Mouth Wash Thera Breath Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mouth Wash Thera Breath sales on Amazon US totaled 740,400 units in July 2026 (▼ 1.9% vs. the prior month), generating an estimated $10,204,630 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.4% of unit volume and 56.0% of revenue, while a typical listing is priced at $13.97. The keyword itself pulled 23,049 Amazon queries over the same period (▲ 18.6% MoM).
Zooming out to the 12-month window ending July 2026, the mouth wash thera breath Top 50 moved 7,870,700 units and $107,544,414 in cumulative sales — an average of 655,892 units and $8,962,034 per month. Monthly throughput topped out at 754,700 units in June 2026 and dipped to 452,500 in May 2026, leaving the latest reading 19.4% higher than August 2025.
Mouth Wash Thera Breath Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
740.4K
▼ 1.9% MoM
Monthly Revenue 2026/07
$10.2M
▼ 0.4% MoM
Top 10 Market Share 2026/07
55.4%
Mouth Wash Thera Breath Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mouth wash thera breath listing on Amazon US in July 2026 is ASIN B00IRKRK9O (Brand: TheraBreath), which sold 100,000 units at $14.97 apiece — equal to 13.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 410,000 units and $5,716,300 in July 2026 — 55.4% of unit volume and 56.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mouth Wash Thera Breath' on Amazon
July 2026
Is 55.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00IRKRK9O
TheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B0758F8KDC
TheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
50K
▲ 400.0%vs. prior month
$843K
latest month
12-month trend
B08MFWB9DY
Listerine Cool Mint Antiseptic Mouthwash, Intense Mint, 33.8 fl. oz/1L x 2 | Kills 99.9% of Germs That Cause Bad Breath, Plaque, and Gingivitis, ADA-Accepted, Daily Oral Rinse for Instant Fresh Breath
50K
▲ 0.0%vs. prior month
$649K
latest month
12-month trend
B005IHSPLQ
Listerine Cool Mint Alcohol Free Mouthwash, Mild Mint, 33.8 fl. oz/1 L | Kills 99.9% of Germs That Cause Bad Breath, Less Intense Taste with No Burn, Dentist Recommended Oral Rinse
40K
▲ 0.0%vs. prior month
$253.2K
latest month
12-month trend
B001ET76AI
TheraBreath Fresh Breath Mouthwash, Mild Mint Flavor, Alcohol-Free, 16 Fl Oz (2-Pack)
40K
▲ 33.3%vs. prior month
$577.6K
latest month
12-month trend
B0C881GLNM
Crest Mouthwash Pro Health Multi-Protection, 1L, 2 Pack, 6-in-1 Benefits, Alcohol Free, Enamel Repair, Breath Freshener, Anti Cavity, Fluoride mouthwash, Bad Breath Treatment for Adults, Contains CPC
30K
▼ 25.0%vs. prior month
$329.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mouth Wash Thera Breath Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TheraBreath is the best-performing mouth wash thera breath brand in July 2026, moving 190,000 units across 3 ASINs for 46.3% of Top 10 volume. Listerine follows with 120,000 units (29.3%), ahead of Crest on 30,000 units (7.3%).
With 6 brands splitting the Top 10 and 82.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.97 to $15.54, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TheraBreath
3 ASINs in Top 10
46.3%
Units
190K
Revenue
$2.9M
Avg. price
$15.54
B00IRKRK9O
$14.97·★4.8·53.7K revsTheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
Units sold100KB0758F8KDC
$16.97·★4.7·33.8K revsTheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
Units sold50KB001ET76AI
$14.68·★4.6·50.4K revsTheraBreath Fresh Breath Mouthwash, Mild Mint Flavor, Alcohol-Free, 16 Fl Oz (2-Pack)
Units sold40K
Listerine
3 ASINs in Top 10
29.3%
Units
120K
Revenue
$1.4M
Avg. price
$11.10
B08MFWB9DY
$12.98·★4.8·25.3K revsListerine Cool Mint Antiseptic Mouthwash, Intense Mint, 33.8 fl. oz/1L x 2 | Kills 99.9% of Germs That Cause Bad Breath, Plaque, and Gingivitis, ADA-Accepted, Daily Oral Rinse for Instant Fresh Breath
Units sold50KB005IHSPLQ
$5.97·★4.7·13.6K revsListerine Cool Mint Alcohol Free Mouthwash, Mild Mint, 33.8 fl. oz/1 L | Kills 99.9% of Germs That Cause Bad Breath, Less Intense Taste with No Burn, Dentist Recommended Oral Rinse
Units sold40KB0B5Y7KCS8
$14.36·★4.8·12.1K revsListerine Total Care Anticavity Mouthwash, Intense Mint, 33.8 fl. oz/1L x 2 | Anticavity Fluoride Mouthwash, Prevents Cavities, Helps Kill 99% of Bad Breath Germs, ADA-Accepted
Units sold30K
Crest
1 ASIN in Top 10
7.3%
Units
30K
Revenue
$329.1K
Avg. price
$10.97
B0C881GLNM
$10.97·★4.8·10.2K revsCrest Mouthwash Pro Health Multi-Protection, 1L, 2 Pack, 6-in-1 Benefits, Alcohol Free, Enamel Repair, Breath Freshener, Anti Cavity, Fluoride mouthwash, Bad Breath Treatment for Adults, Contains CPC
Units sold30K
Trending Mouth Wash Thera Breath Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0758F8KDC booked 50K units at $16.97, with ▲ 400.0% MoM change. On the growth side, B0DNRJ6RP8 leads positive momentum with ▲ 614.3% MoM growth on 5K units, with B09HH8SDR6 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0758F8KDC
TheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
Price
$16.97
Rating
4.7
Reviews
33.8K
Latest month sales
B0DNRJ6RP8
Crest Pro-Health | Portable Alcohol-Free CPC Mist with Clean Mint Flavor | Instant Fresh Breath - 3 Count (0.24oz/7ml) Breath Spray
Price
$8.99
Rating
4.5
Reviews
2.8K
Latest month sales
B09HH8SDR6
Amazon Basics Antiseptic Mouthwash, Blue Mint, Fights Bad Breath, Plaque and Gingivitis, 1 Liter, 33.8 Fl Oz, 1-Pack (Previously Solimo)
Unlock to view ASIN details and product titles
Price
$6.52
Rating
4.6
Reviews
9.1K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this mouth wash thera breath report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card