Polar Hair Dye Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Polar Hair Dye Shampoo sales on Amazon US totaled 172,800 units in July 2026 (▼ 18.4% vs. the prior month), generating an estimated $3,786,722 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.6% of unit volume and 60.2% of revenue, while a typical listing is priced at $22.05. The keyword itself pulled 189,036 Amazon queries over the same period (▲ 11.1% MoM).
Zooming out to the 12-month window ending July 2026, the polar hair dye shampoo Top 50 moved 1,789,950 units and $38,946,942 in cumulative sales — an average of 149,163 units and $3,245,578 per month. Monthly throughput topped out at 211,800 units in June 2026 and dipped to 107,800 in May 2026, leaving the latest reading 34.5% higher than August 2025.
Polar Hair Dye Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
172.8K
▼ 18.4% MoM
Monthly Revenue 2026/07
$3.8M
▼ 24.9% MoM
Top 10 Market Share 2026/07
59.6%
Polar Hair Dye Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold polar hair dye shampoo listing on Amazon US in July 2026 is ASIN B0829M59K8 (Brand: Just for Men), which sold 20,000 units at $9.97 apiece — equal to 11.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 103,000 units and $2,280,550 in July 2026 — 59.6% of unit volume and 60.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Polar Hair Dye Shampoo' on Amazon
July 2026
Is 59.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0829M59K8
Just for Men Control GX Gray Reducing Shampoo, Keratin, 4 Fl Oz (1 Pack) | Control GX multi-patented formula gradually reduces gray with each shampoo. Keratin strengthens and thickens hair.
20K
▲ 0.0%vs. prior month
$218.2K
latest month
12-month trend
B07P7L1HFN
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
10K
▲ 0.0%vs. prior month
$97.1K
latest month
12-month trend
B09YH6DC2W
Ivnil Black Hair Dye Shampoo Color Shampoo for Gray Coverage for Women Men | Easy to use at home, Effectively cover white hair
10K
▲ 0.0%vs. prior month
$202.8K
latest month
12-month trend
B00ILBUEVK
Biolage Color Last Shampoo – For Color-Treated Hair | Soybean oil, stearic acid, vegan, paraben-free, mineral oil-free, cleanses, hydrates
10K
▼ 75.0%vs. prior month
$391.9K
latest month
12-month trend
B0BZ45SNLR
Bablabear Black Hair Dye Shampoo for Gray Hair,Hair Color Shampoo for Women and Men, Grey Coverage.
9K
▼ 10.0%vs. prior month
$196.7K
latest month
12-month trend
B0D9L6LGW8
VICHY Dercos Dandruff Shampoo, Antifungal Itchy Scalp Treatment | Clinical strength selenium sulfide formula with Salicylic Acid & Niacinamide. Dermatologist recommended for both men & women.
9K
▼ 10.0%vs. prior month
$179.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Polar Hair Dye Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Just for Men is the best-performing polar hair dye shampoo brand in July 2026, moving 20,000 units across 1 ASIN for 19.4% of Top 10 volume. POLAR HAIR CARE follows with 18,000 units (17.5%), ahead of L'Oreal Paris on 10,000 units (9.7%).
Volume is spread across 9 brands, with the top three holding 46.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.97 to $34.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Just for Men
1 ASIN in Top 10
19.4%
Units
20K
Revenue
$218.2K
Avg. price
$9.97
B0829M59K8
$9.97·★4.4·21.9K revsJust for Men Control GX Gray Reducing Shampoo, Keratin, 4 Fl Oz (1 Pack) | Control GX multi-patented formula gradually reduces gray with each shampoo. Keratin strengthens and thickens hair.
Units sold20K
POLAR HAIR CARE
2 ASINs in Top 10
17.5%
Units
18K
Revenue
$629.1K
Avg. price
$34.95
B0F335M3BR
$34.95·★4.0·2.5K revsPolar Hair Dye Shampoo | Jet Black Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Units sold9KB0F335ZD75
$34.95·★3.5·2.4K revsPolar Hair Dye Shampoo | Dark Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Units sold9K
L'Oreal Paris
1 ASIN in Top 10
9.7%
Units
10K
Revenue
$97.1K
Avg. price
$9.97
B07P7L1HFN
$9.97·★4.5·29.1K revsL’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
Units sold10K
Trending Polar Hair Dye Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0F335ZD75 booked 9K units at $34.95, with ▲ 125.0% MoM change. On the growth side, B0F3377F7P leads positive momentum with ▲ 300.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F335ZD75
Polar Hair Dye Shampoo | Dark Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Price
$34.95
Rating
3.5
Reviews
2.4K
Latest month sales
B0CYZ53X42
Sminktec Hair Dye Shampoo 3 in 1 for Gray Hair, Herbal Ingredients Natural Shampoo Hair Dye for Women Men (Black)
Price
$9.99
Rating
4.5
Reviews
3.9K
Latest month sales
B0F3377F7P
Polar Hair Dye Shampoo Light Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Unlock to view ASIN details and product titles
Price
$34.95
Rating
2.8
Reviews
1.1K
Latest month sales
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