Shotgun Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Shotgun sales on Amazon US totaled 11,900 units in July 2026 (▼ 15.6% vs. the prior month), generating an estimated $409,679 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.3% of unit volume and 51.0% of revenue, while a typical listing is priced at $38.75. The keyword itself pulled 16,280 Amazon queries over the same period (▼ 13.3% MoM).
Zooming out to the 12-month window ending July 2026, the shotgun Top 50 moved 190,550 units and $6,414,921 in cumulative sales — an average of 15,879 units and $534,577 per month. Monthly throughput topped out at 24,700 units in December 2025 and dipped to 7,700 in May 2026, leaving the latest reading 15.0% lower than August 2025.
Shotgun Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
11.9K
▼ 15.6% MoM
Monthly Revenue 2026/07
$409.7K
▼ 24.1% MoM
Top 10 Market Share 2026/07
51.3%
Shotgun Market Share & Sales Concentration on Amazon US — July 2026
The most-sold shotgun listing on Amazon US in July 2026 is ASIN B08Z6TR94M (Brand: DULCE DOM), which sold 1,000 units at $39.99 apiece — equal to 8.4% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 6,100 units and $209,072 in July 2026 — 51.3% of unit volume and 51.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Shotgun' on Amazon
July 2026
Is 51.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08Z6TR94M
DULCE DOM 32/36/42/48/52" Double Rifle Case Soft Gun Bag w/Pistol Storage | Soft Padded Interior, All-Around Shooting Range Tactical Backpack for Hunters, Shooters, Gift for Boyfriend, Husband
1K
▲ 0.0%vs. prior month
$40K
latest month
12-month trend
B00EORFAQ4
Condition 1 42” Economy Single Gun Carrying Case with Foam, Model 210 | TSA Friendly, Lockable, Long Storage Case, Fits Scope, Water Resistant, Made in USA, 42.03"x10.50"x3.81"
800
▼ 20.0%vs. prior month
$40K
latest month
12-month trend
B0F6VTTC5N
THE ORIGINAL Shotgun Roulette - The Thrilling Twist-and-Pass Party Game. Like Hot Potato With Your Favorite Beverage! Fun Bachelor Party Gift for Tailgate BBQ Pregame or Funny White Elephant (Black)
700
▼ 22.2%vs. prior month
$17.5K
latest month
12-month trend
B09MTG35FQ
RUBY.Q 32"/37"/46"/52" Bag, Portable case | for Storage and Transportation
700
▲ 16.7%vs. prior month
$16.1K
latest month
12-month trend
B0CHF4HGZF
VEVOR Rifle Case, Rifle Hard Case with 4 Layers Fully-protective Foams, Lockable Hard Gun Case with Wheels, IP67 Waterproof & Crushproof, for Rifles or Shotguns
600
▼ 40.0%vs. prior month
$50.9K
latest month
12-month trend
B001F0GF4E
Hunters Specialties Butt Stock Cartridge Holder
500
▲ 66.7%vs. prior month
$1.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Shotgun Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
DULCE DOM is the best-performing shotgun brand in July 2026, moving 1,000 units across 1 ASIN for 16.4% of Top 10 volume. Condition 1 follows with 800 units (13.1%), ahead of Guzzletech LLC on 700 units (11.5%).
Volume is spread across 10 brands, with the top three holding 41.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $24.99 to $49.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
DULCE DOM
1 ASIN in Top 10
16.4%
Units
1K
Revenue
$40K
Avg. price
$39.99
B08Z6TR94M
$39.99·★4.7·9.1K revsDULCE DOM 32/36/42/48/52" Double Rifle Case Soft Gun Bag w/Pistol Storage | Soft Padded Interior, All-Around Shooting Range Tactical Backpack for Hunters, Shooters, Gift for Boyfriend, Husband
Units sold1K
Condition 1
1 ASIN in Top 10
13.1%
Units
800
Revenue
$40K
Avg. price
$49.99
B00EORFAQ4
$49.99·★4.3·3.5K revsCondition 1 42” Economy Single Gun Carrying Case with Foam, Model 210 | TSA Friendly, Lockable, Long Storage Case, Fits Scope, Water Resistant, Made in USA, 42.03"x10.50"x3.81"
Units sold800
Guzzletech LLC
1 ASIN in Top 10
11.5%
Units
700
Revenue
$17.5K
Avg. price
$24.99
B0F6VTTC5N
$24.99·★4.3·228 revsTHE ORIGINAL Shotgun Roulette - The Thrilling Twist-and-Pass Party Game. Like Hot Potato With Your Favorite Beverage! Fun Bachelor Party Gift for Tailgate BBQ Pregame or Funny White Elephant (Black)
Units sold700
Trending Shotgun Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B001F0GF4E booked 500 units at $3.79, with ▲ 66.7% MoM change. On the growth side, B0GL66HWVV leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B076J452WK close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B001F0GF4E
Hunters Specialties Butt Stock Cartridge Holder
Price
$3.79
Rating
4.5
Reviews
5.2K
Latest month sales
B0GL66HWVV
Manual Pump Action Shell Ejecting Shotgun Foam Blaster - 40-Soft Bullet for Kids, Youth, Teen, Boys-Holiday for 8-12 Year
Price
$29.99
Rating
4.4
Reviews
761
Latest month sales
B076J452WK
12GA Red Dot Laser Bore Sight in-Chamber Cartridge Laser Bore Sighter with Two Sets Batteries
Unlock to view ASIN details and product titles
Price
$13.79
Rating
4.5
Reviews
1.5K
Latest month sales
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