Night Time Pull Ups Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Night Time Pull Ups sales on Amazon US totaled 265,000 units in July 2026 (▼ 8.0% vs. the prior month), generating an estimated $8,602,880 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.6% of unit volume and 43.5% of revenue, while a typical listing is priced at $32.84. The keyword itself pulled 17,361 Amazon queries over the same period (▼ 3.3% MoM).
Zooming out to the 12-month window ending July 2026, the night time pull ups Top 50 moved 2,898,400 units and $96,287,382 in cumulative sales — an average of 241,533 units and $8,023,949 per month. Monthly throughput topped out at 288,000 units in June 2026 and dipped to 159,700 in May 2026, leaving the latest reading 13.2% higher than August 2025.
Night Time Pull Ups Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
265K
▼ 8.0% MoM
Monthly Revenue 2026/07
$8.6M
▼ 9.8% MoM
Top 10 Market Share 2026/07
42.6%
Night Time Pull Ups Market Share & Sales Concentration on Amazon US — July 2026
The most-sold night time pull ups listing on Amazon US in July 2026 is ASIN B00KXUW72G (Brand: Always Discreet), which sold 30,000 units at $19.39 apiece — equal to 11.3% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 113,000 units and $3,745,650 in July 2026 — 42.6% of unit volume and 43.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Night Time Pull Ups' on Amazon
July 2026
Is 42.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00KXUW72G
Always Discreet Adult Diapers for Women, Incontinence Underwear, Postpartum Essentials, Disposable Briefs, Max Absorbency, Bladder Leak Protection, Small/Medium, 32ct
30K
▲ 0.0%vs. prior month
$582.6K
latest month
12-month trend
B08PX2V7PG
Pampers Diapers - Cruisers 360 - Size 5, 128 Count, Babyproof up to 100% Leakproof Pull-On Diaper
10K
▼ 50.0%vs. prior month
$497.7K
latest month
12-month trend
B00U0NRI0W
GoodNites Boys Nighttime Underwear, Size S/M, 44 Ct, 2 Packs of 22 | Zoned Protection, Discreet Fit, Soft & Breathable, Secure Fit, Comfortable Waistband, Stretchy Sides, Fragrance Free
10K
▲ 0.0%vs. prior month
$299.7K
latest month
12-month trend
B078W9SH24
Pampers Training Pants - Easy Ups Boys & Girls Bluey - Size 3T-4T, 124 Count, Children's Potty Underwear (Packaging May Vary)
10K
▲ 0.0%vs. prior month
$399.6K
latest month
12-month trend
B08QLMJNS2
Depend Fresh Protection Adult Diapers for Men, XXL, 44 Count
10K
▲ 0.0%vs. prior month
$424.9K
latest month
12-month trend
B0BSP4FNHT
Poise Overnight Incontinence Pads for Women, 8 Drop, 36 ct
10K
▲ 0.0%vs. prior month
$214.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Night Time Pull Ups Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Always Discreet is the best-performing night time pull ups brand in July 2026, moving 30,000 units across 1 ASIN for 26.5% of Top 10 volume. GoodNites follows with 27,000 units (23.9%), ahead of Depend on 26,000 units (23.0%).
With 5 brands splitting the Top 10 and 73.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.39 to $49.33, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Always Discreet
1 ASIN in Top 10
26.5%
Units
30K
Revenue
$582.6K
Avg. price
$19.39
B00KXUW72G
$19.39·★4.4·43.2K revsAlways Discreet Adult Diapers for Women, Incontinence Underwear, Postpartum Essentials, Disposable Briefs, Max Absorbency, Bladder Leak Protection, Small/Medium, 32ct
Units sold30K
GoodNites
3 ASINs in Top 10
23.9%
Units
27K
Revenue
$799.5K
Avg. price
$29.99
B00U0NRI0W
$29.99·★4.8·28.3K revsGoodNites Boys Nighttime Underwear, Size S/M, 44 Ct, 2 Packs of 22 | Zoned Protection, Discreet Fit, Soft & Breathable, Secure Fit, Comfortable Waistband, Stretchy Sides, Fragrance Free
Units sold10KB08QR25C4V
$29.99·★4.8·28.3K revsGoodNites Boys Nighttime Underwear, Size Large, 34 Ct, 2 Packs of 17 | Zoned Protection, Discreet Fit, Soft & Breathable, Secure Fit, Comfortable Waistband, Stretchy Sides, Fragrance Free
Units sold10KB00U0NJF12
$29.99·★4.8·17.4K revsGoodNites Girls Nighttime Underwear, Size S/M, 44 Ct, 2 Packs of 22 | Zoned Protection, Discreet Fit, Soft & Breathable, Secure Fit, Comfortable Waistband, Stretchy Sides, Fragrance Free
Units sold7K
Depend
3 ASINs in Top 10
23.0%
Units
26K
Revenue
$1.3M
Avg. price
$49.33
B08QLMJNS2
$42.49·★4.5·31K revsDepend Fresh Protection Adult Diapers for Men, XXL, 44 Count
Units sold10KB0BLG84F6Q
$53.70·★4.5·11K revsDepend Night Defense Adult Diapers for Women, Medium, 60 Count
Units sold9KB0954Y5BWV
$51.80·★4.5·45.3K revsDepend Fresh Protection Adult Diapers for Women, Small, 80 Count
Units sold7K
Trending Night Time Pull Ups Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0954Y5BWV booked 7K units at $51.80, with ▲ 0.0% MoM change. On the growth side, B07CZSQ5XC leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B00IKGBTYM close behind at ▲ 25.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0954Y5BWV
Depend Fresh Protection Adult Diapers for Women, Small, 80 Count
Price
$51.80
Rating
4.5
Reviews
45.3K
Latest month sales
B07CZSQ5XC
LivDry Adult M Incontinence Underwear, Overnight Comfort Absorbency, Leak Protection, Medium, 17-Pack
Price
$34.99
Rating
4.4
Reviews
11.2K
Latest month sales
B00IKGBTYM
GoodNites Boys Nighttime Underwear, Size S/M, 14 Ct | Zoned Protection, Discreet Fit, Soft & Breathable, Secure Fit, Comfortable Waistband, Stretchy Sides, Fragrance Free
Unlock to view ASIN details and product titles
Price
$9.97
Rating
4.8
Reviews
28.3K
Latest month sales
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