Gun Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gun sales on Amazon US totaled 152,900 units in July 2026 (▼ 23.4% vs. the prior month), generating an estimated $6,071,682 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.9% of unit volume and 35.5% of revenue, while a typical listing is priced at $56.44. The keyword itself pulled 88,065 Amazon queries over the same period (▼ 17.6% MoM).
Zooming out to the 12-month window ending July 2026, the gun Top 50 moved 2,157,700 units and $88,246,413 in cumulative sales — an average of 179,808 units and $7,353,868 per month. Monthly throughput topped out at 353,100 units in December 2025 and dipped to 94,800 in May 2026, leaving the latest reading 11.1% lower than August 2025.
Gun Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
152.9K
▼ 23.4% MoM
Monthly Revenue 2026/07
$6.1M
▼ 31.6% MoM
Top 10 Market Share 2026/07
54.9%
Gun Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gun listing on Amazon US in July 2026 is ASIN B001AH5EXK (Brand: Surebonder), which sold 10,000 units at $19.12 apiece — equal to 6.5% of every unit tracked in this report.
The Top 10 ASINs account for 84,000 units and $2,154,570 in July 2026 — 54.9% of unit volume and 35.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gun' on Amazon
July 2026
Is 54.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B001AH5EXK
Surebonder Cordless Hot Glue Gun, High Temperature, Full Size, 60W, 50% More Power - Sturdily Bonds Metal, Wood, Ceramics, Leather & Other Strong Materials (Specialty Series CL-800F)
10K
▲ 100.0%vs. prior month
$191.2K
latest month
12-month trend
B08LYKSGL1
Bates- Caulking Gun, 10:1 Thrust Ratio, Orange, No Drip Sealant Gun | Silicone Application Tool for Home Repair, Bathroom and Kitchen Sealing Work
10K
▲ 25.0%vs. prior month
$98.5K
latest month
12-month trend
B0BC878ZRG
Krightlink Mini Hot Glue Gun Kit with 30 Glue Sticks 20w Fast Preheating | Hot Melt High Temp hot glue gun, Anti-Drop Precision Nozzle, for School Crafts DIY Arts, Quick Home Repairs - White
10K
▲ 0.0%vs. prior month
$99.4K
latest month
12-month trend
B0DCSH6MG5
Scopck Stitch Gun for Clothes - Handheld Stitch Gun Quick Clothing Fixer - Tagging Gun - Includes 6 Needle, 1000 Black Fasteners & 1000 White Fasteners
10K
▲ 0.0%vs. prior month
$191.2K
latest month
12-month trend
B07VTPJXH9
TempPro TempScan Infrared Thermometer Gun for Pizza Oven Griddle HVAC | Temperature Gun with Adjustable Emissivity, Infrared Thermometer for Cooking, Temp Gun with -58~1022°F (Previously ThermoPro)
10K
▲ 0.0%vs. prior month
$204.8K
latest month
12-month trend
B078S5QMFG
SEEKONE 1800W Heat Gun Variable Temp 122℉-1202℉ for Crafts, Shrink Wrap | Fast Heating 122℉-1202℉, Dual Airflow, Overheat Protection, 4 Nozzles for Shrink Tubing, Paint Removal and 3D Printing
9K
▼ 10.0%vs. prior month
$239.6K
latest month
12-month trend
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Best Gun Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TOLOCO is the best-performing gun brand in July 2026, moving 15,000 units across 2 ASINs for 17.9% of Top 10 volume. Surebonder follows with 10,000 units (11.9%), ahead of Bates Choice on 10,000 units (11.9%).
Volume is spread across 9 brands, with the top three holding 41.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.85 to $39.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TOLOCO
2 ASINs in Top 10
17.9%
Units
15K
Revenue
$599.9K
Avg. price
$39.99
B0B2Z5JHN4
$39.99·★4.4·62.4K revsTOLOCO Massage Gun, Deep Tissue Back Massage for Athletes for Pain Relief, Percussion Massager with 10 Massages Heads & Silent Brushless Motor, Fathers Day Dad Gifts, Carbon
Units sold9KB089KJTW4V
$39.99·★4.4·62.4K revsTOLOCO Massage Gun, Deep Tissue Back Massage for Athletes for Pain Relief, Percussion Massager with 10 Massages Heads & Silent Brushless Motor, Fathers Day Dad Gifts, Grey
Units sold6K
Surebonder
1 ASIN in Top 10
11.9%
Units
10K
Revenue
$191.2K
Avg. price
$19.12
B001AH5EXK
$19.12·★4.4·14.9K revsSurebonder Cordless Hot Glue Gun, High Temperature, Full Size, 60W, 50% More Power - Sturdily Bonds Metal, Wood, Ceramics, Leather & Other Strong Materials (Specialty Series CL-800F)
Units sold10K
Bates Choice
1 ASIN in Top 10
11.9%
Units
10K
Revenue
$98.5K
Avg. price
$9.85
B08LYKSGL1
$9.85·★4.6·6.4K revsBates- Caulking Gun, 10:1 Thrust Ratio, Orange, No Drip Sealant Gun | Silicone Application Tool for Home Repair, Bathroom and Kitchen Sealing Work
Units sold10K
Trending Gun Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B001AH5EXK booked 10K units at $19.12, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B001AH5EXK
Surebonder Cordless Hot Glue Gun, High Temperature, Full Size, 60W, 50% More Power - Sturdily Bonds Metal, Wood, Ceramics, Leather & Other Strong Materials (Specialty Series CL-800F)
Price
$19.12
Rating
4.4
Reviews
14.9K
Latest month sales
B089KJTW4V
TOLOCO Massage Gun, Deep Tissue Back Massage for Athletes for Pain Relief, Percussion Massager with 10 Massages Heads & Silent Brushless Motor, Fathers Day Dad Gifts, Grey
Price
$39.99
Rating
4.4
Reviews
62.4K
Latest month sales
B07FT2LLLK
Umarex Glock 19 Gen3 .177 Caliber BB Gun Air Pistol
Unlock to view ASIN details and product titles
Price
$69.95
Rating
4.4
Reviews
17.7K
Latest month sales
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