Night Time Pull Ups Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Night Time Pull Ups sales on Amazon US totaled 302,000 units in July 2026 (▼ 10.4% vs. the prior month), generating an estimated $10,317,610 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 38.1% of unit volume and 38.1% of revenue, while a typical listing is priced at $34.62. The keyword itself pulled 17,361 Amazon queries over the same period (▼ 3.3% MoM).
Zooming out to the 12-month window ending July 2026, the night time pull ups Top 50 moved 3,438,300 units and $120,772,430 in cumulative sales — an average of 286,525 units and $10,064,369 per month. Monthly throughput topped out at 337,000 units in June 2026 and dipped to 185,000 in May 2026, leaving the latest reading 9.2% higher than August 2025.
Night Time Pull Ups Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
302K
▼ 10.4% MoM
Monthly Revenue 2026/07
$10.3M
▼ 11.2% MoM
Top 10 Market Share 2026/07
38.1%
Night Time Pull Ups Market Share & Sales Concentration on Amazon US — July 2026
The most-sold night time pull ups listing on Amazon US in July 2026 is ASIN B00KXUW72G (Brand: Always Discreet), which sold 30,000 units at $19.49 apiece — equal to 9.9% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 115,000 units and $3,932,870 in July 2026 — 38.1% of unit volume and 38.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Night Time Pull Ups' on Amazon
July 2026
Is 38.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00KXUW72G
Always Discreet Adult Diapers for Women, Incontinence Underwear, Postpartum Essentials, Disposable Briefs, Max Absorbency, Bladder Leak Protection, Small/Medium, 32ct
30K
▲ 0.0%vs. prior month
$582.6K
latest month
12-month trend
B00U0NRI0W
GoodNites Boys Nighttime Underwear, Size S/M, 44 Ct, 2 Packs of 22 | Zoned Protection, Discreet Fit, Soft & Breathable, Secure Fit, Comfortable Waistband, Stretchy Sides, Fragrance Free
10K
▲ 0.0%vs. prior month
$299.7K
latest month
12-month trend
B078W9SH24
Pampers Pampers Easy Ups Potty Training Pants, 3T-4T, 124 Count, Cartoon
10K
▲ 0.0%vs. prior month
$399.6K
latest month
12-month trend
B08PX2V7PG
Pampers Diapers - Cruisers 360° - Size 5, 128 Count, up to 100% Leakproof Pull-On Diaper for Active Babies
10K
▼ 50.0%vs. prior month
$497.7K
latest month
12-month trend
B08QLMJNS2
Depend Fresh Protection Adult Diapers for Men, XXL, 44 Count | Grey, Disposable, Incontinence Underwear for Men, Feels Like Real Underwear
10K
▲ 0.0%vs. prior month
$424.9K
latest month
12-month trend
B0BSP4FNHT
Poise Overnight Incontinence Pads for Women, 8 Drop, 36 ct
10K
▲ 0.0%vs. prior month
$214.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Night Time Pull Ups Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Always Discreet is the best-performing night time pull ups brand in July 2026, moving 30,000 units across 1 ASIN for 26.1% of Top 10 volume. Pampers follows with 29,000 units (25.2%), ahead of GoodNites on 20,000 units (17.4%).
With 6 brands splitting the Top 10 and 68.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.49 to $49.44, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Always Discreet
1 ASIN in Top 10
26.1%
Units
30K
Revenue
$582.6K
Avg. price
$19.49
B00KXUW72G
$19.49·★4.4·43.1K revsAlways Discreet Adult Diapers for Women, Incontinence Underwear, Postpartum Essentials, Disposable Briefs, Max Absorbency, Bladder Leak Protection, Small/Medium, 32ct
Units sold30K
Pampers
3 ASINs in Top 10
25.2%
Units
29K
Revenue
$1.3M
Avg. price
$49.44
B078W9SH24
$49.27·★4.7·46.1K revsPampers Pampers Easy Ups Potty Training Pants, 3T-4T, 124 Count, Cartoon
Units sold10KB08PX2V7PG
$49.77·★4.7·27.6K revsPampers Diapers - Cruisers 360° - Size 5, 128 Count, up to 100% Leakproof Pull-On Diaper for Active Babies
Units sold10KB078WBDSBF
$49.27·★4.7·46.1K revsPampers Easy Ups Potty Training Pants, 4T-5T, 104 Count, Cartoon
Units sold9K
GoodNites
2 ASINs in Top 10
17.4%
Units
20K
Revenue
$593.7K
Avg. price
$29.99
B00U0NRI0W
$29.99·★4.8·28.3K revsGoodNites Boys Nighttime Underwear, Size S/M, 44 Ct, 2 Packs of 22 | Zoned Protection, Discreet Fit, Soft & Breathable, Secure Fit, Comfortable Waistband, Stretchy Sides, Fragrance Free
Units sold10KB08QR25C4V
$29.99·★4.8·28.3K revsGoodNites Boys Nighttime Underwear, Size Large, 34 Ct, 2 Packs of 17 | Zoned Protection, Discreet Fit, Soft & Breathable, Secure Fit, Comfortable Waistband, Stretchy Sides, Fragrance Free
Units sold10K
Trending Night Time Pull Ups Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B08SVY7CYG leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B00IKGBTYM close behind at ▲ 25.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08SVY7CYG
Huggies Overnites Diapers Size 4, 116 Count (2 Packs of 58) | Extra Absorbency, Nighttime Leak Protection, 4X Sleep Protection, Pillowy Soft Leg Cuffs, Wetness Indicator, Hypoallergenic
Price
$50.99
Rating
4.8
Reviews
2.6K
Latest month sales
B00IKGBTYM
GoodNites Boys Nighttime Underwear, Size S/M, 14 Ct | Zoned Protection, Discreet Fit, Soft & Breathable, Secure Fit, Comfortable Waistband, Stretchy Sides, Fragrance Free
Price
$9.97
Rating
4.8
Reviews
28.3K
Latest month sales
B09P1RYJCG
Depend Silhouette Adult Diapers, Incontinence & Postpartum Bladder Leak Underwear for Women, Maximum Absorbency, Large, Pink, 52 Count (2 Packs of 26), Packaging May Vary
Unlock to view ASIN details and product titles
Price
$49.99
Rating
4.5
Reviews
18.3K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this night time pull ups report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card