Outdoor Rug Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Outdoor Rug sales on Amazon US totaled 46,400 units in July 2026 (▼ 20.0% vs. the prior month), generating an estimated $1,532,434 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.9% of unit volume and 39.8% of revenue, while a typical listing is priced at $45.95. The keyword itself pulled 538,408 Amazon queries over the same period (▼ 12.2% MoM).
Zooming out to the 12-month window ending July 2026, the outdoor rug Top 50 moved 339,300 units and $11,197,280 in cumulative sales — an average of 28,275 units and $933,107 per month. Monthly throughput topped out at 58,000 units in June 2026 and dipped to 12,750 in January 2026, leaving the latest reading 100.9% higher than August 2025.
Outdoor Rug Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
46.4K
▼ 20.0% MoM
Monthly Revenue 2026/07
$1.5M
▼ 21.8% MoM
Top 10 Market Share 2026/07
53.9%
Outdoor Rug Market Share & Sales Concentration on Amazon US — July 2026
The most-sold outdoor rug listing on Amazon US in July 2026 is ASIN B072K1G53F (Brand: GORILLA GRIP), which sold 6,000 units at $16.99 apiece — equal to 12.9% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 25,000 units and $610,630 in July 2026 — 53.9% of unit volume and 39.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Outdoor Rug' on Amazon
July 2026
Is 53.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B072K1G53F
GORILLA GRIP WeatherMAX Door Mat, Indoor Outdoor Use, 29x17 Gray Diamond | 100% Waterproof Outdoor Doormat, US Designed, Stain and Fade Resistant, Low Profile Front Door Mat, Easy to Clean Welcome Mat
6K
▲ 20.0%vs. prior month
$98.6K
latest month
12-month trend
B091YMYV7Q
SAND MINE Waterproof Outdoor Rug 5x8 ft, Plastic Reversible Rug, Modern Area Rug, Large Floor Mat for Outdoors, RV, Patio, Backyard, Deck, Picnic, Beach, Camping, Black & Beige
5K
▲ 0.0%vs. prior month
$115.4K
latest month
12-month trend
B09VCKQDM8
MontVoo Outdoor Rug Carpet Waterproof 5x8 Outdoor Patio Rug Mat Reverisble Plastic Straw Outdoor Rug for RV Camping Picnic Beach Balcony Boho Grey
4K
▲ 0.0%vs. prior month
$90.1K
latest month
12-month trend
B09YCTD74F
GENIMO Outdoor Rug, Waterproof Plastic Rugs for Patio, 5'x8' Black Grey | Outside Larger Modern Carpet Mat for Porch Decor, Deck, Balcony, Camping, RV, Backyard, Picnic, Beach, Reversible, Foldable
3K
▼ 50.0%vs. prior month
$64.3K
latest month
12-month trend
B0BNBTFNLX
GENIMO Outdoor Rug, Waterproof Plastic Rugs for Patio, 5'x8' Grey White | Outside Larger Leaf Carpet Mat for Porch Decor, Deck, Balcony, Camping, RV, Backyard, Picnic, Beach, Reversible, Foldable
2K
▼ 60.0%vs. prior month
$41.8K
latest month
12-month trend
B07T7L441K
JONATHAN Y Moroccan Geometric Indoor Outdoor Area Rug 8X10 Natural/Black, Ourika Textured Weave for Backyard, Patio, Porch, Easy-Cleaning, High Traffic, Pet-Friendly, Non-Shedding (SMB108D-8)
1K
▲ 0.0%vs. prior month
$114.1K
latest month
12-month trend
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Best Outdoor Rug Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GENIMO is the best-performing outdoor rug brand in July 2026, moving 7,000 units across 4 ASINs for 28.0% of Top 10 volume. GORILLA GRIP follows with 6,000 units (24.0%), ahead of SAND MINE on 5,000 units (20.0%).
With 6 brands splitting the Top 10 and 72.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.99 to $21.24, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GENIMO
4 ASINs in Top 10
28.0%
Units
7K
Revenue
$146.5K
Avg. price
$20.15
B09YCTD74F
$19.99·★4.2·7.9K revsGENIMO Outdoor Rug, Waterproof Plastic Rugs for Patio, 5'x8' Black Grey | Outside Larger Modern Carpet Mat for Porch Decor, Deck, Balcony, Camping, RV, Backyard, Picnic, Beach, Reversible, Foldable
Units sold3KB0BNBTFNLX
$19.99·★4.3·7.9K revsGENIMO Outdoor Rug, Waterproof Plastic Rugs for Patio, 5'x8' Grey White | Outside Larger Leaf Carpet Mat for Porch Decor, Deck, Balcony, Camping, RV, Backyard, Picnic, Beach, Reversible, Foldable
Units sold2KB09YCTM6DR
$19.84·★4.2·5.9K revsGENIMO Outdoor Rug, Waterproof Plastic Rugs for Patio, 5'x8' Blue White | Outside Larger Modern Carpet Mat for Porch Decor, Deck, Balcony, Camping, RV, Backyard, Picnic, Beach, Reversible, Foldable
Units sold1KB0CRZ2PQ1H
$20.79·★4.1·2.6K revsGENIMO Outdoor Rug, Waterproof Plastic Rugs for Patio, 5'x8' Coffee Beige | Outside Larger Modern Carpet Mat for Porch Decor, Deck, Balcony, Camping, RV, Backyard, Picnic, Beach, Reversible, Foldable
Units sold1K
GORILLA GRIP
1 ASIN in Top 10
24.0%
Units
6K
Revenue
$98.6K
Avg. price
$16.99
B072K1G53F
$16.99·★4.4·39.5K revsGORILLA GRIP WeatherMAX Door Mat, Indoor Outdoor Use, 29x17 Gray Diamond | 100% Waterproof Outdoor Doormat, US Designed, Stain and Fade Resistant, Low Profile Front Door Mat, Easy to Clean Welcome Mat
Units sold6K
SAND MINE
1 ASIN in Top 10
20.0%
Units
5K
Revenue
$115.4K
Avg. price
$21.24
B091YMYV7Q
$21.24·★4.4·11.6K revsSAND MINE Waterproof Outdoor Rug 5x8 ft, Plastic Reversible Rug, Modern Area Rug, Large Floor Mat for Outdoors, RV, Patio, Backyard, Deck, Picnic, Beach, Camping, Black & Beige
Units sold5K
Trending Outdoor Rug Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GSTZZ6P3 leads positive momentum with ▲ 500.0% MoM growth on 600 units, with B0GPWB7QTN close behind at ▲ 200.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GSTZZ6P3
Outdoor Rug Camping Essentials - 5x8 FT Outdoor Plastic Straw Rug for Patio Clearance, Waterproof RV Essentials Outside Area Rug for Deck Garden, Backyard Patio Furniture Set, Blue White
Price
$16.50
Rating
4.2
Reviews
134
Latest month sales
B0GPWB7QTN
MontVoo-Outdoor Rug-Patio Rug 5x7 ft Polypropylene Indoor Outdoor Rugs Outdoor Carpet for Patio Deck Balcony Porch, Textured Weave, Durable for High Traffic, Fade-Resistant, Modern Neutral Brown
Price
$69.98
Rating
4.3
Reviews
131
Latest month sales
B0FYBXXJ21
GENIMO 5x8 Outdoor Rug, Washable for Patio and Deck, Blue | Floral design for porch; fade resistant chenille with quick-dry non-slip backing for indoor sunroom
Unlock to view ASIN details and product titles
Price
$39.99
Rating
4.2
Reviews
450
Latest month sales
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