Nerf Darts Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nerf Darts sales on Amazon US totaled 38,550 units in July 2026 (▲ 0.7% vs. the prior month), generating an estimated $525,155 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.6% of unit volume and 66.0% of revenue, while a typical listing is priced at $16.27. The keyword itself pulled 20,808 Amazon queries over the same period (▼ 1.1% MoM).
Zooming out to the 12-month window ending July 2026, the nerf darts Top 50 moved 592,400 units and $7,980,898 in cumulative sales — an average of 49,367 units and $665,075 per month. Monthly throughput topped out at 134,700 units in December 2025 and dipped to 19,450 in May 2026, leaving the latest reading 19.9% higher than August 2025.
Nerf Darts Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
38.5K
▲ 0.7% MoM
Monthly Revenue 2026/07
$525.2K
▼ 0.1% MoM
Top 10 Market Share 2026/07
71.6%
Nerf Darts Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nerf darts listing on Amazon US in July 2026 is ASIN B08P29SC84 (Brand: Nerf), which sold 10,000 units at $12.47 apiece — equal to 25.9% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 27,600 units and $346,374 in July 2026 — 71.6% of unit volume and 66.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nerf Darts' on Amazon
July 2026
Is 71.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08P29SC84
Nerf Vortex Aero Howler Foam Ball, Classic Long-Distance Football, Flight-Optimizing Tail, Whistling Sound, Indoor & Outdoor Fun, Christmas Stocking Stuffers for Kids
10K
▲ 0.0%vs. prior month
$122.4K
latest month
12-month trend
B09XDW7YDF
Pokiiulk Refill Darts Bullets Compatible with Nerf Guns N-Strike Elite Series, 300PCS Refill Darts Premium Foam Bullets Pack with Portable Storage Bucket
4K
▲ 0.0%vs. prior month
$66.2K
latest month
12-month trend
B0CJZFB8YQ
NERF Minecraft Firebrand, Dart Blasting Axe, 6 Elite Foam Darts, Design Inspired by Minecraft Axe in The Game, Pull Down Priming, Minecraft Toys
4K
▲ 100.0%vs. prior month
$60.5K
latest month
12-month trend
B01CM273VM
Nerf N Strike Blaster Compatible Dart Bullets, Compatible with All Elite 2.0 Series Blasters Blue
2K
▼ 33.3%vs. prior month
$20K
latest month
12-month trend
B0CF8LYWZ4
Pokiiulk Refill Darts 150 Pcs Bullets Ammo - Compatible with Nerf Guns N-Strike Elite Series - Refill Darts Premium Foam Bullets Pack for Boys Party Favors
2K
▲ 0.0%vs. prior month
$20K
latest month
12-month trend
B06WGLZ77K
AMOSTING 100PCS Refill Darts Ammo Pack for Nerf Elite Blasters | Compatible with N-Strike Elite, Elite 2.0 and DinoSquad Series, Blue Foam Bullets for Toy Blasters
2K
▲ 233.3%vs. prior month
$20K
latest month
12-month trend
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Best Nerf Darts Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nerf is the best-performing nerf darts brand in July 2026, moving 16,000 units across 4 ASINs for 58.0% of Top 10 volume. Pokiiulk follows with 6,000 units (21.7%), ahead of Little Valentine on 2,000 units (7.2%).
With 6 brands splitting the Top 10 and 87.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $12.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nerf
4 ASINs in Top 10
58.0%
Units
16K
Revenue
$197.1K
Avg. price
$12.41
B08P29SC84
$12.47·★4.8·11.7K revsNerf Vortex Aero Howler Foam Ball, Classic Long-Distance Football, Flight-Optimizing Tail, Whistling Sound, Indoor & Outdoor Fun, Christmas Stocking Stuffers for Kids
Units sold10KB0CJZFB8YQ
$20.62·★4.8·2.1K revsNERF Minecraft Firebrand, Dart Blasting Axe, 6 Elite Foam Darts, Design Inspired by Minecraft Axe in The Game, Pull Down Priming, Minecraft Toys
Units sold4KB0CQ3HQBP6
$2.50·★4.6·864 revsNerf N Series N1 Darts, Includes 20 Refill Darts, Compatible Only with Nerf N Series Blasters, Outdoor Games, Ages 8+
Units sold1KB0CQ3TMRBJ
$14.03·★4.7·672 revsNerf N Series N1 Darts, Includes 100 Darts, Compatible Only with Nerf N Series Blasters, Outdoor Games, Ages 8+ (Amazon Exclusive)
Units sold1K
Pokiiulk
2 ASINs in Top 10
21.7%
Units
6K
Revenue
$86.1K
Avg. price
$12.98
B09XDW7YDF
$15.99·★4.8·3.4K revsPokiiulk Refill Darts Bullets Compatible with Nerf Guns N-Strike Elite Series, 300PCS Refill Darts Premium Foam Bullets Pack with Portable Storage Bucket
Units sold4KB0CF8LYWZ4
$9.98·★4.8·3.4K revsPokiiulk Refill Darts 150 Pcs Bullets Ammo - Compatible with Nerf Guns N-Strike Elite Series - Refill Darts Premium Foam Bullets Pack for Boys Party Favors
Units sold2K
Little Valentine
1 ASIN in Top 10
7.2%
Units
2K
Revenue
$20K
Avg. price
$9.99
B01CM273VM
$9.99·★4.7·18.7K revsNerf N Strike Blaster Compatible Dart Bullets, Compatible with All Elite 2.0 Series Blasters Blue
Units sold2K
Trending Nerf Darts Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B06WGLZ77K booked 2K units at $9.99, with ▲ 233.3% MoM change. On the growth side, B0CJZFB8YQ leads positive momentum with ▲ 100.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B06WGLZ77K
AMOSTING 100PCS Refill Darts Ammo Pack for Nerf Elite Blasters | Compatible with N-Strike Elite, Elite 2.0 and DinoSquad Series, Blue Foam Bullets for Toy Blasters
Price
$9.99
Rating
4.7
Reviews
14.2K
Latest month sales
B07VVXHH4J
KKONES Kids Nerf Guns Tactical Vest Kit Darts Pouch Clips Mask Glasses | Tactical Vest Kit for Nerf Guns for 8 9 10 11 12 Year Boys Gift
Price
$19.99
Rating
4.6
Reviews
9.5K
Latest month sales
B0CJZFB8YQ
NERF Minecraft Firebrand, Dart Blasting Axe, 6 Elite Foam Darts, Design Inspired by Minecraft Axe in The Game, Pull Down Priming, Minecraft Toys
Unlock to view ASIN details and product titles
Price
$20.62
Rating
4.8
Reviews
2.1K
Latest month sales
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