsSharpie S-Gel Gel Pens, Medium Point (0.7mm), Assorted Fashion Barrels, Black Ink, 12 Count - Office, Teacher, School Supplies
Units sold20K
BIC
1 ASIN in Top 10
16.7%
Units
50K
Revenue
$223.5K
Avg. price
$4.47
B09RGH38NZ
$4.47·★4.8·68.8K revsBIC Xtra-Smooth Pastel Mechanical Pencils, Medium Point, 0.7mm, 24-Count | Bulk Pack for School or Office Use | Smooth Writing Experience | No. 2 Lead for Standardized Tests
Units sold50K
Paper Mate
2 ASINs in Top 10
16.7%
Units
50K
Revenue
$472.4K
Avg. price
$9.64
B000J09CO6
$5.99·★4.8·78.7K revsPaper Mate Flair Felt Tip Pens, Medium Point (0.7mm), 12 Count - For Arts & Crafts, Note-Taking, Journaling, School Supplies for Teachers & Students
Units sold30KB019QBOG3U
$13.29·★4.8·71.3K revsPaper Mate InkJoy Gel Pens, Assorted, Medium Point (0.7mm), 14 Count - Smooth Writing, Back to School, Teacher Supplies, Journaling, Note-Taking, Doodling
Units sold20K
Trending Pens For Journaling Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B01N6ZP7F5 leads positive momentum with ▲ 233.3% MoM growth on 10K units, with B082PMRSBK close behind at ▲ 200.0% MoM on 30K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01N6ZP7F5
Pentel EnerGel RTX Retractable Liquid Gel Pens, (0.7mm), Assorted Colors, Ultimate Writing Pens, Best Writing Pens for Office, School and Journaling, Pack of 12
Price
$18.99
Rating
4.8
Reviews
12.8K
Latest month sales
B082PMRSBK
Sharpie S-Gel Retractable Gel Pen, Medium Point, Black Ink, 4/Pack (2096134)
Price
$4.87
Rating
4.7
Reviews
84.3K
Latest month sales
B0752WWCTN
Zebra Pen MILDLINER No Bleed Highlighter, Assorted Colors, Dual Tip, 15-Pk | Broad and Fine Point Tip Marker Set, Ideal for Bible Highlighting, Journaling, School, Teacher & Office Supplies (78115)
Unlock to view ASIN details and product titles
Price
$14.97
Rating
4.8
Reviews
56.6K
Latest month sales
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