Therabreath Mouthwash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Therabreath Mouthwash sales on Amazon US totaled 923,400 units in July 2026 (▼ 1.8% vs. the prior month), generating an estimated $11,489,620 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.5% of unit volume and 54.9% of revenue, while a typical listing is priced at $13.26. The keyword itself pulled 441,978 Amazon queries over the same period (▲ 10.4% MoM).
Zooming out to the 12-month window ending July 2026, the therabreath mouthwash Top 50 moved 9,734,000 units and $119,643,168 in cumulative sales — an average of 811,167 units and $9,970,264 per month. Monthly throughput topped out at 940,000 units in June 2026 and dipped to 532,000 in May 2026, leaving the latest reading 19.1% higher than August 2025.
Therabreath Mouthwash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
923.4K
▼ 1.8% MoM
Monthly Revenue 2026/07
$11.5M
▲ 0.4% MoM
Top 10 Market Share 2026/07
58.5%
Therabreath Mouthwash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold therabreath mouthwash listing on Amazon US in July 2026 is ASIN B00IRKRK9O (Brand: TheraBreath), which sold 100,000 units at $14.97 apiece — equal to 10.8% of every unit tracked in this report.
The Top 10 ASINs account for 540,000 units and $6,308,100 in July 2026 — 58.5% of unit volume and 54.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Therabreath Mouthwash' on Amazon
July 2026
Is 58.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00IRKRK9O
TheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B083JHCCV2
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B000QXH4PK
Listerine PocketPaks Breath Strips, Cool Mint, 24-Strip Pack, 3 Pack | Breath Freshener, Dissolves Instantly, Kills 99% of Bad Breath Germs, Travel Essentials
70K
▼ 22.2%vs. prior month
$399.7K
latest month
12-month trend
B0758F8KDC
TheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
50K
▲ 400.0%vs. prior month
$843K
latest month
12-month trend
B08MFWB9DY
Listerine Cool Mint Antiseptic Mouthwash, Intense Mint, 33.8 fl. oz/1L x 2 | Kills 99.9% of Germs That Cause Bad Breath, Plaque, and Gingivitis, ADA-Accepted, Daily Oral Rinse for Instant Fresh Breath
50K
▲ 0.0%vs. prior month
$649K
latest month
12-month trend
B001ET76AI
TheraBreath Fresh Breath Mouthwash, Mild Mint Flavor, Alcohol-Free, 16 Fl Oz (2-Pack) | Alcohol-Free, Dentist Formulated, Help Reduce Bad Breath
40K
▲ 33.3%vs. prior month
$577.6K
latest month
12-month trend
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Best Therabreath Mouthwash Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
TheraBreath is the best-performing therabreath mouthwash brand in July 2026, moving 190,000 units across 3 ASINs for 35.2% of Top 10 volume. Listerine follows with 190,000 units (35.2%), ahead of Boka on 100,000 units (18.5%).
With 4 brands splitting the Top 10 and 88.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.76 to $15.58, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
TheraBreath
3 ASINs in Top 10
35.2%
Units
190K
Revenue
$2.9M
Avg. price
$15.58
B00IRKRK9O
$14.97·★4.8·53.6K revsTheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
Units sold100KB0758F8KDC
$16.97·★4.7·33.7K revsTheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
Units sold50KB001ET76AI
$14.79·★4.6·50.4K revsTheraBreath Fresh Breath Mouthwash, Mild Mint Flavor, Alcohol-Free, 16 Fl Oz (2-Pack) | Alcohol-Free, Dentist Formulated, Help Reduce Bad Breath
Units sold40K
Listerine
4 ASINs in Top 10
35.2%
Units
190K
Revenue
$1.8M
Avg. price
$9.76
B000QXH4PK
$5.72·★4.8·39.5K revsListerine PocketPaks Breath Strips, Cool Mint, 24-Strip Pack, 3 Pack | Breath Freshener, Dissolves Instantly, Kills 99% of Bad Breath Germs, Travel Essentials
Units sold70KB08MFWB9DY
$12.98·★4.8·25.3K revsListerine Cool Mint Antiseptic Mouthwash, Intense Mint, 33.8 fl. oz/1L x 2 | Kills 99.9% of Germs That Cause Bad Breath, Plaque, and Gingivitis, ADA-Accepted, Daily Oral Rinse for Instant Fresh Breath
Units sold50KB005IHSPLQ
$5.97·★4.7·13.6K revsListerine Cool Mint Alcohol Free Mouthwash, Mild Mint, 33.8 fl. oz/1 L | Kills 99.9% of Germs That Cause Bad Breath, Less Intense Taste with No Burn, Dentist Recommended Oral Rinse
Units sold40KB0B5Y7KCS8
$14.36·★4.8·12.1K revsListerine Total Care Anticavity Mouthwash, Intense Mint, 33.8 fl. oz/1L x 2 | Anticavity Fluoride Mouthwash, Prevents Cavities, Helps Kill 99% of Bad Breath Germs, ADA-Accepted
Units sold30K
Boka
1 ASIN in Top 10
18.5%
Units
100K
Revenue
$1.1M
Avg. price
$11.62
B083JHCCV2
$11.62·★4.5·60.7K revsBoka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
Units sold100K
Trending Therabreath Mouthwash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0758F8KDC booked 50K units at $16.97, with ▲ 400.0% MoM change. On the growth side, B01L4ND4O0 leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B09HH8SDR6 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0758F8KDC
TheraBreath Healthy Gums Oral Rinse, Clean Mint, 16 fl oz, 2-Pack | Antigingivitis, Dentist Formulated, Prevents Gingivitis, Supports Gum Health, Alcohol Free
Price
$16.97
Rating
4.7
Reviews
33.7K
Latest month sales
B01L4ND4O0
ACT Restoring Zero Alcohol Fluoride Mouthwash 33.8 fl. oz. Strengthens Tooth Enamel, Mint Burst | Zero alcohol mouthwash, repairs enamel and strengthens teeth, sodium fluoride 0.05% 200 G/1 L, prevents cavities and decay
Price
$6.54
Rating
4.7
Reviews
13.2K
Latest month sales
B09HH8SDR6
Amazon Basics Antiseptic Mouthwash, Blue Mint, Fights Bad Breath, Plaque and Gingivitis, 1 Liter, 33.8 Fl Oz, 1-Pack (Previously Solimo)
Unlock to view ASIN details and product titles
Price
$6.54
Rating
4.6
Reviews
9.1K
Latest month sales
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