Pantene Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Pantene sales on Amazon US totaled 237,000 units in July 2026 (▼ 14.3% vs. the prior month), generating an estimated $3,564,145 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.6% of unit volume and 53.7% of revenue, while a typical listing is priced at $15.71. The keyword itself pulled 33,278 Amazon queries over the same period (▼ 6.8% MoM).
Zooming out to the 12-month window ending July 2026, the pantene Top 50 moved 2,064,900 units and $32,358,335 in cumulative sales — an average of 172,075 units and $2,696,528 per month. Monthly throughput topped out at 276,650 units in June 2026 and dipped to 111,900 in May 2026, leaving the latest reading 107.5% higher than August 2025.
Pantene Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
237K
▼ 14.3% MoM
Monthly Revenue 2026/07
$3.6M
▼ 18.1% MoM
Top 10 Market Share 2026/07
58.6%
Pantene Market Share & Sales Concentration on Amazon US — July 2026
The most-sold pantene listing on Amazon US in July 2026 is ASIN B08T2WP81T (Brand: Pantene), which sold 30,000 units at $12.84 apiece — equal to 12.7% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 139,000 units and $1,913,130 in July 2026 — 58.6% of unit volume and 53.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Pantene' on Amazon
July 2026
Is 58.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08T2WP81T
Pantene Miracle Rescue 10-in-1 Multitasking Spray, Heat Protection, 5.7 oz | Detangles, Repairs Damaged, Dry Hair, Improves Shine, Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5
30K
▲ 50.0%vs. prior month
$384.9K
latest month
12-month trend
B0DB6CDLSM
Dove Intensive Repair 10in1 Mask for Damaged Hair & Breakage 9.2oz | Hair treatment stops 98% of visible damage in 1 minute, deeply nourishes and regenerates hair strength with Bio-Protein Care
20K
▼ 60.0%vs. prior month
$199.4K
latest month
12-month trend
B09GV3RGW2
Pantene Shampoo & Conditioner Set, Daily Moisture Renewal - Pro-V Nutrients for Dry, Color-Treated, Straight to Curly Hair, 72-Hour Hydration & Softness, 52.8 Oz Total + Miracle Rescue Shot (0.5 Oz)
20K
▼ 33.3%vs. prior month
$436K
latest month
12-month trend
B0CGKQ8XJT
Pantene Miracle Rescue Deep Conditioner with Melting Pro-V Pearls - For Dry, Damaged, or Color-Treated Hair - Intense Moisture & Repair - 8.0 Oz
10K
▲ 0.0%vs. prior month
$129.5K
latest month
12-month trend
B0CGKRDWGB
Pantene Miracle Rescue Hair Mask, Intensive Bond Repair with Melting Pro-V Pearls, Melts Away Damage, Builds Bonds, Strengthens Against Damage, Deep Conditioning for Dry Damaged Hair, 10.1 fl oz
10K
▲ 0.0%vs. prior month
$129.7K
latest month
12-month trend
B0DHWH8TJX
Pantene Shampoo, Sheer Volume - 72-Hour Fullness, Lightweight Nourishment with Pro-Vitamin B5 + Antioxidants, Fine, Thin, Color-Treated Hair, Paraben Free, Remove Build Up for Body & Shine, 27.7 Fl Oz
10K
▲ 0.0%vs. prior month
$99.6K
latest month
12-month trend
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Best Pantene Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Pantene is the best-performing pantene brand in July 2026, moving 119,000 units across 9 ASINs for 85.6% of Top 10 volume. Dove follows with 20,000 units (14.4%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $13.82, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pantene
9 ASINs in Top 10
85.6%
Units
119K
Revenue
$1.7M
Avg. price
$13.82
B08T2WP81T
$12.84·★4.4·3.2K revsPantene Miracle Rescue 10-in-1 Multitasking Spray, Heat Protection, 5.7 oz | Detangles, Repairs Damaged, Dry Hair, Improves Shine, Leave-In Conditioning Treatment with Keratin and Pro-Vitamin B5
Units sold30KB09GV3RGW2
$21.99·★4.7·16K revsPantene Shampoo & Conditioner Set, Daily Moisture Renewal - Pro-V Nutrients for Dry, Color-Treated, Straight to Curly Hair, 72-Hour Hydration & Softness, 52.8 Oz Total + Miracle Rescue Shot (0.5 Oz)
Units sold20KB0CGKQ8XJT
$12.97·★4.6·3.7K revsPantene Miracle Rescue Deep Conditioner with Melting Pro-V Pearls - For Dry, Damaged, or Color-Treated Hair - Intense Moisture & Repair - 8.0 Oz
Units sold10KB0CGKRDWGB
$12.97·★4.5·3.6K revsPantene Miracle Rescue Hair Mask, Intensive Bond Repair with Melting Pro-V Pearls, Melts Away Damage, Builds Bonds, Strengthens Against Damage, Deep Conditioning for Dry Damaged Hair, 10.1 fl oz
Units sold10KB0DHWH8TJX
$9.96·★4.7·1.7K revsPantene Shampoo, Sheer Volume - 72-Hour Fullness, Lightweight Nourishment with Pro-Vitamin B5 + Antioxidants, Fine, Thin, Color-Treated Hair, Paraben Free, Remove Build Up for Body & Shine, 27.7 Fl Oz
Units sold10KB0FNFCPFW4
$19.97·★4.4·591 revsPantene Abundant & Strong Daily Scalp Serum, Strengthens Scalp’s Hold on Roots, 2 oz
Units sold10KB09XVP8Z66
$9.97·★4.8·1.2K revsPantene Shampoo, Daily Moisture Renewal - Pro-V Nutrients for Dry, Color-Treated, Straight to Curly Hair, 72-Hour Hydration & Softness, Paraben Free, Cleanses, Strengthens Bonds, 27.7 Fl Oz
Units sold10KB0GP9FDF6X
$8.78·★4.4·417 revsPantene Sunkiss Glow Multitasking Spray, UV Hair Protection, Repairs Damage, Leave-In Conditioning Treatment, 5.7 oz
Units sold10KB0FNF6VS5J
$14.97·★4.4·1.3K revsPantene Abundant & Strong Shampoo, Strengthens Scalp's Hold on Hair Roots, 13.5 oz
Units sold9K
Dove
1 ASIN in Top 10
14.4%
Units
20K
Revenue
$199.4K
Avg. price
$9.97
B0DB6CDLSM
$9.97·★4.6·4.5K revsDove Intensive Repair 10in1 Mask for Damaged Hair & Breakage 9.2oz | Hair treatment stops 98% of visible damage in 1 minute, deeply nourishes and regenerates hair strength with Bio-Protein Care
Units sold20K
Trending Pantene Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FNFCPFW4 booked 10K units at $19.97, with ▲ 25.0% MoM change. On the growth side, B0DJ3MF712 leads positive momentum with ▲ 3900.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FNFCPFW4
Pantene Abundant & Strong Daily Scalp Serum, Strengthens Scalp’s Hold on Roots, 2 oz
Price
$19.97
Rating
4.4
Reviews
591
Latest month sales
B0FNF6VS5J
Pantene Abundant & Strong Shampoo, Strengthens Scalp's Hold on Hair Roots, 13.5 oz
Price
$14.97
Rating
4.4
Reviews
1.3K
Latest month sales
B0DJ3MF712
Pantene Miracle Rescue Regenerative Hair Oil - 2.0 FL Oz - Deep Repair Treatment for Dry & Damaged Hair
Unlock to view ASIN details and product titles
Price
$12.97
Rating
4.3
Reviews
1K
Latest month sales
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