Guns Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Guns sales on Amazon US totaled 93,400 units in July 2026 (▼ 36.1% vs. the prior month), generating an estimated $4,811,975 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.7% of unit volume and 36.4% of revenue, while a typical listing is priced at $67.62. The keyword itself pulled 41,634 Amazon queries over the same period (▼ 15.0% MoM).
Zooming out to the 12-month window ending July 2026, the guns Top 50 moved 1,510,250 units and $77,132,772 in cumulative sales — an average of 125,854 units and $6,427,731 per month. Monthly throughput topped out at 273,350 units in December 2025 and dipped to 70,100 in May 2026, leaving the latest reading 17.8% lower than August 2025.
Guns Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
93.4K
▼ 36.1% MoM
Monthly Revenue 2026/07
$4.8M
▼ 39.4% MoM
Top 10 Market Share 2026/07
56.7%
Guns Market Share & Sales Concentration on Amazon US — July 2026
The most-sold guns listing on Amazon US in July 2026 is ASIN B001AH5EXK (Brand: Surebonder), which sold 10,000 units at $19.12 apiece — equal to 10.7% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 53,000 units and $1,750,880 in July 2026 — 56.7% of unit volume and 36.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Guns' on Amazon
July 2026
Is 56.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B001AH5EXK
Surebonder Cordless Hot Glue Gun, High Temperature, Full Size, 60W, 50% More Power - Sturdily Bonds Metal, Wood, Ceramics, Leather & Other Strong Materials (Specialty Series CL-800F) | High Temperature, Wireless Glue Gun, 50% More Power, Detachable Cord for Dual Hybrid Use, Bonds Wood, Metal & Ceramics
10K
▲ 100.0%vs. prior month
$191.2K
latest month
12-month trend
B078S5QMFG
SEEKONE 1800W Heat Gun Variable Temp 122℉-1202℉ for Crafts, Shrink Wrap | Fast Heating 122℉-1202℉, Dual Airflow, Overheat Protection, 4 Nozzles for Shrink Tubing, Paint Removal and 3D Printing
9K
▼ 10.0%vs. prior month
$239.6K
latest month
12-month trend
B082R1PJTD
Upholstery Staple Gun Heavy Duty, YEAHOME 4-in-1 Stapler Gun with 4000 Staples, Manual Brad Nailer Power Adjustment Stapler Gun for Wood, Crafts, Carpentry, Decoration DIY
6K
▲ 0.0%vs. prior month
$101.9K
latest month
12-month trend
B089KJTW4V
TOLOCO Massage Gun, Deep Tissue Back Massage for Athletes for Pain Relief, Percussion Massager with 10 Massages Heads & Silent Brushless Motor, Fathers Day Dad Gifts, Grey
6K
▲ 20.0%vs. prior month
$239.9K
latest month
12-month trend
B0FJWRZ1H4
Neebol Wireless Tattoo Gun Kit, 2PCS Batteries Set for Beginners & Artists | Purple Dual 1600mAh Tattoo Machine kit 20 Cartridge Needles & 8 Color Inks, Full Tattoo Supplies for Home & Studio practice
4K
▲ 100.0%vs. prior month
$143.9K
latest month
12-month trend
B07FT2LLLK
Umarex Glock 19 Gen3 .177 Caliber BB Gun Air Pistol
4K
▲ 0.0%vs. prior month
$278.5K
latest month
12-month trend
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Best Guns Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Surebonder is the best-performing guns brand in July 2026, moving 10,000 units across 1 ASIN for 18.9% of Top 10 volume. SEEKONE follows with 9,000 units (17.0%), ahead of JOYIN on 7,000 units (13.2%).
Volume is spread across 9 brands, with the top three holding 49.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $19.12 to $25.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Surebonder
1 ASIN in Top 10
18.9%
Units
10K
Revenue
$191.2K
Avg. price
$19.12
B001AH5EXK
$19.12·★4.4·14.9K revsSurebonder Cordless Hot Glue Gun, High Temperature, Full Size, 60W, 50% More Power - Sturdily Bonds Metal, Wood, Ceramics, Leather & Other Strong Materials (Specialty Series CL-800F) | High Temperature, Wireless Glue Gun, 50% More Power, Detachable Cord for Dual Hybrid Use, Bonds Wood, Metal & Ceramics
Units sold10K
SEEKONE
1 ASIN in Top 10
17.0%
Units
9K
Revenue
$239.6K
Avg. price
$25.99
B078S5QMFG
$25.99·★4.6·38K revsSEEKONE 1800W Heat Gun Variable Temp 122℉-1202℉ for Crafts, Shrink Wrap | Fast Heating 122℉-1202℉, Dual Airflow, Overheat Protection, 4 Nozzles for Shrink Tubing, Paint Removal and 3D Printing
Units sold9K
JOYIN
2 ASINs in Top 10
13.2%
Units
7K
Revenue
$179.6K
Avg. price
$23.98
B08V51SGPG
$25.98·★4.5·1.2K revsJOYIN 18 Pack 16.5'' Water Gun, Blaster Squirt Guns, Bulk Water Guns Summer Outdoor Swimming Pool, Backyard, Beach Water Game Fighting Play Pool Toys
Units sold4KB07VFCQ3BT
$21.99·★4.3·15.6K revsJOYIN 2 Kids Bubble Gun with 2 Bottles Refill Solution, Bubble Machine Gun for Toddlers Kids 4-8, Party Favors, Summer Toy, Outdoors, Easter, Birthday Gift
Units sold3K
Trending Guns Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FJWRZ1H4 booked 4K units at $35.97, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FJWRZ1H4
Neebol Wireless Tattoo Gun Kit, 2PCS Batteries Set for Beginners & Artists | Purple Dual 1600mAh Tattoo Machine kit 20 Cartridge Needles & 8 Color Inks, Full Tattoo Supplies for Home & Studio practice
Price
$35.97
Rating
4.6
Reviews
539
Latest month sales
B07FT2LLLK
Umarex Glock 19 Gen3 .177 Caliber BB Gun Air Pistol
Price
$69.00
Rating
4.4
Reviews
17.7K
Latest month sales
B0B6HYSFBF
BILLCONCH Gun Safe,Biometric Fingerprint Gun Safe for Handgun Pistol Safes | Fingerprint PIN Key Unlock, Interior Light and USB Charging Lock box with Silent Mode for Bedroom Nightstand
Unlock to view ASIN details and product titles
Price
$69.98
Rating
4.7
Reviews
6.2K
Latest month sales
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