Outside Rug Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Outside Rug sales on Amazon US totaled 59,700 units in July 2026 (▼ 14.6% vs. the prior month), generating an estimated $1,584,847 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.3% of unit volume and 40.6% of revenue, while a typical listing is priced at $38.44. The keyword itself pulled 7,309 Amazon queries over the same period (▼ 35.5% MoM).
Zooming out to the 12-month window ending July 2026, the outside rug Top 50 moved 470,800 units and $12,970,158 in cumulative sales — an average of 39,233 units and $1,080,846 per month. Monthly throughput topped out at 69,900 units in June 2026 and dipped to 26,250 in January 2026, leaving the latest reading 82.0% higher than August 2025.
Outside Rug Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
59.7K
▼ 14.6% MoM
Monthly Revenue 2026/07
$1.6M
▼ 20.9% MoM
Top 10 Market Share 2026/07
60.3%
Outside Rug Market Share & Sales Concentration on Amazon US — July 2026
The most-sold outside rug listing on Amazon US in July 2026 is ASIN B072K1G53F (Brand: GORILLA GRIP), which sold 6,000 units at $18.99 apiece — equal to 10.1% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 36,000 units and $644,210 in July 2026 — 60.3% of unit volume and 40.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Outside Rug' on Amazon
July 2026
Is 60.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B072K1G53F
GORILLA GRIP WeatherMAX Door Mat, Indoor Outdoor Use, 29x17 Gray Diamond | 100% Waterproof Outdoor Doormat, US Designed, Stain and Fade Resistant, Low Profile Front Door Mat, Easy to Clean Welcome Mat
6K
▲ 20.0%vs. prior month
$98.6K
latest month
12-month trend
B091YMYV7Q
SAND MINE Waterproof Outdoor Rug 5x8 ft, Plastic Reversible Rug, Modern Area Rug, Large Floor Mat for Outdoors, RV, Patio, Backyard, Deck, Picnic, Beach, Camping, Black & Beige
5K
▲ 0.0%vs. prior month
$115.4K
latest month
12-month trend
B07G8L135X
ubdyo Extra Durable Door Mat Outside Entrance (30" x 17", Bright Brown) | Dirt Trapping, Non-Slip Backing, Indoor or Outdoor Use, Welcome Mat, Low Profile, Natural Rubber, Stain Fade Resistant
4K
▲ 0.0%vs. prior month
$72.5K
latest month
12-month trend
B0GVD88B6V
Front Door Mat Outside Entrance, Heavy Duty Waterproof Doormat | 29.5"x17" Indoor/Outdoor Dirt Trapper with Non-Slip Rubber Backing, Low Profile Easy Clean, Stain & Fade Resistant Black
4K
▲ 471.4%vs. prior month
$30.7K
latest month
12-month trend
B0CLL7XWZT
HIYARD Sturdy Front Door Mat, Absorbent Muddy Dirt Resist Welcome Door Mats Outdoor Indoor, Stain and Fade Resistant, Non-Slip Backing Entry Mat Low Profile Doormat for Entryway, 29×17, Beige
4K
▼ 20.0%vs. prior month
$52K
latest month
12-month trend
B09VCKQDM8
MontVoo Outdoor Rug Carpet Waterproof 5x8 Outdoor Patio Rug Mat Reverisble Plastic Straw Outdoor Rug for RV Camping Picnic Beach Balcony Boho Grey
4K
▲ 0.0%vs. prior month
$90.1K
latest month
12-month trend
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Best Outside Rug Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GORILLA GRIP is the best-performing outside rug brand in July 2026, moving 6,000 units across 1 ASIN for 16.7% of Top 10 volume. SAND MINE follows with 5,000 units (13.9%), ahead of GENIMO on 5,000 units (13.9%).
Volume is spread across 9 brands, with the top three holding 44.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $18.99 to $21.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GORILLA GRIP
1 ASIN in Top 10
16.7%
Units
6K
Revenue
$98.6K
Avg. price
$18.99
B072K1G53F
$18.99·★4.4·39.5K revsGORILLA GRIP WeatherMAX Door Mat, Indoor Outdoor Use, 29x17 Gray Diamond | 100% Waterproof Outdoor Doormat, US Designed, Stain and Fade Resistant, Low Profile Front Door Mat, Easy to Clean Welcome Mat
Units sold6K
SAND MINE
1 ASIN in Top 10
13.9%
Units
5K
Revenue
$115.4K
Avg. price
$21.99
B091YMYV7Q
$21.99·★4.4·11.6K revsSAND MINE Waterproof Outdoor Rug 5x8 ft, Plastic Reversible Rug, Modern Area Rug, Large Floor Mat for Outdoors, RV, Patio, Backyard, Deck, Picnic, Beach, Camping, Black & Beige
Units sold5K
GENIMO
2 ASINs in Top 10
13.9%
Units
5K
Revenue
$106.2K
Avg. price
$19.89
B09YCTD74F
$19.99·★4.2·8K revsGENIMO Outdoor Rug, Waterproof Plastic Rugs for Patio, 5'x8' Black Grey | Outside Larger Modern Carpet Mat for Porch Decor, Deck, Balcony, Camping, RV, Backyard, Picnic, Beach, Reversible, Foldable
Units sold3KB0BNBTFNLX
$19.79·★4.3·7.7K revsGENIMO Outdoor Rug, Waterproof Plastic Rugs for Patio, 5'x8' Grey White | Outside Larger Leaf Carpet Mat for Porch Decor, Deck, Balcony, Camping, RV, Backyard, Picnic, Beach, Reversible, Foldable
Units sold2K
Trending Outside Rug Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GVD88B6V booked 4K units at $8.49, with ▲ 471.4% MoM change. On the growth side, B0GSTZZ6P3 leads positive momentum with ▲ 500.0% MoM growth on 600 units, with B0FYBXXJ21 close behind at ▲ 50.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GVD88B6V
Front Door Mat Outside Entrance, Heavy Duty Waterproof Doormat | 29.5"x17" Indoor/Outdoor Dirt Trapper with Non-Slip Rubber Backing, Low Profile Easy Clean, Stain & Fade Resistant Black
Price
$8.49
Rating
4.5
Reviews
232
Latest month sales
B0GSTZZ6P3
Outdoor Rug Camping Essentials - 5x8 FT Outdoor Plastic Straw Rug for Patio Clearance, Waterproof RV Essentials Outside Area Rug for Deck Garden, Backyard Patio Furniture Set, Blue White
Price
$15.90
Rating
4.2
Reviews
143
Latest month sales
B0FYBXXJ21
GENIMO 5x8 Outdoor Rug, Washable for Patio and Deck, Blue | Floral design for porch; fade resistant chenille with quick-dry non-slip backing for indoor sunroom
Unlock to view ASIN details and product titles
Price
$39.99
Rating
4.2
Reviews
482
Latest month sales
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