Redken Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Redken Shampoo sales on Amazon US totaled 412,000 units in July 2026 (▼ 40.9% vs. the prior month), generating an estimated $11,806,240 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 36.4% of unit volume and 27.7% of revenue, while a typical listing is priced at $31.68. The keyword itself pulled 52,963 Amazon queries over the same period (▼ 31.8% MoM).
Zooming out to the 12-month window ending July 2026, the redken shampoo Top 50 moved 5,040,900 units and $145,433,320 in cumulative sales — an average of 420,075 units and $12,119,443 per month. Monthly throughput topped out at 697,000 units in June 2026 and dipped to 250,700 in May 2026, leaving the latest reading 6.7% higher than August 2025.
Redken Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
412K
▼ 40.9% MoM
Monthly Revenue 2026/07
$11.8M
▼ 45.1% MoM
Top 10 Market Share 2026/07
36.4%
Redken Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold redken shampoo listing on Amazon US in July 2026 is ASIN B0BJNX6R5X (Brand: L'Oreal Paris), which sold 20,000 units at $20.98 apiece — equal to 4.9% of every unit tracked in this report.
The Top 10 ASINs account for 150,000 units and $3,276,100 in July 2026 — 36.4% of unit volume and 27.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Redken Shampoo' on Amazon
July 2026
Is 36.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BJNX6R5X
L'Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dry, Dehydrated Hair, 72H Hydrating Hair Care, Infused with Hyaluronic Acid Complex, 53 Fl Oz Set
20K
▼ 33.3%vs. prior month
$389.8K
latest month
12-month trend
B0891843GC
Pureology Hydrate Shampoo – Moisturizes & Nourishes Dry Hair
20K
▼ 66.7%vs. prior month
$760K
latest month
12-month trend
B0CLBG8FZZ
L'Oreal Paris Clarify Sulfate Free Shampoo with Antioxidants, Clarifying Shampoo for Hard Water Exposure and Styling Build-up, EverPure, 6.8 Fl Oz
20K
▲ 0.0%vs. prior month
$199.4K
latest month
12-month trend
B0DV42H38H
CeraVe Gentle Hydrating Shampoo with Hyaluronic Acid for Hair & Scalp, 12oz | Leaves Hair and Scalp Soft and Healthy-Looking with Ceramides, Niacinamide and A Color Safe Formula
20K
▼ 33.3%vs. prior month
$179.4K
latest month
12-month trend
B0BCR23QDG
L'Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz
20K
▲ 100.0%vs. prior month
$111K
latest month
12-month trend
B08SSM21R4
Redken All Soft Shampoo – For Dry, Brittle Hair
10K
▼ 50.0%vs. prior month
$290K
latest month
12-month trend
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Best Redken Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L'Oreal Paris is the best-performing redken shampoo brand in July 2026, moving 60,000 units across 3 ASINs for 40.0% of Top 10 volume. Pureology follows with 20,000 units (13.3%), ahead of CeraVe on 20,000 units (13.3%).
With 8 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.97 to $38.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L'Oreal Paris
3 ASINs in Top 10
40.0%
Units
60K
Revenue
$700.2K
Avg. price
$12.17
B0BJNX6R5X
$20.98·★4.7·6.9K revsL'Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dry, Dehydrated Hair, 72H Hydrating Hair Care, Infused with Hyaluronic Acid Complex, 53 Fl Oz Set
Units sold20KB0CLBG8FZZ
$9.97·★4.6·4.1K revsL'Oreal Paris Clarify Sulfate Free Shampoo with Antioxidants, Clarifying Shampoo for Hard Water Exposure and Styling Build-up, EverPure, 6.8 Fl Oz
Units sold20KB0BCR23QDG
$5.57·★4.6·6.6K revsL'Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz
Units sold20K
Pureology
1 ASIN in Top 10
13.3%
Units
20K
Revenue
$760K
Avg. price
$38.00
B0891843GC
$38.00·★4.6·19.3K revsPureology Hydrate Shampoo – Moisturizes & Nourishes Dry Hair
Units sold20K
CeraVe
1 ASIN in Top 10
13.3%
Units
20K
Revenue
$179.4K
Avg. price
$8.97
B0DV42H38H
$8.97·★4.5·5.9K revsCeraVe Gentle Hydrating Shampoo with Hyaluronic Acid for Hair & Scalp, 12oz | Leaves Hair and Scalp Soft and Healthy-Looking with Ceramides, Niacinamide and A Color Safe Formula
Units sold20K
Trending Redken Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0BCR23QDG booked 20K units at $5.57, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BCR23QDG
L'Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz
Price
$5.57
Rating
4.6
Reviews
6.6K
Latest month sales
B00C5AHTVQ
Nexxus Therappe Humectress Shampoo + Conditioner Set 33.8 oz 2 ct | Hydrating for dry hair, 72H moisture system, Controls frizz, Moisturizing for softness & shine
Price
$46.55
Rating
4.6
Reviews
22.4K
Latest month sales
B00JAHVSNM
Biolage Color Last Shampoo – For Color-Treated Hair | Soybean oil, stearic acid, vegan, paraben-free, mineral oil-free, cleanses, hydrates
Unlock to view ASIN details and product titles
Price
$26.00
Rating
4.7
Reviews
41.1K
Latest month sales
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